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Country Report

Sanitary Protection in

Sanitary Protection in Argentina

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Erosion of taboos creating space for development

Argentina is undergoing rapid cultural change. A more liberal cultural discourse is encouraging women to be more open in talking about menstruation than in the past.

Upmarket trend provides opportunities for innovation despite economic challenges

The reusable menstrual cup provided Argentinean consumers with an alternative to traditional sanitary protection products towards the end of the review period. However, while menstrual cups were in vogue with influencers and on social media, sales remained negligible in 2019.

Major players address the issue of stigma

Eroding the persistent cultural stigma around menstruation and the purchasing and use of sanitary protection was a key focus for manufacturers in 2019. Leading company, Johnson & Johnson de Argentina, and second-placed, Procter & Gamble Interamaericas, were amongst those to put efforts into educating consumers about sanitary protection products.

2020 AND BEYOND

COVID-19 impact

While growth figures have been revised to take account of the impact of COVID-19, sales of sanitary protection in Argentina are expected to grow by 3% in 2019 constant value terms in 2020, the same as the growth forecast in the 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within sanitary protection

While COVID-19 is expected to have a relatively limited impact on sales of sanitary protection, the general rise in consumer interest in products conducive to better health and wellbeing is having a very slight positive impact on certain product categories, including tampons, pantyliners, slim/thin/ultra-thin towels (both with and without wings), and standard towels with wings. Moreover, by consolidating the existing health and wellness trend, this has the potential to contribute to the longer-term direction of demand.

Recovery and opportunities

The ongoing shift in cultural attitudes to sexual health issues, and particularly menstruation, is set to continue to provide opportunities for the development of sanitary protection as Argentina moves beyond COVID-19. While the economic impact of the pandemic is likely to encourage lower-income consumers to opt for less expensive products and use products for longer periods of time, greater awareness of the range and role of sanitary protection products and a broader increase in health-consciousness are set to combine to drive interest in higher-value products.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Argentina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Argentina?
What are the major brands in Argentina?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Argentina - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Erosion of taboos creating space for development

Upmarket trend provides opportunities for innovation despite economic challenges

Major players address the issue of stigma

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 3 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Challenging economic conditions lead to reduced consumer purchasing power

Private label trend bolstered by consumer price-sensitivity

Bleak economic picture, but positive cultural trends for the development of tissue and hygiene

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 8 Birth Rates 2014-2019
Table 9 Infant Population 2014-2019
Table 10 Female Population by Age 2014-2019
Table 11 Total Population by Age 2014-2019
Table 12 Households 2014-2019
Table 13 Forecast Infant Population 2019-2024
Table 14 Forecast Female Population by Age 2019-2024
Table 15 Forecast Total Population by Age 2019-2024
Table 16 Forecast Households 2019-2024

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sanitary Protection in Argentina

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Erosion of taboos creating space for development

Upmarket trend provides opportunities for innovation despite economic challenges

Major players address the issue of stigma

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Sanitary Protection in Argentina - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Erosion of taboos creating space for development

Upmarket trend provides opportunities for innovation despite economic challenges

Major players address the issue of stigma

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Challenging economic conditions lead to reduced consumer purchasing power

Private label trend bolstered by consumer price-sensitivity

Bleak economic picture, but positive cultural trends for the development of tissue and hygiene

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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