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Learn more17 pages, Mar 2018
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In recent years Bulgaria saw a growing presence of drugstores and variety stores focusing their offer on personal hygiene. The increasing number of outlets such as Lilly and dm led to incredible growth of the availability of many sanitary towel brands.
The leading companies are increasing their promotions. Additional discrete accessories for product storage, larger packaging or lower cost are available.
In 2017 health and beauty specialist retailers, such as Lilly and dm, remained the most popular channel for distribution of sanitary protection products in Bulgaria, followed by hypermarkets. The popularity of this type of channel is grounded in extensive store locations across the whole country.
Sanitary protection remained concentrated in 2017, with just three large multinationals dominating. Palomita AD was the leader thanks to its Palomita and Olivia brands leading in standard towels.
The Always brand helped Procter & Gamble Bulgaria EOOD finish second overall. It led pantyliners and slim/thin/ultra-thin towels.
Mega Disposables SA with its Every Day brand has a large budget for advertising, with the investment aimed at introducing and establishing the brand. The company also invests in consumer-friendly promotions and point-of-sale advertising.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sanitary Protection industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sanitary Protection in Bulgaria market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.