Sanitary protection will register healthy constant value growth over the forecast period. Tampons will register the higher growth, though from a significantly lower base, as consumers appreciate their convenience.
If inflation continues to rise at pace, consumers are expected to be price sensitive. The bigger global players will react by offering frequent promotions to ensure they hang on to their value share.
While price will continue to be the main driver of value sales over the forecast period, consumers will also increasingly be more environmentally conscious. As a result, products such as menstrual cups, which are reusable, could potentially have an opening, though education would be needed about their use.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!