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Sanitary protection is a mature hygiene format with little room for further expansion of the consumer base in Bosnia-Herzegovina, especially in light of increasingly unfavourable demographic trends. The country is struggling with the issues of an ageing population and emigration, both of which are effectively contracting the consumer base for sanitary protection.
Pantyliners drives growth in sanitary protection
Pantyliners recorded the highest value growth in sanitary protection in Bosnia-Herzegovina at the end of the review period. The contribution of pantyliners was crucial to the overall positive result of sanitary protection in the country during 2018.
Convenience trend shapes sanitary protection
While there was clearly declining demand for towels in Bosnia-Herzegovina during the review period, there was a continued shift from standard to slim/thin/ultra-thin towels. This demonstrates that consumers’ preferences are being increasingly affected by their changing lifestyle and growing value of convenience.
Consumers’ preferences in sanitary protection are distilled
Procter & Gamble doo edged above Violeta doo in sanitary protection in Bosnia-Herzegovina during 2018 in terms of value share. Violeta lost the top spot in sanitary protection in 2018 due to lowering its prices in reaction to the penetration of affordable international brands such as Naturella by Procter & Gamble and Libresse by Essity AB.
Essity achieves the highest value sales growth in 2018
Essity AB recorded the highest increase in value sales of sanitary protection in Bosnia-Herzegovina in 2018. Its Libresse brand is positioned in the optimal range, offering standard quality and a natural composition at reasonable prices.
Private label remains small, but its growth potential mounts
The penetration of private label in sanitary protection in Bosnia-Herzegovina remains largely limited to a single player, dm-Drogerie Markt doo, which leverages the continued expansion of its retail network to boost its private label sales. Its range of sanitary protection products is comprehensive, including pantyliners, towels and tampons.
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Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sanitary Protection industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sanitary Protection in Bosnia and Herzegovina market research report includes:
Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Sanitary Protection in Bosnia and Herzegovina?
What are the major brands in Bosnia and Herzegovina?
What are the key new product launches in the sanitary protection market?
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