Sanitary Protection

Market research on the sanitary protection industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Sanitary Protection in Belarus

Jun 2019

Sanitary protection in Belarus recorded a slight volume decline and single-digit current value growth in 2018. Value growth was stimulated by the improving economic situation and slight growth in disposable incomes. This boosted sales in less popular...

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Sanitary Protection in Finland

Jun 2019

Sanitary protection in Finland faces the hurdle of maturity. Also, the ageing population will mean fewer customers over the forecast period. Another factor expected to negatively affect sales is the popularity of the IUS contraceptive, slowing down ...

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Sanitary Protection in Pakistan

Apr 2019

Demand for sanitary protection continued to see strong growth in 2018 with the leading brands helping to generate awareness through promotional campaigns, especially amongst urban women, who are the primary consumers of these products. As a result, ...

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Sanitary Protection in Germany

Apr 2019

Sanitary protection continued to attract significant attention from German women in 2018. Nevertheless, as in many other developed markets, sanitary protection is a mature category which offers little growth potential in either volume or value terms....

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Sanitary Protection in Morocco

Apr 2019

Overall, in Morocco, women are becoming more aware of sanitary protection products thanks to TV advertising and the fast expansion of modern retailers throughout the country. Many women are joining the workforce and thus have more money to spend on ...

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Sanitary Protection in South Korea

Apr 2019

In 2017, consumers began to distrust the safety of sanitary protection products due to the Lilian sanitary pads issue, even though the Ministry of Food and Drug Safety proclaimed that there were no serious findings of chemical problems with Lilian. ...

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Sanitary Protection in Slovenia

Apr 2019

Sanitary protection continued to record steady growth in current value terms in 2018 supported by the stable economic conditions within the country. With disposable income rising consumers have shown a greater willingness to invest in products which ...

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Sanitary Protection in Canada

Apr 2019

The stagnating female population has highly impacted sanitary protection in Canada. The number of menstruating women aged between 12-54 years and representing nearly 50% of Canada’s population, is growing at a very slow pace. According to Word ...

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Sanitary Protection in Kenya

Apr 2019

Local brands are focusing on offering a range of products, from maternity pads to pads for normal use. An example of this is Africa Cotton Ltd with its Medicot Press products in feminine towels, which are specifically for maternity use, and its Flora...

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Sanitary Protection in Ecuador

Apr 2019

In towels, standard towels with wings are the most popular products in terms of retail volume sales. Standard towels are more affordable than thin or ultra-thin products, offering the best options across a spectrum ranging from highly priced products...

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Sanitary Protection in Tunisia

Apr 2019

Over the forecast period, sanitary protection is expected to continue to benefit from all existing trends positively influencing sales, including continued urbanisation and growth in female employment. It will also be influenced by the fact that ...

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Sanitary Protection in Uzbekistan

Apr 2019

For supermarkets, 2018 was a boom year. Many supermarkets were opened across the country during 2018. The assortment of sanitary protection products is higher in supermarkets than in independent small grocers and other retail outlets. Moreover, ...

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Sanitary Protection in Bolivia

Apr 2019

Manufacturers of sanitary protection products have recognised that young middle-class women account for a significant share of their sales. For this reason, their marketing activities have been focused on portraying active and financially independent...

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Sanitary Protection in Macedonia

Apr 2019

In 2018, the decline of the female population aged 12-54 continued, whilst sanitary protection was already heavily saturated. In fact, these two factors limited the growth of sanitary protection throughout the review period. Per capita consumption of...

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Sanitary Protection in Bulgaria

Apr 2019

Loyalty and trust in brands have a strong influence on purchasing decisions in sanitary protection in Bulgaria. Women tend to stick with brands for a long time, regardless of promotional activity. Therefore, brand owners in Bulgaria strive to attract...

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Sanitary Protection in Japan

Apr 2019

The decline in the female population aged between 12 and 54 due to falling birth rates is directly impacting volume sales of sanitary protection in Japan. Pantyliners is the only category expected to avoid volume decline over the forecast period, as ...

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Sanitary Protection in Algeria

Apr 2019

Sanitary protection is expected to continue to benefit from a number of long-term trends in Algeria over the forecast period. Ongoing urbanisation and the rise in the number of women in the workforce is resulting in women shifting from traditional ...

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Sanitary Protection in Lithuania

Apr 2019

Sanitary protection recorded a retail volume decline in 2018 due to the declining population and high emigration rates, which are becoming key factors in the declines. Even though per capita usage of sanitary protection continues to increase, as ...

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Sanitary Protection in Cameroon

Apr 2019

Towels are expected to perform very strongly over the forecast period compared to other forms of sanitary protection, such as tampons. It is the most commonly used mode of sanitary protection and has a wider product line that is more visibly ...

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Sanitary Protection in the US

Mar 2019

Several demographic shifts in the US are limiting the growth of sanitary protection. The most important is the slower rate of population growth amongst women aged 12-54. This is the consumer base for sanitary protection, and slowing growth indicates ...

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