As Canadians gradually emerge from the pandemic’s impact, demand for sanitary protection products will soon regain pre-pandemic momentum, with population growth, income improvement and growing awareness of menstrual health being the key drivers. Thinner formats, including pantyliners and slim/thin/ultra-thin towels, will claim the strongest forecast CAGRs.
Efficacy combined with sustainability, which encompasses ethical sourcing, clean ingredients, recyclability, inclusivity and dignity, will continue to resonate well with Canadian consumers. Brands that have a natural and wellness positioning and are adept at confronting social issues with more proactivity will be better at connecting with younger consumers in particular and building long-term loyalty.
Although not the core shopping destination, as Canadians become more engaged in the digital world, social media and brand websites will remain key platforms where companies communicate promotions and initiatives, build communities and debunk taboos. Euromonitor International’s 2022 Voice of the Consumer Lifestyles Survey shows that 35% of Canadians, up from 22% in 2019, are buying beauty and personal care products, including sanitary protection goods, on computer or tablet.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sanitary Protection
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Sanitary Protection research and analysis database.
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