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Country Report

Sanitary Protection in

Sanitary Protection in Bosnia-Herzegovina

16 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Segmentation increasingly important in sanitary protection

There was no uniform growth trend across sanitary protection in Bosnia-Herzegovina in 2017, as consumers switched between different categories, keeping overall growth modest. Women are increasingly turning towards purpose-specific products.

Pantyliners are the fastest growing sanitary protection category in Bosnia-Herzegovina

Pantyliners were the fastest growing sanitary protection category in 2017 and throughout the review period. A novel category at the beginning of the review period, pantyliners introduced the idea of everyday sanitary protection, appealing primarily to young women leading active lifestyles.

Demographic trends affect sanitary protection negatively

Sanitary protection in Bosnia-Herzegovina as a whole is a mature category, as most women in the relevant age group are already consumers. The country is battling negative demographic trends, leading to declining sales of sanitary protection over the review period .

COMPETITIVE LANDSCAPE

Violeta extends its lead in sanitary protection

Violeta extended its lead over Procter & Gamble in sanitary protection in 2017. Women increasingly prefer standard quality, affordable products over more expensive added-value international brands.

Consumers increasingly prefer standard quality brands and natural materials

Brands positioned to offer standard quality and basic sanitary protection recorded solid growth in 2017. These include Violeta, Libresse and Carefree.

Private label remains negligible in sanitary protection

Private label is available in sanitary protection in Bosnia-Herzegovina. dm-Drogerie Markt leads the way with its Jessa private label, which is positioned as a basic and affordable alternative to branded products.

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Samples

Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Bosnia-Herzegovina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Bosnia-Herzegovina?
What are the major brands in Bosnia-Herzegovina?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

Segmentation increasingly important in sanitary protection

Pantyliners are the fastest growing sanitary protection category in Bosnia-Herzegovina

Demographic trends affect sanitary protection negatively

COMPETITIVE LANDSCAPE

Violeta extends its lead in sanitary protection

Consumers increasingly prefer standard quality brands and natural materials

Private label remains negligible in sanitary protection

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Tissue and Hygiene in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to stagnate, but better times are ahead

Average prices decline across most categories in tissue and hygiene in 2017

Violeta doo is the clear leader in both tissue and hygiene

Drugstores/parapharmacies emerge as the fastest growing channel

Current per capita consumption levels suggest ample growth potential still exists

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sanitary Protection in Bosnia-Herzegovina

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Executive Summary

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PROSPECTS

Segmentation increasingly important in sanitary protection

Pantyliners are the fastest growing sanitary protection category in Bosnia-Herzegovina

Demographic trends affect sanitary protection negatively

COMPETITIVE LANDSCAPE

Violeta extends its lead in sanitary protection

Consumers increasingly prefer standard quality brands and natural materials

Private label remains negligible in sanitary protection

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

Segmentation increasingly important in sanitary protection

Pantyliners are the fastest growing sanitary protection category in Bosnia-Herzegovina

Demographic trends affect sanitary protection negatively

COMPETITIVE LANDSCAPE

Violeta extends its lead in sanitary protection

Consumers increasingly prefer standard quality brands and natural materials

Private label remains negligible in sanitary protection

CATEGORY DATA

Tissue and Hygiene in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to stagnate, but better times are ahead

Average prices decline across most categories in tissue and hygiene in 2017

Violeta doo is the clear leader in both tissue and hygiene

Drugstores/parapharmacies emerge as the fastest growing channel

Current per capita consumption levels suggest ample growth potential still exists

MARKET INDICATORS

MARKET DATA

SOURCES

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