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Country Report

Sanitary Protection in

Sanitary Protection in Costa Rica

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Leading manufacturers continue to benefit from strong brand recognition and consumer trust

In 2017, Costa Rican women continued to opt for well-known brands which offer both good quality and value for money. In such a context, major global manufacturers such as Essity and Kimberly-Clark continued to look for additional revenue opportunities through brand extensions so as to offer women additional levels of convenience and try and recruit new customers.

More brand manufacturers likely to invest in complementary personal hygiene products under their existing brands

As more affordable products, such as Wal-Mart’s Equate private label, are anticipated to attract low- and mid-income consumers, particularly in categories such as pantyliners, the main players are expected to respond by investing in the development of complementary products such as intimate care wipes to help maintain the interest of their regular customers. They will also continue to focus on better educating consumers and strengthening their awareness of these complementary products in an effort to encourage them to start using these products on a regular basis.

COMPETITIVE LANDSCAPE

International manufacturers lead both volume and value sales

As a result of the strong brand awareness developed over many years by leading global hygiene manufacturers such as Essity and Kimberly-Clark, local buyers’ preferences remained largely unchanged over 2016/2017. Their respective Saba and Kotex brands remained by far the most popular, together accounting for more than three-quarters of overall value sales.

Global players focus on innovation as a strategy to hamper the rising penetration of more basic and lower-priced products

Lower-priced products will continue to gain ground over the forecast period, partly driven by Wal-Mart’s ability to improve the perception of its Equate private label by giving it additional shelf space and supporting it with promotional activities. Other regional players, such as the value-focused Mexican manufacturer Mabe, are also anticipated to enter the category, benefiting from their capacity to offer more attractive prices to retailers based on high volume sales and widespread product availability via a large number of independent small grocers.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Costa Rica?
What are the major brands in Costa Rica?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Leading manufacturers continue to benefit from strong brand recognition and consumer trust

More brand manufacturers likely to invest in complementary personal hygiene products under their existing brands

COMPETITIVE LANDSCAPE

International manufacturers lead both volume and value sales

Global players focus on innovation as a strategy to hamper the rising penetration of more basic and lower-priced products

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Tissue and Hygiene in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Economy products continue to gain ground in retail tissue

Top-of-mind brands lose ground in retail tissue while consumers place greater importance on quality in retail hygiene

Major global players continue to lose ground in basic tissue categories while opting to focus on added-value hygiene products

Private label players address the rising popularity of basic toilet paper in traditional grocery outlets

Global manufacturers set to continue to invest in innovation and differentiation over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sanitary Protection in Costa Rica

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Executive Summary

New Report Guarantee

PROSPECTS

Leading manufacturers continue to benefit from strong brand recognition and consumer trust

More brand manufacturers likely to invest in complementary personal hygiene products under their existing brands

COMPETITIVE LANDSCAPE

International manufacturers lead both volume and value sales

Global players focus on innovation as a strategy to hamper the rising penetration of more basic and lower-priced products

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Leading manufacturers continue to benefit from strong brand recognition and consumer trust

More brand manufacturers likely to invest in complementary personal hygiene products under their existing brands

COMPETITIVE LANDSCAPE

International manufacturers lead both volume and value sales

Global players focus on innovation as a strategy to hamper the rising penetration of more basic and lower-priced products

CATEGORY DATA

Tissue and Hygiene in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Economy products continue to gain ground in retail tissue

Top-of-mind brands lose ground in retail tissue while consumers place greater importance on quality in retail hygiene

Major global players continue to lose ground in basic tissue categories while opting to focus on added-value hygiene products

Private label players address the rising popularity of basic toilet paper in traditional grocery outlets

Global manufacturers set to continue to invest in innovation and differentiation over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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