Executive Summary

Apr 2019
PROSPECTS
Strong performance expected by towels

Towels are expected to perform very strongly over the forecast period compared to other forms of sanitary protection, such as tampons. It is the most commonly used mode of sanitary protection and has a wider product line that is more visibly available in the marketplace.

Towels with wings continue to be the most favoured format

Towels with wings are preferred over towels without wings as they offer protection from leakage. The innovation of slimmer pads with wings will continue to experience stronger growth as the products provide more comfort for consumers.

Increased awareness of personal hygiene among teenage girls to boost forecast period sales

The increasing awareness of personal hygiene and care during menstruation through various awareness campaigns run in schools will contribute to sanitary protection usage during the forecast period. Industry players, for example Proctor & Gamble through its Always brand, and other groups organise menstrual health sessions in schools educating pupils about hygiene during menstruation as well as providing samples of products.

COMPETITIVE LANDSCAPE
Promed Cameroon continues to gain share with its good promotional strategies

Hygienix sanitary towels, the brand marketed by Promed Cameroon, continues to noticeably increase its sales share in sanitary protection. The brand is becoming increasingly popular among the local population.

Uniform pricing and packaging strategy by brands intensifying competition

The uniform pricing and packaging strategy adopted by the different brands on the market is intensifying competition as consumers have the option of choosing from similar packaged products and uniformly priced brands. Brands like Always and Nana have almost the same look, except that they bear different names.

Always bounces back thanks to the MAMO Cameroon’s good redistribution strategies

The closure of UNIPAL (the main distributor and importer of Always) slightly affected the brand’s position as a number of wholesalers and distributors could not get access to the brand’s products to sell or only had limited stocks. MAMO Cameroon started operations in 2017 and has successfully redistributed the Always brand within Douala.

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Sanitary Protection in Cameroon

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in Cameroon?
  • What are the major brands in Cameroon?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Sanitary Protection in Cameroon - Category analysis

HEADLINES

PROSPECTS

Strong performance expected by towels
Towels with wings continue to be the most favoured format
Increased awareness of personal hygiene among teenage girls to boost forecast period sales

COMPETITIVE LANDSCAPE

Promed Cameroon continues to gain share with its good promotional strategies
Uniform pricing and packaging strategy by brands intensifying competition
Always bounces back thanks to the MAMO Cameroon’s good redistribution strategies

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues growing
Pricing, packaging and promotional strategies affect consumption and sales
Imported brands still lead but local companies are improving their visibility in the marketplace
Supermarkets becoming more popular, with internet retailing also gaining ground
Strong performance expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources