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Country Report

Sanitary Protection in

Sanitary Protection in Morocco

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

A stable and positive performance as the category continues to develop in 2019

Sanitary protection sustained healthy positive sales growth in Morocco during 2019. Towels remained by far the most popular sanitary protection category and this is mainly because these products are the most mainstream sanitary protection items, being more widely accepted culturally in comparison with tampons and pantyliners.

The innovation of the leading brands focuses on health and wellness and ecology

As innovation has become more important in sanitary protection, leading brands such as Nana and Carefree have launched innovative new products which mainly target the growing numbers of consumers that are looking for healthy and safe products. The most common way that products are positioned as being healthy is the use of ingredients such as chamomile oil and 100% organic tissue and cotton.

Procter & Gamble remains in the lead as private label generates strong growth

At the end of the review period, Procter & Gamble remained the dominant player in sanitary protection in Morocco. The company’s leading brand Always has been present in Morocco for a very long time and it has succeeded in building and maintaining strong and durable bonds with local consumers.

2020 AND BEYOND

COVID-19 impact

Sales of sanitary protection are now expected to grow by 7% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This is in line with the 7% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within sanitary protection

It is unlikely that any specific categories of sanitary protection will have been disproportionately affected by the COVID-19. However, should a deep and lasting economic recession befall Morocco as a result of COVID-19, higher-priced products, international brands and emerging categories such as pantyliners and tampons are more likely to affected.

Recovery and opportunities

Sales of sanitary production can be expected to have returned to normal by the end of 2020 and it is unlikely that any lasting effect on sales will be seen over the longer term, the potential for COVID-19 to cause economic recession to hit Morocco during 2021 notwithstanding.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Morocco?
What are the major brands in Morocco?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Morocco - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

A stable and positive performance as the category continues to develop in 2019

The innovation of the leading brands focuses on health and wellness and ecology

Procter & Gamble remains in the lead as private label generates strong growth

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 3 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Sales remain strong as demand shifts towards higher quality value-added products

Strong local players compete on an even footing with major multinationals

The strong performances being recorded across the industry likely to continue

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 8 Birth Rates 2014-2019
Table 9 Infant Population 2014-2019
Table 10 Female Population by Age 2014-2019
Table 11 Total Population by Age 2014-2019
Table 12 Households 2014-2019
Table 13 Forecast Infant Population 2019-2024
Table 14 Forecast Female Population by Age 2019-2024
Table 15 Forecast Total Population by Age 2019-2024
Table 16 Forecast Households 2019-2024

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sanitary Protection in Morocco

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

A stable and positive performance as the category continues to develop in 2019

The innovation of the leading brands focuses on health and wellness and ecology

Procter & Gamble remains in the lead as private label generates strong growth

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Morocco - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

A stable and positive performance as the category continues to develop in 2019

The innovation of the leading brands focuses on health and wellness and ecology

Procter & Gamble remains in the lead as private label generates strong growth

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Sales remain strong as demand shifts towards higher quality value-added products

Strong local players compete on an even footing with major multinationals

The strong performances being recorded across the industry likely to continue

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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