To fight discomfort and leakage during menstruation, brands are upgrading their sanitary protection products, meeting consumers’ demand for comfort and functionality. To offer better comfort to consumers, brands are expected to continue endeavouring to reduce the size and weight of products and improve their ventilation.
After the Sofy brand from Shanghai Uni-Charm first launched pants-format towels for night-time use, other sanitary protection brands followed suit, and pants-format towels became one of the top-selling products for most players in 2022. The proportion of retail value sales accounted for by pants-format towels has shown an increasing trend.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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