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Country Report

Sanitary Protection in

Sanitary Protection in Bosnia-Herzegovina

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demographic trends negatively affect sanitary protection

Sanitary protection is a mature hygiene format with little room for further expansion of the consumer base in Bosnia-Herzegovina, especially in light of increasingly unfavourable demographic trends. The country is struggling with the issues of an ageing population and emigration, both of which are effectively contracting the consumer base for sanitary protection.

Pantyliners drives growth in sanitary protection

Pantyliners recorded the highest value growth in sanitary protection in Bosnia-Herzegovina at the end of the review period. The contribution of pantyliners was crucial to the overall positive result of sanitary protection in the country during 2018.

Convenience trend shapes sanitary protection

While there was clearly declining demand for towels in Bosnia-Herzegovina during the review period, there was a continued shift from standard to slim/thin/ultra-thin towels. This demonstrates that consumers’ preferences are being increasingly affected by their changing lifestyle and growing value of convenience.

COMPETITIVE LANDSCAPE

Consumers’ preferences in sanitary protection are distilled

Procter & Gamble doo edged above Violeta doo in sanitary protection in Bosnia-Herzegovina during 2018 in terms of value share. Violeta lost the top spot in sanitary protection in 2018 due to lowering its prices in reaction to the penetration of affordable international brands such as Naturella by Procter & Gamble and Libresse by Essity AB.

Essity achieves the highest value sales growth in 2018

Essity AB recorded the highest increase in value sales of sanitary protection in Bosnia-Herzegovina in 2018. Its Libresse brand is positioned in the optimal range, offering standard quality and a natural composition at reasonable prices.

Private label remains small, but its growth potential mounts

The penetration of private label in sanitary protection in Bosnia-Herzegovina remains largely limited to a single player, dm-Drogerie Markt doo, which leverages the continued expansion of its retail network to boost its private label sales. Its range of sanitary protection products is comprehensive, including pantyliners, towels and tampons.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Bosnia and Herzegovina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Bosnia and Herzegovina?
What are the major brands in Bosnia and Herzegovina?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

Demographic trends negatively affect sanitary protection

Pantyliners drives growth in sanitary protection

Convenience trend shapes sanitary protection

COMPETITIVE LANDSCAPE

Consumers’ preferences in sanitary protection are distilled

Essity achieves the highest value sales growth in 2018

Private label remains small, but its growth potential mounts

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Turbulence in the operating environment affects tissue and hygiene

Retailing recovery boosts tissue and hygiene

Violeta tops most categories of tissue and hygiene

Shift towards modern grocery retailers continues

Demographic, economic and lifestyle trends clash

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sanitary Protection in Bosnia-Herzegovina

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Executive Summary

New Report Guarantee

PROSPECTS

Demographic trends negatively affect sanitary protection

Pantyliners drives growth in sanitary protection

Convenience trend shapes sanitary protection

COMPETITIVE LANDSCAPE

Consumers’ preferences in sanitary protection are distilled

Essity achieves the highest value sales growth in 2018

Private label remains small, but its growth potential mounts

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

Demographic trends negatively affect sanitary protection

Pantyliners drives growth in sanitary protection

Convenience trend shapes sanitary protection

COMPETITIVE LANDSCAPE

Consumers’ preferences in sanitary protection are distilled

Essity achieves the highest value sales growth in 2018

Private label remains small, but its growth potential mounts

CATEGORY DATA

Tissue and Hygiene in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Turbulence in the operating environment affects tissue and hygiene

Retailing recovery boosts tissue and hygiene

Violeta tops most categories of tissue and hygiene

Shift towards modern grocery retailers continues

Demographic, economic and lifestyle trends clash

MARKET INDICATORS

MARKET DATA

SOURCES

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