As local women of all ages continue to pay attention to improving their intimate hygiene practices to feel more confident and protected, the offer of more specialised sanitary protection products continues to gain momentum across a larger base of middle- and high-income consumers. In this context, there continues to be dynamic growth in different types of tampons, and sports-related and night-time products.
As a broader base of younger middle and high-income consumers become more informed and concerned about their intimate hygiene practices, new added alternatives will continue to emerge over the forecast period, using natural additives, such as essential oils and probiotics, capable of supporting a healthier microorganism environment.
Sanitary protection is seeing an increased presence of more affordable value options, such as Walmart’s private label brand, which are targeting more mature women who are interested in additional savings and an acceptable performance. The leading players are responding with more aggressive value pack products and point-of-sale campaigns in modern grocery retailers to maintain sales and support brand awareness.
Benefiting from strong brand recognition and marketing expertise, the major global players Essity Centroamérica SA (Saba) and Kimberly Clark Costa Rica SA (Kotex) remained ahead in value sales in 2018. They have a strong presence in most modern and traditional grocery retailers, as well as in chemists/pharmacies,.
In spite of the strong position held by leading brands such as Saba and Kotex, Walmart’s private label brand Equate continues to gain momentum with its sanitary protection offerings. It has increased its product range, and benefits from its privileged shelf space and capacity to provide more competitive unit prices than other branded alternatives.
As a broader base of local women have access to higher levels of disposable income, it is anticipated that new added-value products, such as tampons, ultra-absorbent slim towels and natural enhanced alternatives will gain sales amongst a rising base of middle- and high-income women. The availability of more natural and less invasive alternatives that offer multiple functional and high-performance claims is anticipated to encourage a broader base of younger millennial consumers to shift towards such options over the forecast period.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Costa Rica with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sanitary Protection industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sanitary Protection in Costa Rica market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.