Sanitary Protection

Sanitary protection registered healthy current value growth in 2022, though constant value was minimal. In particular, rising prices stemming from the war in Ukraine, which led to rising fuel prices, as well as supply disruptions, negatively impacted…

Sanitary protection in France is a reasonably consistent category, given the light population increase every year. The demand and purchasing rate for these goods is stable given the regularity of use by the menstruating population. The main downtrend…

Sanitary protection registered high current value growth in 2022. Constant value growth was significantly lower, though still healthy, as was volume growth, which was supported by a growing population. That being said, Azerbaijan’s proximity to both…

2022 saw some small overall volume sales growth in sanitary protection was seen, driven entirely by pantyliners and slim/thin/ultra-thin towels with wings as all other category members were in volume decline. Hungarian consumers showed greater…

Sanitary protection products are considered an irreplaceable necessity among the women who menstruate in Egypt, with the female population steadily growing by nearly 2% annually. The number of women contributing to the workforce and teenagers joining…

Overall, sanitary protection continued on its upward trajectory in terms of retail volume sales in 2022. This performance was not derailed by the Coronavirus (COVID-19) pandemic, although the overall growth rate was slightly lower in 2020, compared…

Sanitary protection in Ireland showed a solid performance in 2022, with growth in total volume sales improving marginally from 2021 and most categories registering positive results in this respect. Together with the necessity status of these…

The demand for sanitary protection remained stable in 2022. In current retail value terms, sanitary protection recorded solid growth as inflation, and therefore price-points, increased, boosting value sales. Increased costs for energy, transport and…

There was a substantial rise in the sales volume of sanitary protection products in 2022, driven by the increasing demand for affordable products and brands, including private label, particularly in intimate wipes. Moreover, major multinational…

In 2022, the sanitary protection market in Norway experienced significant challenges due to rising input costs, with price hikes in energy and raw materials as well as disruptions to supply chains and labour. This meant a noticeable increase in…

Demand for sanitary protection remained relatively robust in 2022 despite the recent price rises in Lithuania, with retail volume sales slowing as inflation soared in the country. As an essential product, females need sanitary protection throughout…

Sanitary protection has weathered the unprecedented economic and societal disruption caused by COVID-19 better than many areas of the Guatemalan tissue and hygiene category due to the fact that towels – the dominant product type – are considered a…

Rising production costs and supply chain pressures forced companies to increase their retail prices. While price offers and promotions remained regular and aggressive, all brands and SKUs' retail prices were subject to hikes. While this led to…

Sanitary protection registered a moderate increase in current value sales in 2022, with volume growth more muted. However, unlike many other countries, Bolivia did not experience soaring inflation. A fixed currency exchange rate helped stabilise…

Sanitary protection maintains growth in 2022, driven by ongoing changes in perception and awareness, along with the expanding geographic coverage of sanitary protection products. Moreover, the female population is growing, including the number of…

Sanitary protection continued to be highly advertised and promoted in hypermarkets and supermarkets throughout Mexico. In response to heightened price-sensitivity in the wake of the economic fallout of COVID-19, players used discounts, bundles and…

The steady value growth registered in sanitary protection during 2022 can be attributed mainly to the higher prices being charged for raw materials and rising production costs. The extra cost burden created by these inflated overheads were inevitably…

In recent years, alternative period solutions have been gaining popularity in Australia, putting pressure on traditional disposable sanitary protection products. As a result, demand for sanitary protection products such as towels, tampons, and…

In 2022, sanitary protection in Germany saw record-breaking current value growth, after only marginal growth in 2021. This was largely due to price rises as a result of the higher costs of raw materials and production. In fact, the reopening of…

There is a wider presence of anion sanitary towels across multiple distribution channels in 2022. These sanitary towels have an embedded anion strip that prevents bacterial multiplication and thus gives extra protection during menstruation, whilst…