Sanitary Protection

As markets emerge from the COVID-19-driven consumer environment, the disposable hygiene industry is expected to see continued growth, supported by recovery in developing markets. Industry players are responding to the need for affordable products,…

Different product areas in sanitary protection were affected differently during the COVID-19 pandemic. The top performing product area in terms of retail volume sales was slim/thin/ultra-thin towels with wings, which maintained a relatively stable,…

In 2020, sanitary protection saw slowdowns in both retail volume and current value growth compared with previous years of the review period, with volume sales remaining almost static despite the rising number of women of menstruating age. The slight…

Costa Rica had already featured a fairly high level of per capita consumption for categories such as towels, which was limiting the pace of growth for the whole sanitary protection category prior to the pandemic. Tampons and pantyliners, on the other…

Although sanitary protection continued to see solid retail volume and current value growth in 2020, the rates of growth were lower than those seen for many years. The factors preventing a stronger performance were mainly related to COVID-19. Limited…

In 2020, sanitary protection posted a slight decline in retail value growth as well as in volume terms, continuing the trend observed over the review period due to the declining female population of menstrual age in Germany and already high product…

Sanitary protection is an essential product for women, but the impact of COVID-19 still influenced purchasing decisions and frequency of usage. In response to COVID-19 most businesses made efforts to support home working while the authorities…

Sanitary protection registered positive growth in 2020 as the category was relatively unaffected by the COVID-19 situation. There were however some positive factors influencing sales in the category during the year, chiefly the greater focus on…

Retail volume growth of sanitary protection was stable in 2020, with the COVID-19 pandemic having little impact on demand. Sanitary protection is an essential item which requires repeat monthly purchases and the strongest performance indicator is the…

Reduced purchasing power among consumers arising from the economic damage wrought by COVID-19 weakened demand across sanitary protection in Ecuador in 2020. Standard towels with wings remained the best performing category in volume and current value…

During the COVID-19 pandemic in 2020, consumers in Uruguay took part in significantly fewer outdoor activities as a result of restrictions, government guidelines, and the fear of contracting COVID-19. Among other restrictions, children did not go to…

The economic shock of COVID-19 on the retail current value sales of sanitary protection was more than outweighed by a growing awareness of menstrual hygiene among Nigerian women. With many women seeing their disposable incomes significantly reduced…

Sanitary protection is a well-developed category in Latvia in 2020, with an ongoing demand for essential products. Given that the category requires regular repeat purchases, COVID-19 has had limited impact on its sales. There have been some small…

In 2020, retail current value growth in sanitary protection in Indonesia slowed slightly compared to the end of the review period. The category still recorded strong growth, but at a slightly lower rate during the COVID-19 pandemic as many working…

COVID-19 did not have a significant impact on overall sales of sanitary protection in 2020, although there was a slight improvement compared to 2019 with some women stocking up on products due to concerns over potential supply shortages. Nonetheless,…

In 2020, sanitary protection recorded similar strong retail volume and current value growth rates as those seen in the review period, and the category saw little overall impact from COVID-19. The previous major drivers of growth continued, such as:…

Sanitary protection was more resistant to the impact of COVID-19 than other products in the country. Generally, sanitary protection products tend to be a part of a consumer’s daily routine as they require the same products every month, making them…

Sanitary protection is considered relatively saturated given the fact that these products have been available for many years. In the weeks immediately following the news regarding the risks related to COVID-19 and the enforcement of lockdown…

COVID-19 had no discernible effect on sanitary protection, as it is an essential product. There was a healthy increase in current value, but part of that growth was driven by inflation. Volume growth was up slightly. However, there was a change in…

Sanitary protection was somewhat immune from a strong impact from COVID-19 in comparison to some other tissue and hygiene products in 2020. There was an initial spike in demand caused by consumers stockpiling products owing to fears of running out or…