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Strategy Briefing

Sanitary Protection in Asia Pacific

55 pages, Jun 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Sanitary protection in the Asia Pacific region is driven by rising disposable incomes, leading to improved living standards in developing markets, as well as growing awareness of modern menstrual hygiene, better product access, and innovation. Increased marketing efforts and government initiatives continue to spur demand in developing markets, while innovation, including products with natural positioning, supports growth in more evolved and mature markets in the region.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Asia Pacific displays high market potential for sanitary protection

As of 2017, Asia Pacific was the largest market for sanitary protection in terms of retail value sales. It also recorded the highest CAGR of 5% over the review period. Along with high consumption in mature markets, the region experiences growing demand in developing countries such as India, Indonesia and Thailand that are yet to reach full potential in per capita consumption. Unmet potential in the region is estimated to be over 160 billion units or around USD13 billion.

Consumers influenced by sustainability, health and hygiene concerns

Growth of sanitary protection in Asia Pacific has soared in recent years with increasing health awareness among consumers placing high importance on hygiene in their daily lives. This trend has promoted the use of sanitary protection made from organic and sustainable raw materials which are perceived to be safer and better for skin.

Brands drive demand through new product development

Leading brands in developing and mature markets launched a range of new products as a way to further stimulate demand, retain consumer attention, and improve brands’ competitive positioning. Leading players such as Unicharm, Kao Corp and Procter & Gamble introduced product variants based on features such as higher absorbency, 100% cotton, increased comfort and leak protection.

Brand equity plays a prime role in purchase decision

The market for sanitary protection in Asia Pacific remains fairly concentrated and led by a few domestic, regional and global brands (Sofy, Kotex, Whisper, Space 7 and Laurier) that account for close to two thirds of market value. This indicates a still high consumer preference for purchasing from well-known brands as they are associated with high quality and safety.

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Introduction

Scope

Key findings

Regional Overview

Asia Pacific outshines other regions

Demand over forecast period supported by developing markets

Towels represents a key product format across the region

Pantyliners and tampons witness dynamic growth

Towels records highest absolute value growth across markets

Innovation and growing consumer awareness drive demand

Traditional grocery retailers predominant in developing markets

Retail distribution varies from market to market

Leading Companies and Brands

Consumers inclined towards products from renowned brands

Japanese brands outperform competition

Regional brands find higher popularity among Asian consumers

Forecast Projections

Market driven by growing demand in Southeast Asian markets

Exploring untapped potential to drive growth

Significant unmet potential in the region led by India and China

China provides better platform for margins growth

Country Snapshots

Azerbaijan: market context

Azerbaijan: competitive and retail landscape

China: market context

China: competitive and retail landscape

Hong Kong, China: market context

Hong Kong, China: competitive and retail landscape

India: market context

India: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

Japan: market context

Japan: competitive and retail landscape

Kazakhstan: market context

Kazakhstan: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Pakistan: market context

Pakistan: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

Uzbekistan: market context

Uzbekistan: competitive and retail landscape

Vietnam: market context

Vietnam: competitive and retail landscape

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Megatrends

Strategy Briefing

Sanitary Protection in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Asia Pacific displays high market potential for sanitary protection

Consumers influenced by sustainability, health and hygiene concerns

Brands drive demand through new product development

Brand equity plays a prime role in purchase decision

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Asia Pacific outshines other regions

Demand over forecast period supported by developing markets

Towels represents a key product format across the region

Pantyliners and tampons witness dynamic growth

Towels records highest absolute value growth across markets

Innovation and growing consumer awareness drive demand

Traditional grocery retailers predominant in developing markets

Retail distribution varies from market to market

Leading Companies and Brands

Consumers inclined towards products from renowned brands

Japanese brands outperform competition

Regional brands find higher popularity among Asian consumers

Forecast Projections

Market driven by growing demand in Southeast Asian markets

Exploring untapped potential to drive growth

Significant unmet potential in the region led by India and China

China provides better platform for margins growth

Country Snapshots

Azerbaijan: market context

Azerbaijan: competitive and retail landscape

China: market context

China: competitive and retail landscape

Hong Kong, China: market context

Hong Kong, China: competitive and retail landscape

India: market context

India: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

Japan: market context

Japan: competitive and retail landscape

Kazakhstan: market context

Kazakhstan: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Pakistan: market context

Pakistan: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

Uzbekistan: market context

Uzbekistan: competitive and retail landscape

Vietnam: market context

Vietnam: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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