Sanitary Protection

Sanitary protection recorded steady current value growth in 2019, primarily supported by a rise in unit price underpinned by a premiumisation trend. Indeed, volumes fell slightly during the year as the category is already mature and leaves little ...

Sanitary protection is suffering from a contraction of the consumer base due to the decline in the population of females aged between 12 and 54 resulting from falling birth rates. Pantyliners is the only category expected to avoid volume decline over...

All of our data and analysis for Sanitary Protection in 15 countries in the Americas. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos...

All of our data and analysis for Sanitary Protection in 18 countries in Asia Pacific and Australasia. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, ...

All of our data and analysis for Sanitary Protection in 18 Eastern European countries. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, ...

All of our data and analysis for Sanitary Protection in 12 countries in the Middle East and Africa. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, ...

All of our data and analysis for Sanitary Protection in 17 Western European countries. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, ...

Sanitary protection in Asia Pacific has been growing the fastest globally due to rising disposable incomes, better product access and product innovation. The segment is expected to continue to grow given the substantial unmet growth potential in ...

Sanitary protection in Belarus recorded a slight volume decline and single-digit current value growth in 2018. Value growth was stimulated by the improving economic situation and slight growth in disposable incomes. This boosted sales in less popular...

Sanitary protection in Finland faces the hurdle of maturity. Also, the ageing population will mean fewer customers over the forecast period. Another factor expected to negatively affect sales is the popularity of the IUS contraceptive, slowing down ...

Demand for sanitary protection continued to see strong growth in 2018 with the leading brands helping to generate awareness through promotional campaigns, especially amongst urban women, who are the primary consumers of these products. As a result, ...

Sanitary protection continued to attract significant attention from German women in 2018. Nevertheless, as in many other developed markets, sanitary protection is a mature category which offers little growth potential in either volume or value terms....

Overall, in Morocco, women are becoming more aware of sanitary protection products thanks to TV advertising and the fast expansion of modern retailers throughout the country. Many women are joining the workforce and thus have more money to spend on ...

In 2017, consumers began to distrust the safety of sanitary protection products due to the Lilian sanitary pads issue, even though the Ministry of Food and Drug Safety proclaimed that there were no serious findings of chemical problems with Lilian. ...

Sanitary protection continued to record steady growth in current value terms in 2018 supported by the stable economic conditions within the country. With disposable income rising consumers have shown a greater willingness to invest in products which ...

The stagnating female population has highly impacted sanitary protection in Canada. The number of menstruating women aged between 12-54 years and representing nearly 50% of Canada’s population, is growing at a very slow pace. According to Word ...

Local brands are focusing on offering a range of products, from maternity pads to pads for normal use. An example of this is Africa Cotton Ltd with its Medicot Press products in feminine towels, which are specifically for maternity use, and its Flora...

In towels, standard towels with wings are the most popular products in terms of retail volume sales. Standard towels are more affordable than thin or ultra-thin products, offering the best options across a spectrum ranging from highly priced products...

Over the forecast period, sanitary protection is expected to continue to benefit from all existing trends positively influencing sales, including continued urbanisation and growth in female employment. It will also be influenced by the fact that ...

For supermarkets, 2018 was a boom year. Many supermarkets were opened across the country during 2018. The assortment of sanitary protection products is higher in supermarkets than in independent small grocers and other retail outlets. Moreover, ...