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Country Report

Sanitary Protection in

Sanitary Protection in Bulgaria

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Slim/thin/ultra- thin towels, pantyliners and intimate wipes all major growth drivers

Towards the end of the review period, overall sales in sanitary protection were pushed by rising demand for slim and ultra-thin towels. Strong growth remains in effect despite high levels of maturity, supported by heavy advertising and marketing campaigns.

Health and wellness spurs demand for more advanced products

Recent years have seen the health and wellness trend become more prominent in Bulgaria. Among the product categories that have been influenced by this overarching trend are sanitary protection, where customers have moved towards more innovative products that offer genuine health benefits and extra care for the skin.

International companies remain dominant in sanitary protection

International players remain prominent among the leaders in sanitary protection. Multinational companies and their international brands are able to benefit from strong marketing budgets and consistent media advertising campaigns.

2020 AND BEYOND

COVID-19 impact

Over the course of 2020, sales of sanitary protection are now expected to grow by 1% overall in 2019 constant value terms after assessing the initial impact of COVID-19. This is in line with the 1% increase forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within sanitary protection

No major changes are expected to be seen in demand for sanitary protection over the longer term in the wake of the COVID-19 pandemic. However, it can be expected that economic hardship caused by the anticipated recession will encourage a shift towards more basic products with lower unit prices and private label.

Recovery and opportunities

The forecast period is likely to see further moderate positive growth for sanitary protection. The consumer base for these products is dwindling because of high levels of emigration among women of childbearing age and lower numbers of menstruating women due to the ageing of Bulgaria’s population.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Bulgaria?
What are the major brands in Bulgaria?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Bulgaria - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Slim/thin/ultra- thin towels, pantyliners and intimate wipes all major growth drivers

Health and wellness spurs demand for more advanced products

International companies remain dominant in sanitary protection

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 3 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Tissue and Hygiene in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising spending supports demand as consumers become more sophisticated

International and local players battle for supremacy in a highly competitive industry

Cautious spending behaviour likely to emerge, although a swift recovery is possible

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 8 Birth Rates 2014-2019
Table 9 Infant Population 2014-2019
Table 10 Female Population by Age 2014-2019
Table 11 Total Population by Age 2014-2019
Table 12 Households 2014-2019
Table 13 Forecast Infant Population 2019-2024
Table 14 Forecast Female Population by Age 2019-2024
Table 15 Forecast Total Population by Age 2019-2024
Table 16 Forecast Households 2019-2024

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sanitary Protection in Bulgaria

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Slim/thin/ultra- thin towels, pantyliners and intimate wipes all major growth drivers

Health and wellness spurs demand for more advanced products

International companies remain dominant in sanitary protection

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Bulgaria - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Slim/thin/ultra- thin towels, pantyliners and intimate wipes all major growth drivers

Health and wellness spurs demand for more advanced products

International companies remain dominant in sanitary protection

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising spending supports demand as consumers become more sophisticated

International and local players battle for supremacy in a highly competitive industry

Cautious spending behaviour likely to emerge, although a swift recovery is possible

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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