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Country Report

Sanitary Protection in

Sanitary Protection in Argentina

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sanitary protection mainly linked to out-of-home activities fares worse during lockdown

Ongoing rising unit prices continued to impact demand for sanitary protection in 2020, although volume declines notably improved compared to 2019, a trend particularly noticeable within popular format standard towels which recorded the lost drop due to its essential use for hygiene purposes. However, standard towels also fell because women extended the time of use of each towel at home during lockdown.

Erosion of taboos continues to drive interest in category

In line with most of the Western Hemisphere, Argentinean women are becoming increasingly open to discussing menstruation, which has been supported by various advertising efforts and education programmes by companies in order to naturalise menstruation and eliminate taboos surrounding it. This new more open-minded society offers potential for brands to be more explicit in their advertising campaigns.

Environmental concerns increase amongst younger consumers

Multinational brands Carefree (Johnson & Johnson) and Always/Whisper (Procter & Gamble) continued to lead sanitary protection in 2020, with these players amongst those placing efforts into educating consumers about these products in order to normalise menstruation and discussions about it. Nevertheless, price and performance remained the main factors influencing the category with private label gaining share as a result of increasing price sensitivity.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Argentina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Argentina?
What are the major brands in Argentina?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sanitary protection mainly linked to out-of-home activities fares worse during lockdown

Erosion of taboos continues to drive interest in category

Environmental concerns increase amongst younger consumers

RECOVERY AND OPPORTUNITIES

Increasing importance of hygiene will sustain demand for sanitary protection

Brands need to adapt marketing to different age groups

Pantyliners and tampons offer further room for expansion

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 3 Retail Sales of Tampons by Application Format: % Value 2015-2020
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 8 Birth Rates 2015-2020
Table 9 Infant Population 2015-2020
Table 10 Female Population by Age 2015-2020
Table 11 Total Population by Age 2015-2020
Table 12 Households 2015-2020
Table 13 Forecast Infant Population 2020-2025
Table 14 Forecast Female Population by Age 2020-2025
Table 15 Forecast Total Population by Age 2020-2025
Table 16 Forecast Households 2020-2025

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sanitary Protection in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sanitary protection mainly linked to out-of-home activities fares worse during lockdown

Erosion of taboos continues to drive interest in category

Environmental concerns increase amongst younger consumers

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sanitary protection mainly linked to out-of-home activities fares worse during lockdown

Erosion of taboos continues to drive interest in category

Environmental concerns increase amongst younger consumers

RECOVERY AND OPPORTUNITIES

Increasing importance of hygiene will sustain demand for sanitary protection

Brands need to adapt marketing to different age groups

Pantyliners and tampons offer further room for expansion

CATEGORY DATA

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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