Sanitary protection will register a fall in constant value sales over the forecast period. Demand for sanitary protection will be maintained due to the essential nature of these items and the reduction in VAT on these products since April 2022.
Eco-friendly product lines within sanitary protection are expected to gain importance over the forecast period. As a result, product development is likely to focus on environmentally-friendly enhancements, responding to the heightened consumer interest in sustainability.
Sanitary protection faces several obstacles to growth in the forthcoming years. High inflation and rapidly rising energy prices could force more consumers to economise and to shift to lower-priced options and private labels, which would undermine value growth.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sanitary Protection
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Sanitary Protection research and analysis database.
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