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Country Report

Sanitary Protection in

Sanitary Protection in Costa Rica

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Smaller packaging, night-time and sports-inspired products and other new designs focusing on flexibility, comfort and reliability spur dynamic growth in 2019

Over the review period, additional sanitary protection offerings were observed in pantyliners, tampons, and smaller packaging in towels. These latter items are growing in popularity as younger consumers in particular appreciate the discretion offered by individually packaged items that are ideal for students and those on the go.

Me Luna menstrual cups and washable, reusable towels from EcoFem start-up are NPDs that appeal to environmentally conscious consumers in 2019

One of two particularly interesting market developments over the review period occurred in 2019, when the Ministry of Health approved the sanitary license granted to the Me Luna menstrual cup. The Me Luna menstrual cup was the first of its kind in this category to be officially registered with the competent Costa Rican health authorities, and the new status allowed Me Luna to commercialise the product in the country.

Essity and Kimberly-Clark maintain their leads on the strength of flagship brands, but private label makes gains with consumers looking for affordable options in 2019

Essity and Kimberly-Clark maintained their strong leads in sanitary protection in 2019 on the strength of their flagship brands Saba and Kotex. Late in the review period Essity’s top-selling Saba line launched a new product, Saba panties buenas noches (Good Night panties).

2020 AND BEYOND

COVID-19 impact

Sanitary protection is expected to grow by just 1% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19, which is similar to the 1% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within sanitary protection

All sanitary protection categories have seen higher growth during the pandemic compared to what was posted in the previous year, but at separate growth rates similar to what they were seeing before the pandemic began. Consumers continue to be attracted to product innovations within the formats they have always preferred as well as to showing growing interest in pantyliners, which cannot be attributed to COVID-19.

Recovery and opportunities

Through 2020 and beyond, sanitary protection products of every type are set to see higher growth year on year, resulting in higher value CAGRs for every category than what they registered over the review period. Much of the projected value growth can be attributed to higher demand for higher priced product innovations, not only those that improve absorption and comfort levels but also for those that appeal to environmentally conscious Costa Rican consumers, such as the recently approved Me Luna menstrual cups and EcoFem’s washable, reusable towels.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Costa Rica?
What are the major brands in Costa Rica?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Costa Rica - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Smaller packaging, night-time and sports-inspired products and other new designs focusing on flexibility, comfort and reliability spur dynamic growth in 2019

Me Luna menstrual cups and washable, reusable towels from EcoFem start-up are NPDs that appeal to environmentally conscious consumers in 2019

Essity and Kimberly-Clark maintain their leads on the strength of flagship brands, but private label makes gains with consumers looking for affordable options in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Tissue and Hygiene in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Interest in and offer of eco-friendly products is a notable trend in 2019

Major global players such as Kimberly-Clark, Essity and others continue to dominate tissue and hygiene, but private label and emerging brands gain traction in 2019

Tissue and hygiene is expected to see higher value growth over the forecast period despite the significantly negative impact of COVID-19 on away-from-home tissue

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sanitary Protection in Costa Rica

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Executive Summary

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PRE-COVID-19 PERFORMANCE

Smaller packaging, night-time and sports-inspired products and other new designs focusing on flexibility, comfort and reliability spur dynamic growth in 2019

Me Luna menstrual cups and washable, reusable towels from EcoFem start-up are NPDs that appeal to environmentally conscious consumers in 2019

Essity and Kimberly-Clark maintain their leads on the strength of flagship brands, but private label makes gains with consumers looking for affordable options in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Costa Rica - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Smaller packaging, night-time and sports-inspired products and other new designs focusing on flexibility, comfort and reliability spur dynamic growth in 2019

Me Luna menstrual cups and washable, reusable towels from EcoFem start-up are NPDs that appeal to environmentally conscious consumers in 2019

Essity and Kimberly-Clark maintain their leads on the strength of flagship brands, but private label makes gains with consumers looking for affordable options in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Interest in and offer of eco-friendly products is a notable trend in 2019

Major global players such as Kimberly-Clark, Essity and others continue to dominate tissue and hygiene, but private label and emerging brands gain traction in 2019

Tissue and hygiene is expected to see higher value growth over the forecast period despite the significantly negative impact of COVID-19 on away-from-home tissue

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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