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Country Report

Sanitary Protection in

Sanitary Protection in China

19 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthy growth underpinned by growing hygiene awareness

Over the decade to 2017, China’s population of females aged between 12 and 54 kept declining. However, growing hygiene awareness led to the more frequent replacement of sanitary protection products, driving volume growth in the category.

Tampons enjoys the fastest growth

Tampons saw the most dynamic growth in sanitary protection in 2017, due to its small base and continuous consumer education. Only young women who have lived overseas and live in top-tier cities tended to purchase tampons over the review period.

Manufacturers introduce innovative products to attract consumers

With consumers’ increasing attention to safety and comfort in sanitary protection, manufacturers introduced 100% organic cotton products to attract consumers who feel uncomfortable with synthetic fibres. In October 2017, Whisper by Procter & Gamble (Guangzhou) launched pure cotton towels which contain no preservatives, softeners or fluorescent brighteners, to avoid skin irritation.

COMPETITIVE LANDSCAPE

Hengan Fujian Holding continues to lead

Japanese manufacturers outshine the competition

Two Japanese manufacturers, Kao Corp and Unicharm Corp, enjoyed the fastest value growth amongst the top six sanitary protection players in GBO terms in 2017. Chinese consumers tend to favour sanitary protection products made by Japanese manufacturers, due to their attractive designs and high quality.

Innovation from Shanghai Uni-Charm

Shanghai Uni-Charm also saw strong growth in value sales in 2017, thanks to its flagship brand Sofy. Sofy led trends in sanitary protection in China.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in China?
What are the major brands in China?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in China - Category analysis

HEADLINES

PROSPECTS

Healthy growth underpinned by growing hygiene awareness

Tampons enjoys the fastest growth

Manufacturers introduce innovative products to attract consumers

COMPETITIVE LANDSCAPE

Hengan Fujian Holding continues to lead

Japanese manufacturers outshine the competition

Innovation from Shanghai Uni-Charm

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 3 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 4 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Tissue and Hygiene in China - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records solid value growth

Consumer sophistication supports healthy growth in tissue and hygiene

Hengan Fujian Holding defends its leading position

Internet retailing and mother and baby specialist retailers continue to gain share

Consumers set to trade up to premium products for health and comfort

MARKET INDICATORS

Table 9 Birth Rates 2012-2017
Table 10 Infant Population 2012-2017
Table 11 Female Population by Age 2012-2017
Table 12 Total Population by Age 2012-2017
Table 13 Households 2012-2017
Table 14 Forecast Infant Population 2017-2022
Table 15 Forecast Female Population by Age 2017-2022
Table 16 Forecast Total Population by Age 2017-2022
Table 17 Forecast Households 2017-2022

MARKET DATA

Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sanitary Protection in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthy growth underpinned by growing hygiene awareness

Tampons enjoys the fastest growth

Manufacturers introduce innovative products to attract consumers

COMPETITIVE LANDSCAPE

Hengan Fujian Holding continues to lead

Japanese manufacturers outshine the competition

Innovation from Shanghai Uni-Charm

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sanitary Protection in China - Category analysis

HEADLINES

PROSPECTS

Healthy growth underpinned by growing hygiene awareness

Tampons enjoys the fastest growth

Manufacturers introduce innovative products to attract consumers

COMPETITIVE LANDSCAPE

Hengan Fujian Holding continues to lead

Japanese manufacturers outshine the competition

Innovation from Shanghai Uni-Charm

CATEGORY DATA

Tissue and Hygiene in China - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records solid value growth

Consumer sophistication supports healthy growth in tissue and hygiene

Hengan Fujian Holding defends its leading position

Internet retailing and mother and baby specialist retailers continue to gain share

Consumers set to trade up to premium products for health and comfort

MARKET INDICATORS

MARKET DATA

SOURCES

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