The outlook for sanitary protection over the forecast period is broadly favourable, with total volume sales likely to increase at a moderately faster rate than they did over 2017-2022, and the majority of categories projected to perform positively in this regard. Overall expansion will continue to be underpinned by growth in the female population aged 12-54, while the long-term trends towards rising health-consciousness and busier lifestyles in Ireland should also help to drive demand.
Slim/thin/ultra-thin towels with wings looks set to be the most dynamic performer in volume growth terms over the forecast period. Increasingly busy and more physically active lifestyles in Ireland will continue to strengthen appreciation for the convenience and comfort of such products, particularly among teenagers and women in their 20s.
Despite the dramatic spike in inflation, many sanitary protection producers sought to limit the extent of cost increases passed on to Irish consumers in 2022. This strategy will become less viable in the short term, as while inflation has recently started to come down slightly, it looks set to remain elevated for some time.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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