In response to the COVID-19 pandemic, sanitary protection in Bosnia and Herzegovina is expected to see slowed growth in 2020 overall in terms of current value. Most product areas are even expected to witness declining current value sales, with only a handful of items such as pantyliners and tampons continuing to see growth.
Health and beauty specialist retailers will remain the leading distribution channel for sanitary protection in 2020. This is largely the result of the consistent expansion of dm chain of parapharmacies/drugstores in Bosnia and Herzegovina in recent years.
In response to the COVID-19 pandemic, second-ranked Violeta doo has made several adaptations. Firstly, the company has lowered exportation costs in order to fully cover the domestic market.
Current value sales of sanitary protection are expected to recover from as soon as 2021. Although the full extent of the economic impact of the COVID-19 pandemic remains to be seen, it is highly likely that the pandemic will start to end in 2021, which will result in the recovery of the economy.
Over the duration of the forecast period, traditional grocery retailers are expected to continue seeing declining shares within sanitary protection. In contrast, modern grocery retailers are expected to continue growing as the modernisation trend intensifies in the years to come.
Private label has a negligible presence within sanitary protection in Bosnia, despite the ongoing expansion of modern chained retailers. However, there is a slight possibility that this situation will change in the near future due to the ongoing strong expansion of the dm chain and the increasing popularity of its private label tissue and hygiene products generally.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sanitary Protection research and analysis database.
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