Executive Summary

Mar 2019
PROSPECTS
Standard towels continues to be the most popular category

In India, standard towels represents the majority of sanitary protection value sales. Pantyliners and tampons are not quite as popular in the country owing to low awareness and consumers’ preference to use these products only during menstruation.

Below-the-line promotions to increase the uptake of disposable sanitary protection

The per capita consumption of sanitary protection in India remains lower compared with developed countries and some developing countries as well. This is attributed to the low usage rate of sanitary protection in India.

Health and beauty specialist retailers and modern grocery retailers remain the leading distribution channels

Chemists/pharmacies, within health and beauty specialist retailers, is a major channel for sales of sanitary products in India. Over the years, thanks to manufacturers increasingly stocking these products in traditional grocery retailers and owing to the widespread reach of traditional grocery retailers, standard towels, which are pharma category products, are being bought by women in this channel as well.

COMPETITIVE LANDSCAPE
Procter & Gamble Hygiene and Health Care Ltd launches strategic initiatives to meet consumers’ needs

Procter & Gamble Hygiene and Health Care Ltd’s continues to be the sales leader for sanitary protection in India, thanks to its Always/Whisper brand. The company has launched several initiatives to meet consumer needs across both high-income and mid-income bases.

Hindustan Unilever Ltd sells its entire 50% stake in joint venture with Kimberly-Clark Lever Pvt Ltd

Hindustan Unilever Ltd (HUL), has sold its 50% stake in its joint venture with Kimberly-Clark Corp. HUL had formally announced its intention to exit the joint venture in 2016.

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Sanitary Protection in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in India market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in India?
  • What are the major brands in India?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Sanitary Protection in India - Category analysis

HEADLINES

PROSPECTS

Standard towels continues to be the most popular category
Below-the-line promotions to increase the uptake of disposable sanitary protection
Health and beauty specialist retailers and modern grocery retailers remain the leading distribution channels

COMPETITIVE LANDSCAPE

Procter & Gamble Hygiene and Health Care Ltd launches strategic initiatives to meet consumers’ needs
Hindustan Unilever Ltd sells its entire 50% stake in joint venture with Kimberly-Clark Lever Pvt Ltd

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 4 Retail Sales of Towels by Type of Use: % Value 2013-2018
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in India - Industry Overview

EXECUTIVE SUMMARY

Retail hygiene drives growth of tissue and hygiene sales
Goods and Services Tax (GST) elicits mixed responses from industry
International companies dominate sales
Consumers are increasingly attracted by the convenience and wide product offerings provided by internet retailing
Rising awareness and routine adoption to drive future growth of tissue and hygiene

MARKET INDICATORS

Table 9 Birth Rates 2013-2018
Table 10 Infant Population 2013-2018
Table 11 Female Population by Age 2013-2018
Table 12 Total Population by Age 2013-2018
Table 13 Households 2013-2018
Table 14 Forecast Infant Population 2018-2023
Table 15 Forecast Female Population by Age 2018-2023
Table 16 Forecast Total Population by Age 2018-2023
Table 17 Forecast Households 2018-2023

MARKET DATA

Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources