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Country Report

Sanitary Protection in

Sanitary Protection in Bulgaria

Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers demonstrate strong brand loyalty in sanitary protection

Loyalty and trust in brands have a strong influence on purchasing decisions in sanitary protection in Bulgaria. Women tend to stick with brands for a long time, regardless of promotional activity.

Drugstores gains significance in sanitary protection distribution

2018 was a very successful year for drugstores such as dm and Lilly. Their enlarged outlet networks, as well as heavy promotional activity, leading to price wars, attracted growing numbers of consumers – mainly young women.

Technology and innovation

The importance of loyalty in Bulgaria, coupled with the rising incomes of urban consumers, benefited new launches by multinational players. Women in Bulgaria are following the global sophistication trend, and favour products that offer benefits beyond protection, such as extra softness, comfort and design.

COMPETITIVE LANDSCAPE

Libresse sees extensive marketing and promotion

The Libresse brand from Fortuna-Kom (Essity) enjoyed increased visibility and marketing activity in 2018. Its preferred channels are TV advertising and YouTube.

An innovative new launch from Bella

Bella by Torunskie Zaklady Materialow Opatrunkowych (TZMO) consistently increased its share in the last three years of the review period. It focused on teenagers through its product line Bella Teens, with customised packaging.

The growth of private label

The price wars in the last couple of years in the economy and mid-priced segments in Bulgaria stimulated the popularity and visibility of private label lines in sanitary protection. Despite the strong loyalty to branded products in Bulgaria, private label managed to gain share in the review period thanks to competitive pricing and value for money products.

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Samples

Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Bulgaria?
What are the major brands in Bulgaria?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Consumers demonstrate strong brand loyalty in sanitary protection

Drugstores gains significance in sanitary protection distribution

Technology and innovation

COMPETITIVE LANDSCAPE

Libresse sees extensive marketing and promotion

An innovative new launch from Bella

The growth of private label

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

2018 proves a strong year for tissue and hygiene

An extensive focus on innovation to boost differentiation

Private label has an increasing presence in tissue and hygiene

Distribution in the retail and AFH channels

Growth is expected to continue in the forecast period

MARKET INDICATORS

Table 8 Birth Rates 2013-2018
Table 9 Infant Population 2013-2018
Table 10 Female Population by Age 2013-2018
Table 11 Total Population by Age 2013-2018
Table 12 Households 2013-2018
Table 13 Forecast Infant Population 2018-2023
Table 14 Forecast Female Population by Age 2018-2023
Table 15 Forecast Total Population by Age 2018-2023
Table 16 Forecast Households 2018-2023

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sanitary Protection in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers demonstrate strong brand loyalty in sanitary protection

Drugstores gains significance in sanitary protection distribution

Technology and innovation

COMPETITIVE LANDSCAPE

Libresse sees extensive marketing and promotion

An innovative new launch from Bella

The growth of private label

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Consumers demonstrate strong brand loyalty in sanitary protection

Drugstores gains significance in sanitary protection distribution

Technology and innovation

COMPETITIVE LANDSCAPE

Libresse sees extensive marketing and promotion

An innovative new launch from Bella

The growth of private label

CATEGORY DATA

Tissue and Hygiene in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

2018 proves a strong year for tissue and hygiene

An extensive focus on innovation to boost differentiation

Private label has an increasing presence in tissue and hygiene

Distribution in the retail and AFH channels

Growth is expected to continue in the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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