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Country Report

Sanitary Protection in

Sanitary Protection in Argentina

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sanitary protection is a mature category

In Argentina, per capita use of sanitary protection by women aged 12-54 years old in 2017 was above the level for both the US and Western Europe. Such high usage of pantyliners and towels positioned Argentina at levels similar to those of developed countries.

Innovation fuelled by new usage occasions

Despite the challenging economic environment, manufacturers continued to launch new products within sanitary protection. There was already a wide range of sanitary protection products available in Argentina.

Positive scenario for the forecast period

Due to an improving economy over the forecast period, sanitary protection is set to rise at a CAGR of 3% in volume terms, a stronger performance than over the review period. Expected growth is very encouraging considering the maturity of sanitary protection.

COMPETITIVE LANDSCAPE

High concentration of sales among three international players

International companies led in 2017, with the top three owned by GBOs Johnson & Johnson, Kimberly-Clark and Procter & Gamble. Their strong positions were due to a long presence in the country and brand tradition.

Johnson & Johnson leads

Johnson & Johnson de Argentina led sanitary protection with a 42% value share in 2017. Johnson & Johnson de Argentina led sanitary protection in 2017.

Private label advances

Consumers’ purchasing habits changed in Argentina due to the unstable economy, as they became increasingly rational and took the unit price into greater consideration when purchasing. As a result, sanitary protection private label continued gaining ground in tampons, towels and pantyliners.

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Samples

Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Argentina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Argentina?
What are the major brands in Argentina?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Argentina - Category analysis

HEADLINES

PROSPECTS

Sanitary protection is a mature category

Innovation fuelled by new usage occasions

Positive scenario for the forecast period

COMPETITIVE LANDSCAPE

High concentration of sales among three international players

Johnson & Johnson leads

Private label advances

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 3 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

Resilient rebound of the Argentinian economy

Sales decline for the second year running

Leading players lose ground against private label and domestic players

Wholesalers and discount stores display dynamism due to a change in shopping habits

Positive economic projections for the coming years

MARKET INDICATORS

Table 8 Birth Rates 2012-2017
Table 9 Infant Population 2012-2017
Table 10 Female Population by Age 2012-2017
Table 11 Total Population by Age 2012-2017
Table 12 Households 2012-2017
Table 13 Forecast Infant Population 2017-2022
Table 14 Forecast Female Population by Age 2017-2022
Table 15 Forecast Total Population by Age 2017-2022
Table 16 Forecast Households 2017-2022

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sanitary Protection in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sanitary protection is a mature category

Innovation fuelled by new usage occasions

Positive scenario for the forecast period

COMPETITIVE LANDSCAPE

High concentration of sales among three international players

Johnson & Johnson leads

Private label advances

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Argentina - Category analysis

HEADLINES

PROSPECTS

Sanitary protection is a mature category

Innovation fuelled by new usage occasions

Positive scenario for the forecast period

COMPETITIVE LANDSCAPE

High concentration of sales among three international players

Johnson & Johnson leads

Private label advances

CATEGORY DATA

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

Resilient rebound of the Argentinian economy

Sales decline for the second year running

Leading players lose ground against private label and domestic players

Wholesalers and discount stores display dynamism due to a change in shopping habits

Positive economic projections for the coming years

MARKET INDICATORS

MARKET DATA

SOURCES

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