Sanitary Protection

Market research on the sanitary protection industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Feminine Care Industry Global Outlook

Aug 2018

The performance of the USD95 billion global sanitary protection industry is heavily impacted by population changes and social and cultural shifts that influence women’s lifestyles. This report shows a view of what the female population will look like...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Statement Q3 2018

Aug 2018

Euromonitor’s quarterly industry forecast update reveals a marginal upgrade to projections across consumer tissue and disposable hygiene categories. It also points to persistent difficult market conditions with respect to pricing and revenue growth. ...

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Strategy Briefing

Strategy Briefing

Sanitary Protection in Western Europe

Jul 2018

Ageing populations, market saturation, and social habits - particularly use of contraceptives - impact the demand for sanitary protection in Western Europe. However, a number of trends are benefiting performance, such as the shift to ultra thin ...

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Strategy Briefing

Strategy Briefing

Sanitary Protection in North America

Jun 2018

With high per capita consumption, the sanitary protection market in North America has little room for further growth. Low growth rates in the target user base and changes in consumer trends and preferences have led to recent market declines. However,...

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Strategy Briefing

Strategy Briefing

Tissue Innovation in Asia Pacific: Focus on Premium and Sustainable

Jun 2018

To succeed in Asia Pacific, manufacturers can look at the expanding middle- to high-income consumer base, which seeks higher-quality products that provide added comfort and convenience. In addition, safety and sustainability certifications by ...

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Strategy Briefing

Strategy Briefing

Sanitary Protection in Asia Pacific

Jun 2018

Sanitary protection in the Asia Pacific region is driven by rising disposable incomes, leading to improved living standards in developing markets, as well as growing awareness of modern menstrual hygiene, better product access, and innovation. ...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Statement Q2 2018

May 2018

The industry forecast update for retail consumer tissue and disposable hygiene reaffirms the positive growth trajectory ahead and signals further opportunities for manufacturers of branded and private label products. The report outlines the extent of...

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Country Report

Country Report

Sanitary Protection in France

May 2018

In 2017, retail volume and value sales declined in France, due to different factors, although demographic changes played a large part in this performance. This downward trend in sanitary protection sales is expected to continue over the forecast ...

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Country Report

Country Report

Sanitary Protection in Belgium

May 2018

Population ageing is affecting most European countries, and Belgium is no exception. An ageing population is a negative exogenous factor for the sanitary protection category. Indeed, it means that fewer girls or young women are entering the category ...

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Country Report

Country Report

Sanitary Protection in the United Kingdom

Apr 2018

Sanitary protection is expected to decline in value at constant 2017 prices over the forecast period. This can partly be attributed to structural factors such as the ageing population in the country. Indeed, the population over 40 years old is ...

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Strategy Briefing

Strategy Briefing

Understanding the Reusable Nappy and Sanitary Wear Environment of South Africa

Apr 2018

Economic pressures, environmental and health awareness and connected consumers are critical drivers of reusable nappies and sanitary wear in South Africa, which are most appealing to high- and low-income classes. Over the forecast period, the social ...

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Strategy Briefing

Strategy Briefing

Opportunities in Pantyliners

Apr 2018

Although pantyliners account for only a small proportion of global sanitary protection sales, it is a growing category with significant room for further growth, particularly in developing markets. However, to tap into this growth it is important to ...

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Strategy Briefing

Strategy Briefing

World Market for Retail Tissue

Apr 2018

While facing increasing pricing and competitive pressures, the global retail tissue market continues to see positive growth, energised by demand in the developing regions that offer an estimated unmet potential in excess of USD40 billion. The current...

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Country Report

Country Report

Sanitary Protection in Japan

Apr 2018

Due to the ongoing ageing of the Japanese population the number of women aged 12-54 continued to decline in 2017, which had a negative impact on demand for sanitary protection. Leading player Unicharm Corp has worked to address this shrinking market ...

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Country Report

Country Report

Sanitary Protection in New Zealand

Apr 2018

With the new Labour government coming into power following its triumph in the 2017 New Zealand general election, renewed calls emerged regarding the removal of Goods and Services Tax (GST) from sanitary protection products in 2017. Consumer groups ...

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Country Report

Country Report

Sanitary Protection in Australia

Apr 2018

Sanitary protection value sales are expected to slightly decline or stagnate in all categories except for slim/thin/ultra-thin towels over the forecast period, whilst volume sales are expected to experience a fairly modest CAGR. The flat growth in ...

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Strategy Briefing

Strategy Briefing

Category Update: Sanitary Protection

Apr 2018

The sanitary protection market faces several challenges hindering the outlook for growth, from demographics to the rise of reusable alternatives. However, there is still significant growth potential in developing markets in Asia Pacific and Middle ...

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Country Report

Country Report

Sanitary Protection in the US

Apr 2018

A variety of long-term demographic shifts in the US are converging to limit growth in sanitary protection. Most importantly, the population of women in the US aged 12-54 is growing at a much slower rate than in the past. Since women aged 12-54 ...

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Country Report

Country Report

Sanitary Protection in Taiwan

Apr 2018

As sanitary protection is considered fairly mature in Taiwan, manufacturers tend to add more value to products to drive value rather than volume sales. Producers of bigger brands concentrate on products with improved features, such as longer sizes or...

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Country Report

Country Report

Sanitary Protection in the Philippines

Apr 2018

Usage of sanitary protection remains lower among Filipino consumers than consumers in developed regions like Western Europe and North America. Although the market could be considered to be mature, as sanitary protection is a basic need among females,...

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