Towels are expected to perform very strongly over the forecast period compared to other forms of sanitary protection, such as tampons. It is the most commonly used mode of sanitary protection and has a wider product line that is more visibly available in the marketplace.
Towels with wings are preferred over towels without wings as they offer protection from leakage. The innovation of slimmer pads with wings will continue to experience stronger growth as the products provide more comfort for consumers.
The increasing awareness of personal hygiene and care during menstruation through various awareness campaigns run in schools will contribute to sanitary protection usage during the forecast period. Industry players, for example Proctor & Gamble through its Always brand, and other groups organise menstrual health sessions in schools educating pupils about hygiene during menstruation as well as providing samples of products.
Hygienix sanitary towels, the brand marketed by Promed Cameroon, continues to noticeably increase its sales share in sanitary protection. The brand is becoming increasingly popular among the local population.
The uniform pricing and packaging strategy adopted by the different brands on the market is intensifying competition as consumers have the option of choosing from similar packaged products and uniformly priced brands. Brands like Always and Nana have almost the same look, except that they bear different names.
The closure of UNIPAL (the main distributor and importer of Always) slightly affected the brand’s position as a number of wholesalers and distributors could not get access to the brand’s products to sell or only had limited stocks. MAMO Cameroon started operations in 2017 and has successfully redistributed the Always brand within Douala.
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This industry report originates from Passport, our Tissue and Hygiene market research database.