Menstrual care in Indonesia will rise robustly throughout the forecast period, seeing strong sales in both volume and current value terms. Growth will be driven by improving education levels and disposable incomes for women, especially in the country’s urban areas.
Pantyliners and slim/thin/ultra-thin towels have seen a significant uptick in demand in Indonesia, driven by the products’ discreteness and convenience and the realisation that they offer the same level of protection as standard towels. They appeal especially to millennials and Gen Z consumers who value comfort and minimalism in their menstrual care choices, and to highly active consumers.
Players in menstrual care will maintain a focus on modern distribution channels throughout the forecast period, benefitting from the wide reach, accessibility and convenience of e-commerce, supermarkets and convenience stores in particular, with e-commerce gaining ground in the category at a rapid rate. However, the potential of rural markets is becoming increasingly apparent, and development in the country’s rural areas offers substantial growth opportunities as access to menstrual care products is still relatively limited, compared to urban areas.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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