Further strong retail volume and value (constant 2022 prices) growth is expected for sanitary protection through the forecast period. The demand for sanitary protection in Pakistan is predicted to continue to be boosted by rising awareness and increasing hygiene consciousness amongst young consumers.
Key forecast period trends are predicted to include the availability of more customised and personalised options. Companies are expected to focus on widening their product ranges by launching different sizes, absorbency levels and designs to cater to individual preferences and needs.
Local companies are likely to become more visible in sanitary protection over the forecast period as they try to tap into the growth potential in the category. There are several companies that already exist and are likely to develop and grow, especially within niche areas like organic sanitary protection.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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