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Country Report

Sanitary Protection in

Sanitary Protection in Georgia

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Global pandemic results in major drop in consumer purchasing power

The COVID-19 pandemic had a major impact on the Georgian economy. A significant drop in the local currency against the USD and euro resulted in shrinking disposable incomes.

Manufacturers respond to rising demand for comfort and convenience

Slim/thin/ultra-thin towels with wings are increasingly popular among consumers. Wide availability, strong advertising and convenience were all factors behind the popularity of the product, with convenience, comfort, and added value becoming increasingly important to women in Georgia when choosing sanitary protection products.

Procter & Gamble leverages extensive product offer to remain in pole position

As convenience, comfort and discretion became more important for women when choosing their sanitary protection products, competitors that responded to these needs have performed well. Procter & Gamble remains the leading player, with its popular and well-known Always brand, supported by strong advertising and its well-established customer base.

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Samples

Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Georgia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Georgia?
What are the major brands in Georgia?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Global pandemic results in major drop in consumer purchasing power

Manufacturers respond to rising demand for comfort and convenience

Procter & Gamble leverages extensive product offer to remain in pole position

RECOVERY AND OPPORTUNITIES

Essential nature of sanitary protection supports sales

Consumer price sensitivity driving demand for economy products

Rising demand for higher quality and convenience

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Tissue and Hygiene in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sanitary Protection in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Global pandemic results in major drop in consumer purchasing power

Manufacturers respond to rising demand for comfort and convenience

Procter & Gamble leverages extensive product offer to remain in pole position

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Sanitary Protection in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Global pandemic results in major drop in consumer purchasing power

Manufacturers respond to rising demand for comfort and convenience

Procter & Gamble leverages extensive product offer to remain in pole position

RECOVERY AND OPPORTUNITIES

Essential nature of sanitary protection supports sales

Consumer price sensitivity driving demand for economy products

Rising demand for higher quality and convenience

CATEGORY DATA

Tissue and Hygiene in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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