In India, standard towels represents the majority of sanitary protection value sales. Pantyliners and tampons are not quite as popular in the country owing to low awareness and consumers’ preference to use these products only during menstruation.
The per capita consumption of sanitary protection in India remains lower compared with developed countries and some developing countries as well. This is attributed to the low usage rate of sanitary protection in India.
Chemists/pharmacies, within health and beauty specialist retailers, is a major channel for sales of sanitary products in India. Over the years, thanks to manufacturers increasingly stocking these products in traditional grocery retailers and owing to the widespread reach of traditional grocery retailers, standard towels, which are pharma category products, are being bought by women in this channel as well.
Procter & Gamble Hygiene and Health Care Ltd’s continues to be the sales leader for sanitary protection in India, thanks to its Always/Whisper brand. The company has launched several initiatives to meet consumer needs across both high-income and mid-income bases.
Hindustan Unilever Ltd (HUL), has sold its 50% stake in its joint venture with Kimberly-Clark Corp. HUL had formally announced its intention to exit the joint venture in 2016.
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This industry report originates from Passport, our Tissue and Hygiene market research database.