Sanitary Protection

Spain experienced another year with the pandemic in 2021, but also saw rising inflation, pushing prices up and therefore making unit price more relevant for decision making. While this helped sanitary protection record a better performance in current…

Sanitary protection posted marginal retail volume and current value growth in 2021, as a result of more women in Germany returning to more active lifestyles after the lockdown experienced in 2020. With consumers spending more time outdoors, demand…

The rate of growth in retail current value sales of sanitary protection accelerated to its fastest rate in five years during 2020, supported by a young and rapidly expanding population. The bulk distribution of sanitary towels increased during the…

Sanitary protection in Uzbekistan has seen strong double digit volume growth in 2020 and 2021 after comparatively limited growth over the rest of the review period. This was initially a result of the pandemic; consumers that were able to access these…

At the start of the pandemic in 2020, Uruguayan consumers were not as housebound as their counterparts in other regional markets; the government took a relatively light regulatory approach to managing the virus. However, most consumers responded…

In Brazil, the performance of sanitary protection showed signs of recovery at the end of 2020, before the second wave of COVID-19, which took place in the first quarter of 2021. With the progress of vaccination, and the resultant outcomes, such as…

Retail volume sales in sanitary protection in Australia declined considerably in 2020, and then even more so in 2021, along with current value sales, as a large proportion of consumers exited the category for alternative solutions. Products such as…

In 2021, the overall sanitary protection category continued to see modest growth in current value terms and a slight decline in volume sales, trends that were predating the arrival of the COVID-19 pandemic in the country. These products are deemed…

Sanitary protection registered both increased value and volume sales in 2021. Also, in what was very good news for consumers and after much lobbying, the government agreed to lower the VAT on sanitary protection products from 22% to 9.5%. This came…

Sanitary protection registered an increase in current value sales in 2021, after suffering from a decline in value sales due to lockdowns in 2020 - when with women going out less, they used sanitary protection less often. In 2021, pantyliners…

During the strict lockdown in the south of Vietnam, which lasted from May to October 2021, sanitary protection products were not classified as essentials and, therefore, did not make it onto the government’s list of necessities. This challenged the…

Consumer interest in sustainability and product material in sanitary protection has been strengthening over the review period, but the pandemic has accelerated the trend. Rising health awareness has seen heightened scrutiny of the raw materials used…

Sanitary protection witnessed an improved performance in 2021 in current value terms, with sales supported by consumers spending more time outside of the home than during 2020. While sanitary protection is an essential product women were better able…

After the first phase of the pandemic, whereby home seclusion during 2020 directly impacted demand for sanitary protection in Chile due to lack of mobility outside of the home, 2021 was marked by the return of growth for the category, following…

As an essential product for females aged 12-54 years, sanitary protection continued to experience stable demand during the pandemic in Serbia, including 2021. Standard towels (with and without wings) was the only area of the category to continue to…

Hungarians’ brand loyalty remained quite high in sanitary protection in 2021 as consumers continued to prioritise product reliability, comfort and safety. A shift towards to cheaper products was therefore not evident in 2021. Meanwhile, seasonality…

The pandemic has failed to have a significant impact on sanitary protection in Azerbaijan. Volume sales, in fact, showed slightly above average growth in 2020, and sales in 2021 continue to be strong. These are staple products, whose use is not…

Sanitary protection continued to witness positive growth in 2021 in Ireland, given that the products are deemed essential goods and therefore unlikely to see lowered demand. However, alternative materials and reusable products continued to gain…

The segment of women aged between 15 and 45 years-old is steadily increasing in Egypt - by almost 2% annually. In addition, teenagers and women are back to their outdoor activities, school, universities and offices instead of working or studying from…

In 2021, sanitary protection recorded a decrease in retail value sales. In response to public debate about the high prices of sanitary protection products, the value added tax on sanitary protection products was reduced from 20% to 10% from 1 January…