With the COVID-19 crisis having bolstered the existing and wide ranging health and wellness trend, Romanian consumers will become increasingly demanding during the forecast period. The preoccupation with health and wellbeing will affect sanitary protection sales.
As well as consumers’ preoccupation with health and wellness, the ongoing rise in environmental awareness will be a key influence on future innovations across the sanitary protection category during the forecast period. While currently a niche, ecological, sustainable products will attract a growing number of consumers, with more Romanian consumers aiming to minimise their impact on the environment.
While the private label segment currently has only a small presence in sanitary protection, the situation is set to change in the coming years, given the good coverage of chained modern retailers and the trust and popularity they have established across the country. Large, chained retailers will focus on diversifying their private label portfolios, including looking to include sanitary protection products.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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