The female population is steadily growing in Egypt, and their ongoing engagement with the workforce and other outdoor activities is set to boost sales and demand of sanitary protection products. Therefore, the rising number of women aged between 15 and 45 years old, ongoing urbanisation and the demands of urban living are all expected to contribute to growth.
Lack of consumer awareness and cultural barriers are gradually fading in Egypt, indicating a promising future market potential for tampons. Raising awareness through social media interactions and influencers is projected to show positive outcomes for Tampons.
As a result of increased prices, consumers' reliance on e-commerce for purchasing sanitary protection products increased in 2022, and this is set to continue over the forecast period. Rising price sensitivity will see consumers seeking better offerings and promotional bundles, securing good online prices.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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