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Sanitary Protection in Belarus

March 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sanitary Protection industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sanitary Protection in Belarus report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sanitary Protection in Belarus?
  • Which are the leading brands in Sanitary Protection in Belarus?
  • How are products distributed in Sanitary Protection in Belarus?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Sanitary Protection products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Sanitary Protection in Belarus - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to stockpiling, but this is short-lived
Tampons declines due to less travel
Price and brand familiarity are important

RECOVERY AND OPPORTUNITIES

Demographics and conservativeness will hamper growth
Price rises likely to turn consumers to offers and discounts
Local players rely on low prices, international players on marketing and promotion

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2015-2020 Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020 Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020 Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025 Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Tissue and Hygiene in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?

MARKET INDICATORS

Table 7 Birth Rates 2015-2020 Table 8 Infant Population 2015-2020 Table 9 Female Population by Age 2015-2020 Table 10 Total Population by Age 2015-2020 Table 11 Households 2015-2020 Table 12 Forecast Infant Population 2020-2025 Table 13 Forecast Female Population by Age 2020-2025 Table 14 Forecast Total Population by Age 2020-2025 Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020 Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020 Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020 Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020 Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020 Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sanitary Protection research and analysis database.

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