Sales of sanitary protection are expected to increase only moderately over the forecast period, with demand set to remain fairly stagnant and value growth attributable mainly to rising prices and high inflation. The main factor to consider the is the maturity of demand in most categories, especially towels, while slow population growth is also set to continue playing a role.
Tampons is slated for the strongest performance of any sanitary protection category over the forecast period and this is set to be due mainly to spreading awareness of the advantages of using tampons among younger women. In particular, young urban professionals are increasingly interested in leading active lifestyles and as more of Bulgaria’s young women become interested in exercising, working out and playing sport on a more regular basis, it is inevitable that demand for tampons will increase as well.
Another emerging trend in Bulgarian society that has the potential to influence sales of sanitary protection during the forecast period is the increasing interest that many people have in minimising the ecological impact of their consumer choices. While many Bulgarian women consider disposable sanitary protection to be essential to managing their menstruation, the increasing interest in environmental protection is likely to encourage increasing numbers of women to eschew disposable sanitary protection in favour of reusable products.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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