Domestic-origin products are expected to continue to appeal greatly to local consumers and remain a very strong trend in the forecast period. This trend is predicted to help domestic brands/products win some sales from their international rivals.
Sanitary protection faces increasing competition due to the development of products. For example, Lune Group’s domestic Lunette brand’s selection has been extended with Lunette Global Period Panties.
The products in the Vuokkoset Bio range are the world’s first menstruation products to bear the EU Ecolabel. Vuokkoset’s products have been awarded the Nordic Swan Ecolabel in recognition of environmental responsibility.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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