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Country Report

Sanitary Protection in

Sanitary Protection in Argentina

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Volume decline for sanitary protection

In 2018, sanitary protection showed a moderate volume decline, continuing the downward trend witnessed in previous years, caused by lower purchasing power amongst middle- and low-income consumers. According to trade sources, middle-income consumers started to use towels for longer, switching from three to four hours to six to eight hours of usage, in order to use fewer units.

Innovation in tampons and menstrual cups

A relaxation of import restrictions will enable greater supply and the launch of imported products over the forecast period. For instance, in 2017/2018 the Tampax brand (Procter & Gamble) entered the market while Kotex Sports while Nosotras Frescura Extrema was launched in 2017, as well as normalisation in the supply of tampons from Brazil and the Czech Republic.

Tampons is invigorated by the entry of Tampax

The usage of tampons is low in Argentina, given that towels are considered more hygienic. Despite the challenging economic environment, sales of tampons were stimulated by the launch of Tampax by Procter & Gamble Interamericas in 2018.

COMPETITIVE LANDSCAPE

Consolidation amongst four major companies

International companies led sanitary protection in value terms in 2018, with the top four owned by Johnson & Johnson, Procter & Gamble, Kimberly-Clark and Essity. Their strong positions are due to their long-standing presence in the country and brand tradition.

Johnson & Johnson retains its lead

Johnson & Johnson de Argentina led sanitary protection in 2018, with a solid position in value terms. Within pantyliners, the company dominated with its Carefree brand, whilst it led towels with Siempre Libre.

Private label on the ascent

Consumers’ purchasing habits changed in Argentina due to the unstable economy, as they became increasingly rational and took unit price into greater consideration when purchasing. As a result, private label continued to gain ground in tampons, towels and pantyliners.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Argentina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Argentina?
What are the major brands in Argentina?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Argentina - Category analysis

HEADLINES

PROSPECTS

Volume decline for sanitary protection

Innovation in tampons and menstrual cups

Tampons is invigorated by the entry of Tampax

COMPETITIVE LANDSCAPE

Consolidation amongst four major companies

Johnson & Johnson retains its lead

Private label on the ascent

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

Complex economic scenario characterises the market in 2018

Tissue and hygiene volume consumption declines

Consolidation amongst five major companies

Notable increase in private label driven by economic instability

Mild economic rebound expected from 2019

MARKET INDICATORS

Table 8 Birth Rates 2013-2018
Table 9 Infant Population 2013-2018
Table 10 Female Population by Age 2013-2018
Table 11 Total Population by Age 2013-2018
Table 12 Households 2013-2018
Table 13 Forecast Infant Population 2018-2023
Table 14 Forecast Female Population by Age 2018-2023
Table 15 Forecast Total Population by Age 2018-2023
Table 16 Forecast Households 2018-2023

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sanitary Protection in Argentina

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Executive Summary

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PROSPECTS

Volume decline for sanitary protection

Innovation in tampons and menstrual cups

Tampons is invigorated by the entry of Tampax

COMPETITIVE LANDSCAPE

Consolidation amongst four major companies

Johnson & Johnson retains its lead

Private label on the ascent

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Argentina - Category analysis

HEADLINES

PROSPECTS

Volume decline for sanitary protection

Innovation in tampons and menstrual cups

Tampons is invigorated by the entry of Tampax

COMPETITIVE LANDSCAPE

Consolidation amongst four major companies

Johnson & Johnson retains its lead

Private label on the ascent

CATEGORY DATA

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

Complex economic scenario characterises the market in 2018

Tissue and hygiene volume consumption declines

Consolidation amongst five major companies

Notable increase in private label driven by economic instability

Mild economic rebound expected from 2019

MARKET INDICATORS

MARKET DATA

SOURCES

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