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Country Report

Sanitary Protection in

Sanitary Protection in Kazakhstan

16 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising living standards bolster the performance of sanitary protection

Improvements in living standards arising from favourable economic conditions underpinned the positive development of sanitary protection in Kazakhstan in 2017, with real GDP growth of 3% supporting growth in consumer purchasing power. The category also benefited as general hygiene standards among the population continued to improve in line with rising urbanisation.

Demand for tampons remains weak

The penetration of tampons remained weak in Kazakhstan in 2017. This was mainly because the country has a large Muslim population, and many unmarried women, particularly young women in rural areas, do not use tampons for religious reasons.

Trend towards smaller packaging formats gains momentum

In line with the trend towards busier, on-the-go lifestyles among Kazakh women, smaller packaging formats that conveniently fit into handbags or pockets continued to gain popularity in sanitary protection in 2017. Carefree, o b and Kotex are among the brands that offer such compact pack sizes.

COMPETITIVE LANDSCAPE

Companies focus on expanding established brand ranges

While sanitary protection did not witness any major new brand launches in 2017, companies continued to work on improving their established brands. For instance, Johnson & Johnson Inc introduced Carefree Large Free pantyliners, which are wider and longer, and Carefree Super Thin pantyliners, which are more flexible but designed to remain securely in place.

International brands continue to dominate

Imported brands such as Always, Naturella, Kotex, Bella and Discreet continued to dominate sanitary protection in Kazakhstan in 2017. This reflected the fact that international companies have greater experience in manufacturing such products, as well as larger budgets for marketing, distribution and innovation.

Price-based promotions remain a popular competitive tool

Due to stiff competition within this category and the fact that most Kazakh consumers have relatively low disposable incomes, sanitary protection products are frequently the subject of price promotions and special offers in retail outlets. Some brands are occasionally offered at discounted prices, while others are promoted via buy-one-get-one-free deals or the offering of larger and more economical pack sizes.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Kazakhstan?
What are the major brands in Kazakhstan?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Rising living standards bolster the performance of sanitary protection

Demand for tampons remains weak

Trend towards smaller packaging formats gains momentum

COMPETITIVE LANDSCAPE

Companies focus on expanding established brand ranges

International brands continue to dominate

Price-based promotions remain a popular competitive tool

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Tissue and Hygiene in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions support positive performance of tissue and hygiene

Consumers continue to prefer economy and mid-priced products

Competition between international and domestic manufacturers remains intense

Modern channels gain ground at the expense of traditional grocery retailers

Outlook for tissue and hygiene in Kazakhstan remains positive

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sanitary Protection in Kazakhstan

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Executive Summary

New Report Guarantee

PROSPECTS

Rising living standards bolster the performance of sanitary protection

Demand for tampons remains weak

Trend towards smaller packaging formats gains momentum

COMPETITIVE LANDSCAPE

Companies focus on expanding established brand ranges

International brands continue to dominate

Price-based promotions remain a popular competitive tool

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Rising living standards bolster the performance of sanitary protection

Demand for tampons remains weak

Trend towards smaller packaging formats gains momentum

COMPETITIVE LANDSCAPE

Companies focus on expanding established brand ranges

International brands continue to dominate

Price-based promotions remain a popular competitive tool

CATEGORY DATA

Tissue and Hygiene in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions support positive performance of tissue and hygiene

Consumers continue to prefer economy and mid-priced products

Competition between international and domestic manufacturers remains intense

Modern channels gain ground at the expense of traditional grocery retailers

Outlook for tissue and hygiene in Kazakhstan remains positive

MARKET INDICATORS

MARKET DATA

SOURCES

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