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Country Report

Sanitary Protection in

Sanitary Protection in Bulgaria

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Competition leads to improved quality

In recent years Bulgaria saw a growing presence of drugstores and variety stores focusing their offer on personal hygiene. The increasing number of outlets such as Lilly and dm led to incredible growth of the availability of many sanitary towel brands.

Promotions important when purchasing, but not yet a factor for changing brand

The leading companies are increasing their promotions. Additional discrete accessories for product storage, larger packaging or lower cost are available.

Health and beauty specialist retailers lead sales

In 2017 health and beauty specialist retailers, such as Lilly and dm, remained the most popular channel for distribution of sanitary protection products in Bulgaria, followed by hypermarkets. The popularity of this type of channel is grounded in extensive store locations across the whole country.

COMPETITIVE LANDSCAPE

Leading company benefits from lower prices and promotions

Sanitary protection remained concentrated in 2017, with just three large multinationals dominating. Palomita AD was the leader thanks to its Palomita and Olivia brands leading in standard towels.

Understanding of younger generation important to success

The Always brand helped Procter & Gamble Bulgaria EOOD finish second overall. It led pantyliners and slim/thin/ultra-thin towels.

Mega Disposables investing to establish its Every Day brand

Mega Disposables SA with its Every Day brand has a large budget for advertising, with the investment aimed at introducing and establishing the brand. The company also invests in consumer-friendly promotions and point-of-sale advertising.

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Samples

Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Bulgaria?
What are the major brands in Bulgaria?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Competition leads to improved quality

Promotions important when purchasing, but not yet a factor for changing brand

Health and beauty specialist retailers lead sales

COMPETITIVE LANDSCAPE

Leading company benefits from lower prices and promotions

Understanding of younger generation important to success

Mega Disposables investing to establish its Every Day brand

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 3 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Tissue and Hygiene in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Growing demand for convenience

Companies increase focus on quality

No changes among the leaders

Internet retailing sees growth

Interest in high-quality products expected to continue growing

MARKET INDICATORS

Table 8 Birth Rates 2012-2017
Table 9 Infant Population 2012-2017
Table 10 Female Population by Age 2012-2017
Table 11 Total Population by Age 2012-2017
Table 12 Households 2012-2017
Table 13 Forecast Infant Population 2017-2022
Table 14 Forecast Female Population by Age 2017-2022
Table 15 Forecast Total Population by Age 2017-2022
Table 16 Forecast Households 2017-2022

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sanitary Protection in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Competition leads to improved quality

Promotions important when purchasing, but not yet a factor for changing brand

Health and beauty specialist retailers lead sales

COMPETITIVE LANDSCAPE

Leading company benefits from lower prices and promotions

Understanding of younger generation important to success

Mega Disposables investing to establish its Every Day brand

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Competition leads to improved quality

Promotions important when purchasing, but not yet a factor for changing brand

Health and beauty specialist retailers lead sales

COMPETITIVE LANDSCAPE

Leading company benefits from lower prices and promotions

Understanding of younger generation important to success

Mega Disposables investing to establish its Every Day brand

CATEGORY DATA

Tissue and Hygiene in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Growing demand for convenience

Companies increase focus on quality

No changes among the leaders

Internet retailing sees growth

Interest in high-quality products expected to continue growing

MARKET INDICATORS

MARKET DATA

SOURCES

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