Over the forecast period sanitary protection in Norway is predicted to see volume sales growth remain negative until 2025-206, when it will turn only marginally positive. Pantyliners will be the only category member to post a positive CAGR in volume terms, while standard towels without wings is anticipated to turn in the worst performance.
Over the forecast period, many local consumers in Norway may face further strain on financial wellbeing due to cost-of-living pressures. This scenario is expected to test brand loyalty, as households may trade down to lower priced brands and private label and shift to budget-positioned sales channels such as discounters and variety stores.
Tampons is set to see falling volume sales due to growing competition from menstrual cups. Menstrual cups are becoming more widely-distributed and accessible and hold appeal through cost savings and alignment with rising sustainability concerns, making them a popular alternative to traditional tampons.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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