Executive Summary

Mar 2019
PROSPECTS
Chilean sanitary protection boasts a high presence of developed products

Sanitary protection in Chile stands out for the high penetration and significant development of its products compared to other countries in the region. Supermarkets and pharmacies are very important for brands.

Chilean sanitary protection has a high presence of towels with wings

In Chile, the format that occupies almost the totality of towels is with wings. Consumers are used to and prefer the more comfortable winged formats, which is why wingless formats are less likely to be found within modern channels.

Different consumption occasions gain greater relevance

Sanitary protection is expanding its offer to suit different consumption occasions. Product diversification is related to consumers’ different requirements, and the product lines design their packaging and communication to highlight the specific uses for which they are intended.

COMPETITIVE LANDSCAPE
Social networks are highly important to connect with introductory consumers

Social networks have become a strategic means by which to interact with younger consumers. The younger generations are more accustomed to the use of the internet, and social networks are a strategic channel that companies use to carry out more focused communication campaigns.

Towels sees total sales penetration in Chile

Growth opportunities for sales of towels are limited by the high level of penetration in Chile. All consumers have access to towels, and modern channels have been essential in enabling this broader reach.

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Sanitary Protection in Chile

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Chile market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in Chile?
  • What are the major brands in Chile?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Sanitary Protection in Chile - Category analysis

HEADLINES

PROSPECTS

Chilean sanitary protection boasts a high presence of developed products
Chilean sanitary protection has a high presence of towels with wings
Different consumption occasions gain greater relevance

COMPETITIVE LANDSCAPE

Social networks are highly important to connect with introductory consumers
Towels sees total sales penetration in Chile

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in Chile - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene achieves a good performance in 2018
The development of product formats is key to maintaining differentiation
CMPC Tissue SA continues to dominate tissue and hygiene in 2018
Supermarkets and hypermarkets maintain their relevance as the main distribution channels for tissue and hygiene
Stiff competition and demographic trends will maintain slight growth for tissue and hygiene

MARKET INDICATORS

Table 8 Birth Rates 2013-2018
Table 9 Infant Population 2013-2018
Table 10 Female Population by Age 2013-2018
Table 11 Total Population by Age 2013-2018
Table 12 Households 2013-2018
Table 13 Forecast Infant Population 2018-2023
Table 14 Forecast Female Population by Age 2018-2023
Table 15 Forecast Total Population by Age 2018-2023
Table 16 Forecast Households 2018-2023

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources