Sanitary Protection

Market research on the sanitary protection industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Sanitary Protection in Pakistan

Jul 2020

Demand for sanitary protection continued to see strong growth in 2019 as awareness levels continue to improve. Awareness continues to be the biggest issue for these products, with a number of international aid organisations working in the country to ...

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Sanitary Protection in Estonia

Jun 2020

Sales of sanitary protection showed some positive growth in Estonia in 2019, despite maturity of demand. There is no expectation for drastic demographic changes that could impact sanitary protection in the future years. However, as the Estonian ...

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Sanitary Protection in Poland

Jun 2020

Slim/thin/ultra-thin towels showed the most significant growth in 2019 in current value terms within towels. Convenience is the key factor that fuelled consumers preference for slim/thin/ultra-thin towels, not only because products are comfortable to...

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Sanitary Protection in Colombia

Jun 2020

Sanitary protection experienced significant price discounting in 2019, causing the average unit price to fall in the year. The Constitutional Court published a press release at the end of 2018, confirming that sanitary towels and tampons were no ...

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Sanitary Protection in Serbia

Jun 2020

In recent years, and especially in 2019, a series of articles appeared in the Serbian press to better inform consumers about the benefits of menstrual cups as an alternative to tampons and towels. Benefits cited in the articles included: ...

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Sanitary Protection in Slovakia

Jun 2020

Premiumisation was increasingly evident in 2019, especially in pantyliners and towels, where there was rising demand for products that offer greater convenience, long-lasting freshness and were highly absorbent and gentle on the skin. Eco-friendly ...

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Sanitary Protection in Peru

Jun 2020

Sanitary protection displayed steady growth in 2019, with current value growth slightly outpacing volume growth due to increasing unit prices, especially in tampons, the smallest but fastest growing category. The demand for tampons increased further ...

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Sanitary Protection in Ukraine

Jun 2020

Although the female population aged between 12 and 54 continued to decline in 2019, consumption of sanitary protection returned to slight volume growth after its minor decline in 2018. Consumption of traditional sanitary protection products such as ...

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Sanitary Protection in Costa Rica

Jun 2020

Over the review period, additional sanitary protection offerings were observed in pantyliners, tampons, and smaller packaging in towels. These latter items are growing in popularity as younger consumers in particular appreciate the discretion offered...

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Sanitary Protection in the Czech Republic

Jun 2020

While the declining trend in sanitary protection volume sales persisted in 2019, the category continued to develop positively in current value growth terms. The decline in volume sales was mainly due to population ageing, though demand was also ...

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Sanitary Protection in Guatemala

Jun 2020

The vast majority of women in Guatemala use towels for all their sanitary protection needs, with sales in other categories remaining low. This situation is unlikely to change before the end of the forecast period. For this reason, players in the ...

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Sanitary Protection in Kazakhstan

Jun 2020

Demographic trends are supporting sales of sanitary protection in Kazakhstan. In 2019, category demand was strengthened amongst a growing population of women aged 12-54, and further growth is expected over the forecast period. 2019 growth was also ...

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Sanitary Protection in Israel

Jun 2020

Sanitary protection in Israel is mature and saturated. However, it saw a second year of current value growth in 2019, along with continued retail volume growth. The increasing population contributed to the positive stable performance, as did girls ...

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Sanitary Protection in the Netherlands

Jun 2020

In 2019, drivers of sanitary protection included growing awareness, continuous product advancements, rising standards of hygiene, and consumer migration from low-cost products to premium-priced, convenient products which offer extended functionality ...

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Sanitary Protection in Spain

Jun 2020

In 2019, sanitary protection again witnessed low declines in volume sales and rising unit prices. Demand was negatively affected by the emergence of alternative products, such as menstrual cups and cloth protection products, while the female ...

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Sanitary Protection in Bolivia

Jun 2020

Manufacturers of sanitary protection products have recognised that young middle-class women account for a significant share of their sales. For this reason, their marketing activities have been focused on portraying active and financially independent...

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Sanitary Protection in Cameroon

Jun 2020

Towards the end of the review period, sanitary protection was becoming an increasingly competitive tissue and hygiene category. Traditionally, it has been the leading global sanitary protection brands that have held sway in Cameroon. Procter & ...

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Sanitary Protection in Morocco

Jun 2020

Sanitary protection sustained healthy positive sales growth in Morocco during 2019. Towels remained by far the most popular sanitary protection category and this is mainly because these products are the most mainstream sanitary protection items, ...

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Sanitary Protection in Slovenia

Jun 2020

Towards the end of the review period, sales of sanitary protection continued to increase at a steady and sustainable rate. Among the major factors supporting category growth in 2019 were the favourable economic scenario in Slovenia, which has led to ...

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Sanitary Protection in North Macedonia

Jun 2020

During 2019 sales of sanitary protection picked up considerably in North Macedonia, having suffered from a decline in the female population aged 12-54-years-old. A continued drop in birth rates and the shrinking number of people under 40, along with ...

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