The term “femtech” gradually emerged over the review period in Japan. There are many aspects to this, but one of the major products to be released by a major player inspired by femtech was Absorbing Sanitary Shorts by Uniqlo in August 2021.
It is still extremely difficult for women in Japan to request time off from work or school when they are experiencing discomfort relating to menstruation, because managerial positions in companies and educational establishments are usually occupied by men with scarce knowledge and poor understanding of issues such as menstruation and premenstrual syndrome. For example, according to a survey by Teikoku Data Bank in 2022, the average percentage of women as managers was only 9.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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