Sanitary protection is anticipated to see steady retail volume and value sales growth over the forecast period, with pantyliners seeing sluggish growth, as they are not considered necessary. Moving into 2023, inflationary pressures and the economic recession are expected to continue to place a downwards pressure on demand.
Specialised products are set to remain an important feature of innovation in sanitary protection during the forecast period. Manufacturers are launching different products that respond to a variety of consumer needs and preferences in pads and liners.
Although green sanitary protection products still constitute a niche, more women feel concerned about the environmental impact of the sanitary protection they use. Nosotras, in response to such concerns, introduced sanitary towels and tampons with organic cotton and reusable period underwear under the Intimawear line.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sanitary Protection
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Sanitary Protection research and analysis database.
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