The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJun 2020
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Although numerous women in the country continued to use economy and mid-priced options, including standard towels, many females were shifting towards more premium products with qualities such as breathability, absorbency, odour neutralisation and dermatological-testing. Therefore, standard towels are expected to continue to witness demand in the future, and many women will continue to look for cost-efficient options.
Despite the impact of COVID-19, tampons remains the fastest growing area while slim/thin/ultra-thin towels without wings remains the fastest declining area. This result aligns with the finding of 2019, with consumers continuing to have a preference for comfort, convenience and quality, with the economic impacts of COVID-19 yet to significantly disrupt sales of sanitary protection in Georgia.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Georgia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sanitary Protection industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sanitary Protection in Georgia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.