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Country Report

Sanitary Protection in

Sanitary Protection in Kazakhstan

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Demographic trends and changing role of women support growth in 2019

Demographic trends are supporting sales of sanitary protection in Kazakhstan. In 2019, category demand was strengthened amongst a growing population of women aged 12-54, and further growth is expected over the forecast period.

Rising demand for convenient and comfortable products

Whilst the country’s economy registered stable growth during the review period, the purchasing power of the majority of consumers remained rather low in 2019. Still, the current purchasing power allows consumers to opt for more convenient and comfortable products, such as ultra-thin towels and pantyliners, which meet the demand of active and modern female consumers in Kazakhstan.

Sanitary protection led by multinational brands in 2019

Well-known international brands, such as Always Ultra, Naturella and Kotex, continued to lead sanitary protection in 2019. These brands have had a long-standing presence in the country, are supported by strong marketing campaigns, benefit from high levels of brand recognition and the conservative shopping behaviours of Kazakhstanis.

2020 AND BEYOND

COVID-19 impact

Sales of sanitary protection are now expected to grow by 3% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19, which is the same as the forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within sanitary protection

All areas of sanitary protection are expected to see current value growth in 2020, with COVID-19 having little impact on sales. This is due to a growing population of women aged 12-54, more women in the workplace and a rising demand for both convenient and comfortable products.

Recovery and opportunities

Sanitary protection in Kazakhstan is set to record further growth over the forecast period and COVID-19 is unlikely to have an impact on its performance as a whole. Manufacturers of sanitary protection may offer new product developments with added-value benefits, including natural product positioning, in order to convince Kazakhstani females to purchase high-end brands and bolster current value sales.

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Samples

Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Kazakhstan?
What are the major brands in Kazakhstan?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Kazakhstan - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Demographic trends and changing role of women support growth in 2019

Rising demand for convenient and comfortable products

Sanitary protection led by multinational brands in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Tissue and Hygiene in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Affordability and accessibility remain key criteria in 2019

Intense competition between companies

Future growth with improved economic conditions and living standards

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sanitary Protection in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Demographic trends and changing role of women support growth in 2019

Rising demand for convenient and comfortable products

Sanitary protection led by multinational brands in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Sanitary Protection in Kazakhstan - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Demographic trends and changing role of women support growth in 2019

Rising demand for convenient and comfortable products

Sanitary protection led by multinational brands in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Affordability and accessibility remain key criteria in 2019

Intense competition between companies

Future growth with improved economic conditions and living standards

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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