Sanitary Protection

Despite ongoing rising prices due to inflation and further depreciation of the Turkish lira, sanitary protection volume sales registered positive volume growth in 2021, albeit at a lower rate in comparison to the previous year when women stockpiled…

With society opening up in 2021, sanitary protection registered both current value and volume growth. However, though value growth was high, volume growth was more muted, as currency devaluation led to higher prices in particular for imported brands,…

2020 saw a dip in volume sales of sanitary protection, as housebound consumers tended to reduce the frequency and regularity of use of these products. In addition, the economic impact of the pandemic on lower income households saw many consumers…

There is a strengthening consumer desire to understand what components go into sanitary protection products and what are considered harmful to both health and the environment. This is influencing the purchasing decisions of sanitary protection…

With sanitary protection considered an essential product, volume and value growth were on par with 2020, in spite of increasing price sensitivity and rising inflation. All the same, the niche and more expensive products such as panty liners and…

Current value sales growth will accelerate in sanitary protection in Malaysia in 2021. Overall, towels remains the preferred format, accounting for over two thirds of the Malay sales, due to the affordable price range of such products and the…

In 2021, sanitary protection registered 5% current value growth, down slightly on the year-earlier performance. The value growth was being driven mainly by the major slim/thin/ultra-thin towels category, which recorded slightly above-average…

As an essential product for females aged 12-54 years, sanitary protection continued to experience stable demand during the pandemic in Serbia, including 2021. Standard towels (with and without wings) was the only area of the category to continue to…

Hungarians’ brand loyalty remained quite high in sanitary protection in 2021 as consumers continued to prioritise product reliability, comfort and safety. A shift towards to cheaper products was therefore not evident in 2021. Meanwhile, seasonality…

The pandemic has failed to have a significant impact on sanitary protection in Azerbaijan. Volume sales, in fact, showed slightly above average growth in 2020, and sales in 2021 continue to be strong. These are staple products, whose use is not…

Sanitary protection continued to witness positive growth in 2021 in Ireland, given that the products are deemed essential goods and therefore unlikely to see lowered demand. However, alternative materials and reusable products continued to gain…

The segment of women aged between 15 and 45 years-old is steadily increasing in Egypt - by almost 2% annually. In addition, teenagers and women are back to their outdoor activities, school, universities and offices instead of working or studying from…

In 2021, sanitary protection recorded a decrease in retail value sales. In response to public debate about the high prices of sanitary protection products, the value added tax on sanitary protection products was reduced from 20% to 10% from 1 January…

Because sanitary protection products are a basic need, their retail volume consumption was little affected by the COVID-19 pandemic, with slow and steady growth continuing unabated in both 2020 and 2021 due to pre-existing trends in the category.…

The impact of COVID-19 upon sanitary protection in France has been relatively limited with only small declines in retail value sales seen in both 2020 and 2021. Demand for these products is fairly fixed given the regularity of use by the menstruating…

Sanitary protection recorded decent growth in 2021 with female consumers resuming more active lifestyles. Sales in 2020 were limited by consumers being mostly confined to their homes with a slightly reduced need for sanitary protection products,…

The concept of wellbeing continued to drive innovation and new product development in 2021. This was evident in the constant incremental improvements in terms of product fit, discreetness, health and efficacy, as well as products positioned as…

Sanitary protection was largely unaffected by the pandemic, as it is an essential product. In 2021, volume growth was on par with 2020, though value growth was higher, as prices increased. Panty liners registered the highest current value growth, as…

Demand for sanitary protection in Bulgaria fully recovered in 2021 following the marginal dip experienced by the category the previous year due to home seclusion as a result of the pandemic. Greater mobility outside of the home as restrictions…

Sanitary protection continued to show significant growth in the Moroccan market in 2021. The rise in sales was driven by changes in perception and awareness, along with the expanding geographic coverage of sanitary protection products. Moreover, the…