Executive Summary

Mar 2019
PROSPECTS
Sanitary protection continues to grow

Sanitary protection saw growth over the review period, driven by growing consumer demand among younger, more informed women. As more educated women are entering the workforce and engaging in more activities outside of the home, demand for sanitary protection has increased, as women seek comfort and convenience, with discretion.

Innovation continues to fuel retail sales

Over the review period, manufacturers and distributors successfully introduced new products to appeal to millennials and younger consumers. Some of the new offerings feature a sport design or some type of flexible contour for additional comfort for physically active women.

New packaging and greater segmentation

The Nosotras brand introduced a new packaging design for its products, along with new applicator tampons and a new deodorised sanitary napkin. Nosotras also relaunched its Nosotras Lacti nursing pads in the market.

COMPETITIVE LANDSCAPE
Familia Sancela leads sanitary protection in 2018

Familia Sancela del Pacífico Ltda led the category in 2018, driven by strong sales growth of its top-selling brand, Nosotras. Consumers have come to recognise and trust the name for sanitary napkins and other items.

Kimberly-Clark placed second

Kimberly-Clark’s Kotex brand still holds a solid second place in the category, but is far behind Grupo Familia. Kotex has been innovating regularly, with new products appealing to younger and physically active women.

Private label begins to appear in modern grocers

Sanitary protection brands in the country are considered standard, simply due to the lack of consumer demand for premium brands. Over the review period, private label began to emerge in the category in selected supermarkets and hypermarkets.

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Sanitary Protection in Dominican Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Sanitary Protection in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Sanitary protection continues to grow
Innovation continues to fuel retail sales
New packaging and greater segmentation

COMPETITIVE LANDSCAPE

Familia Sancela leads sanitary protection in 2018
Kimberly-Clark placed second
Private label begins to appear in modern grocers

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene sales see steady growth
New consumer trends underway
Competitive retail environment in tissue and hygiene remains largely unchanged
No major changes in distribution channels observed in tissue and hygiene
Tissue and hygiene projected to see steady growth over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources