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Country Report

Sanitary Protection in

Sanitary Protection in Georgia

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

In 2019, slim/thin/ultra-thin towels with wings benefit from the demand for comfort and convenience, whereas slim/thin/ultra-thin towels without wings suffer

Economy products remain popular, however added value and quality boost value sales figures in 2019

Although numerous women in the country continued to use economy and mid-priced options, including standard towels, many females were shifting towards more premium products with qualities such as breathability, absorbency, odour neutralisation and dermatological-testing. Therefore, standard towels are expected to continue to witness demand in the future, and many women will continue to look for cost-efficient options.

Procter & Gamble retains its strong lead, whereas Ria struggles with intense competition, lack of advertising and low availability in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Despite the impact of COVID-19, tampons remains the fastest growing area while slim/thin/ultra-thin towels without wings remains the fastest declining area. This result aligns with the finding of 2019, with consumers continuing to have a preference for comfort, convenience and quality, with the economic impacts of COVID-19 yet to significantly disrupt sales of sanitary protection in Georgia.

Recovery and opportunities

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Georgia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Georgia?
What are the major brands in Georgia?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Georgia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

In 2019, slim/thin/ultra-thin towels with wings benefit from the demand for comfort and convenience, whereas slim/thin/ultra-thin towels without wings suffer

Economy products remain popular, however added value and quality boost value sales figures in 2019

Procter & Gamble retains its strong lead, whereas Ria struggles with intense competition, lack of advertising and low availability in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Tissue and Hygiene in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

In 2019, the positive economic situation, higher unit prices, demand for convenience, and the development of modern retailing boosts sales and growth

International players dominate in 2019, with Procter & Gamble retaining its top spot through offering a variety of well-established products

The forecast period is positive for retail tissue and hygiene, whereas away-from-home tissue will experience a gradual recovery from the impact of COVID-19

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sanitary Protection in Georgia

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

In 2019, slim/thin/ultra-thin towels with wings benefit from the demand for comfort and convenience, whereas slim/thin/ultra-thin towels without wings suffer

Economy products remain popular, however added value and quality boost value sales figures in 2019

Procter & Gamble retains its strong lead, whereas Ria struggles with intense competition, lack of advertising and low availability in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Sanitary Protection in Georgia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

In 2019, slim/thin/ultra-thin towels with wings benefit from the demand for comfort and convenience, whereas slim/thin/ultra-thin towels without wings suffer

Economy products remain popular, however added value and quality boost value sales figures in 2019

Procter & Gamble retains its strong lead, whereas Ria struggles with intense competition, lack of advertising and low availability in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

In 2019, the positive economic situation, higher unit prices, demand for convenience, and the development of modern retailing boosts sales and growth

International players dominate in 2019, with Procter & Gamble retaining its top spot through offering a variety of well-established products

The forecast period is positive for retail tissue and hygiene, whereas away-from-home tissue will experience a gradual recovery from the impact of COVID-19

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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