The rate of inflation is likely to remain high in 2023 triggering further increases in unit price. It is anticipated that some consumers will be looking for less expensive alternatives, likely amongst private label ranges, to meet their needs and secure larger savings.
E-commerce is expected to continue to gain in popularity during the forecast period, especially amongst younger consumers who do not see too many benefits in shopping in physical stores and feel completely comfortable with online searches and transactions. Online retailers often offer more competitive prices, which is attractive to younger consumers in particular, and especially so in the context of the rising cost of living at the beginning of the forecast period.
Products that are not perceived to be convenient are likely to be replaced by improved alternatives during the forecast period. For example, standard towels may see further strong decline, which will only be countered to a small extent by purchases for use instead of adult incontinence products.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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