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Country Report

Sanitary Protection in

Sanitary Protection in Morocco

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sanitary protection continues to grow in 2020 with marginal impact from pandemic

Demand for sanitary protection continued to increase in Morocco in 2020 with healthy sales through hypermarkets and traditional grocery retailers as a result of adequate access to these essential products. However, both volume and value growth rates slowed in comparison to 2019, with the category impacted by an unstable local economy and rising unemployment levels due to the pandemic and subsequent lockdown.

Pantyliners continues to record strongest growth rates due to its discreet nature and demand for comfort

While remaining a much smaller category compared to towels in 2020, demand for comfort and convenience has continued to drive the strong volume growth rates of pantyliners in Morocco. Leading pantyliners player Johnson & Johnson has helped support the product’s increasing popularity and in early 2020, it changed the graphic design and packaging of its high-profile brand Carefree.

Procter & Gamble retains overall dominance while Novatis remains notable domestic producer

Procter & Gamble retained its dominance of sanitary protection in 2020. Consumers are highly aware of its Always/Whisper brand throughout the country due to strong advertising support and promotional activities across different channels, with the player succeeding in building and maintaining strong and durable bonds with local consumers.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Morocco?
What are the major brands in Morocco?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sanitary protection continues to grow in 2020 with marginal impact from pandemic

Pantyliners continues to record strongest growth rates due to its discreet nature and demand for comfort

Procter & Gamble retains overall dominance while Novatis remains notable domestic producer

RECOVERY AND OPPORTUNITIES

Improved demand from 2021 with category still offering further potential for expansion due to low uptake of disposable sanitary protection in Morocco

Investment in sustainable materials likely to attract environmentally-aware niche of affluent consumers

Further scope for domestic players to enter

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 3 Retail Sales of Tampons by Application Format: % Value 2015-2020
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 8 Birth Rates 2015-2020
Table 9 Infant Population 2015-2020
Table 10 Female Population by Age 2015-2020
Table 11 Total Population by Age 2015-2020
Table 12 Households 2015-2020
Table 13 Forecast Infant Population 2020-2025
Table 14 Forecast Female Population by Age 2020-2025
Table 15 Forecast Total Population by Age 2020-2025
Table 16 Forecast Households 2020-2025

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sanitary Protection in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sanitary protection continues to grow in 2020 with marginal impact from pandemic

Pantyliners continues to record strongest growth rates due to its discreet nature and demand for comfort

Procter & Gamble retains overall dominance while Novatis remains notable domestic producer

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sanitary protection continues to grow in 2020 with marginal impact from pandemic

Pantyliners continues to record strongest growth rates due to its discreet nature and demand for comfort

Procter & Gamble retains overall dominance while Novatis remains notable domestic producer

RECOVERY AND OPPORTUNITIES

Improved demand from 2021 with category still offering further potential for expansion due to low uptake of disposable sanitary protection in Morocco

Investment in sustainable materials likely to attract environmentally-aware niche of affluent consumers

Further scope for domestic players to enter

CATEGORY DATA

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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