While efficacy and price remain the most important factors in sanitary protection purchasing decisions, consumer choices are increasingly being shaped by environmental concerns. Accordingly, over the forecast period it is expected more women will migrate to reusable towels and pantyliners, which could constrain volume growth for the corresponding disposable categories.
Performance or efficacy is typically the top priority for consumers when it comes to sanitary protection. This not only means products should offer adequate absorption and prevent leaks, but also that they should be comfortable to use.
Although sales are likely to remain marginal as compared to disposable sanitary protection, it is expected the use of menstrual cups will continue to rise in Argentina over the forecast period thanks to their growing image as a more eco-friendly solution. The first product of this type to appear in the country was introduced by Brazilian brand Fleurity in 2018.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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