Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
There was a substantial rise in the sales volume of sanitary protection products in 2022, driven by the increasing demand for affordable products and brands, including private label, particularly in intimate wipes. Moreover, major multinational…
In 2022, the sanitary protection market in Norway experienced significant challenges due to rising input costs, with price hikes in energy and raw materials as well as disruptions to supply chains and labour. This meant a noticeable increase in…
Demand for sanitary protection remained relatively robust in 2022 despite the recent price rises in Lithuania, with retail volume sales slowing as inflation soared in the country. As an essential product, females need sanitary protection throughout…
Sanitary protection has weathered the unprecedented economic and societal disruption caused by COVID-19 better than many areas of the Guatemalan tissue and hygiene category due to the fact that towels – the dominant product type – are considered a…
Rising production costs and supply chain pressures forced companies to increase their retail prices. While price offers and promotions remained regular and aggressive, all brands and SKUs' retail prices were subject to hikes. While this led to…
Sanitary protection registered a moderate increase in current value sales in 2022, with volume growth more muted. However, unlike many other countries, Bolivia did not experience soaring inflation. A fixed currency exchange rate helped stabilise…
Sanitary protection maintains growth in 2022, driven by ongoing changes in perception and awareness, along with the expanding geographic coverage of sanitary protection products. Moreover, the female population is growing, including the number of…
Sanitary protection continued to be highly advertised and promoted in hypermarkets and supermarkets throughout Mexico. In response to heightened price-sensitivity in the wake of the economic fallout of COVID-19, players used discounts, bundles and…
The steady value growth registered in sanitary protection during 2022 can be attributed mainly to the higher prices being charged for raw materials and rising production costs. The extra cost burden created by these inflated overheads were inevitably…
Significant changes in society supported sanitary protection’s development in Tunisia. Thus, the category continued to benefit from a number of long-term trends in the country, including ongoing urbanisation and the rise in the number of women in the…
After a decline in 2020, the return to normality and busy lifestyles with consumers going out more and returning to offices and outdoor activities, resulted in fuller category recovery in 2022. The more frequent replacement of both tampons and…
Sanitary protection continued to decrease in Belgium in 2022, with declining volume sales being the result of the ageing population. The number of women going through menopause increases every year, and these consumers eventually move from sanitary…
Sales of sanitary protection grew in 2022, with retail volume benefiting from outdoor activities being re-established following COVID-19 restrictions. Women resumed exercise and socialising, which meant greater use of sanitary protection, in addition…
Pantyliners and tampons were the fastest developing categories within sanitary protection in Argentina in retail volume growth terms in 2022. Moreover, both showed improved results in this respect as compared to 2021. Given that these product types…
In recent years, alternative period solutions have been gaining popularity in Australia, putting pressure on traditional disposable sanitary protection products. As a result, demand for sanitary protection products such as towels, tampons, and…
In 2022, sanitary protection in Germany saw record-breaking current value growth, after only marginal growth in 2021. This was largely due to price rises as a result of the higher costs of raw materials and production. In fact, the reopening of…
There is a wider presence of anion sanitary towels across multiple distribution channels in 2022. These sanitary towels have an embedded anion strip that prevents bacterial multiplication and thus gives extra protection during menstruation, whilst…
Despite the fallout from the war in Ukraine, which led to high inflation, stemming from high energy prices, sanitary protection performed well, with healthy constant value growth and moderate volume growth. This was backed up by strong fundamentals…
In 2022, demand for sanitary protection products grew for a second consecutive year, further underlining its recovery. Basically, recovery stemmed from the resumption of society in the wake of the pandemic and the resurgence in outdoor activities.…
Taiwan witnessed a second wave of the pandemic in May 2022. Although the local government did not impose any mandatory lockdown period at home, some consumers chose to spend more time at home out of health concerns, leading to slightly increasing…