Sanitary protection is a mature hygiene format with little room for further expansion of the consumer base in Bosnia-Herzegovina, especially in light of increasingly unfavourable demographic trends. The country is struggling with the issues of an ageing population and emigration, both of which are effectively contracting the consumer base for sanitary protection.
Pantyliners recorded the highest value growth in sanitary protection in Bosnia-Herzegovina at the end of the review period. The contribution of pantyliners was crucial to the overall positive result of sanitary protection in the country during 2018.
While there was clearly declining demand for towels in Bosnia-Herzegovina during the review period, there was a continued shift from standard to slim/thin/ultra-thin towels. This demonstrates that consumers’ preferences are being increasingly affected by their changing lifestyle and growing value of convenience.
Procter & Gamble doo edged above Violeta doo in sanitary protection in Bosnia-Herzegovina during 2018 in terms of value share. Violeta lost the top spot in sanitary protection in 2018 due to lowering its prices in reaction to the penetration of affordable international brands such as Naturella by Procter & Gamble and Libresse by Essity AB.
Essity AB recorded the highest increase in value sales of sanitary protection in Bosnia-Herzegovina in 2018. Its Libresse brand is positioned in the optimal range, offering standard quality and a natural composition at reasonable prices.
The penetration of private label in sanitary protection in Bosnia-Herzegovina remains largely limited to a single player, dm-Drogerie Markt doo, which leverages the continued expansion of its retail network to boost its private label sales. Its range of sanitary protection products is comprehensive, including pantyliners, towels and tampons.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Sanitary Protection research and analysis database.
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