Sanitary Protection

Demand for sanitary protection continued to see strong growth in 2018 with the leading brands helping to generate awareness through promotional campaigns, especially amongst urban women, who are the primary consumers of these products. As a result, ...

Sanitary protection continued to attract significant attention from German women in 2018. Nevertheless, as in many other developed markets, sanitary protection is a mature category which offers little growth potential in either volume or value terms....

Overall, in Morocco, women are becoming more aware of sanitary protection products thanks to TV advertising and the fast expansion of modern retailers throughout the country. Many women are joining the workforce and thus have more money to spend on ...

In 2017, consumers began to distrust the safety of sanitary protection products due to the Lilian sanitary pads issue, even though the Ministry of Food and Drug Safety proclaimed that there were no serious findings of chemical problems with Lilian. ...

Sanitary protection continued to record steady growth in current value terms in 2018 supported by the stable economic conditions within the country. With disposable income rising consumers have shown a greater willingness to invest in products which ...

The stagnating female population has highly impacted sanitary protection in Canada. The number of menstruating women aged between 12-54 years and representing nearly 50% of Canada’s population, is growing at a very slow pace. According to Word ...

Local brands are focusing on offering a range of products, from maternity pads to pads for normal use. An example of this is Africa Cotton Ltd with its Medicot Press products in feminine towels, which are specifically for maternity use, and its Flora...

In towels, standard towels with wings are the most popular products in terms of retail volume sales. Standard towels are more affordable than thin or ultra-thin products, offering the best options across a spectrum ranging from highly priced products...

Over the forecast period, sanitary protection is expected to continue to benefit from all existing trends positively influencing sales, including continued urbanisation and growth in female employment. It will also be influenced by the fact that ...

For supermarkets, 2018 was a boom year. Many supermarkets were opened across the country during 2018. The assortment of sanitary protection products is higher in supermarkets than in independent small grocers and other retail outlets. Moreover, ...

Manufacturers of sanitary protection products have recognised that young middle-class women account for a significant share of their sales. For this reason, their marketing activities have been focused on portraying active and financially independent...

In 2018, the decline of the female population aged 12-54 continued, whilst sanitary protection was already heavily saturated. In fact, these two factors limited the growth of sanitary protection throughout the review period. Per capita consumption of...

Loyalty and trust in brands have a strong influence on purchasing decisions in sanitary protection in Bulgaria. Women tend to stick with brands for a long time, regardless of promotional activity. Therefore, brand owners in Bulgaria strive to attract...

The decline in the female population aged between 12 and 54 due to falling birth rates is directly impacting volume sales of sanitary protection in Japan. Pantyliners is the only category expected to avoid volume decline over the forecast period, as ...

Sanitary protection is expected to continue to benefit from a number of long-term trends in Algeria over the forecast period. Ongoing urbanisation and the rise in the number of women in the workforce is resulting in women shifting from traditional ...

Sanitary protection recorded a retail volume decline in 2018 due to the declining population and high emigration rates, which are becoming key factors in the declines. Even though per capita usage of sanitary protection continues to increase, as ...

Towels are expected to perform very strongly over the forecast period compared to other forms of sanitary protection, such as tampons. It is the most commonly used mode of sanitary protection and has a wider product line that is more visibly ...

Several demographic shifts in the US are limiting the growth of sanitary protection. The most important is the slower rate of population growth amongst women aged 12-54. This is the consumer base for sanitary protection, and slowing growth indicates ...

Sanitary protection is slated for solid and consistent growth over the forecast period, with population growth, urbanisation and rising affluence all set to support the category’s performance in volume terms. In addition, constant innovation and the ...

Sanitary protection in Israel is mature and saturated; however, in terms of volume sales, it is growing significantly and is predicted to grow further during the forecast period. In addition to the natural growth in population which leads to sales ...