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Country Report

Sanitary Protection in

Sanitary Protection in Russia

18 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Towels remains the main choice

Slim/thin/ultra-thin and standard towels of economy and mid-price segments remained the key choices of consumers in Russia in 2017. These products are usually produced locally and a variety of products in various price segments are on offer, from the most known brands to private label.

Demand for innovation recovering

Despite generally observed cautious purchasing behaviour of consumers due to uncertainty in real income, some innovative products attracted attention in 2017.

Presumptions for market recovery remain the same

Although sanitary protection has been enjoying some positive dynamics, its final recovery still should be considered as on hold. The key presumptions affecting sales of sanitary protection in Russia remain the same – real income of consumers was continuing to decline in 2017, which added more pressure on purchasing power.

COMPETITIVE LANDSCAPE

Procter & Gamble is too strong to be challenged

Procter & Gamble was the key company in Russian sanitary protection throughout the review period and it remained the strongest player in 2017. It is expected to maintain its leadership over the forecast period.

Good results for private label

Although key international players such as Procter & Gamble dominate Russian sanitary protection, the general situation with fluctuating consumer purchasing power has created good momentum for sales of private label sanitary protection in Russia.

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Samples

Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Russia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Russia?
What are the major brands in Russia?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Russia - Category analysis

HEADLINES

PROSPECTS

Towels remains the main choice

Demand for innovation recovering

Presumptions for market recovery remain the same

COMPETITIVE LANDSCAPE

Procter & Gamble is too strong to be challenged

Good results for private label

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 3 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Tissue and Hygiene in Russia - Industry Overview

EXECUTIVE SUMMARY

Structural factors continue affecting sales

Price sensitivity and state aid affect category performance

Global heavyweights hold share

Retail consolidation in offline channel continues

Moderate performance, not a new boom, anticipated

MARKET INDICATORS

Table 8 Birth Rates 2012-2017
Table 9 Infant Population 2012-2017
Table 10 Female Population by Age 2012-2017
Table 11 Total Population by Age 2012-2017
Table 12 Households 2012-2017
Table 13 Forecast Infant Population 2017-2022
Table 14 Forecast Female Population by Age 2017-2022
Table 15 Forecast Total Population by Age 2017-2022
Table 16 Forecast Households 2017-2022

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sanitary Protection in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Towels remains the main choice

Demand for innovation recovering

Presumptions for market recovery remain the same

COMPETITIVE LANDSCAPE

Procter & Gamble is too strong to be challenged

Good results for private label

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Russia - Category analysis

HEADLINES

PROSPECTS

Towels remains the main choice

Demand for innovation recovering

Presumptions for market recovery remain the same

COMPETITIVE LANDSCAPE

Procter & Gamble is too strong to be challenged

Good results for private label

CATEGORY DATA

Tissue and Hygiene in Russia - Industry Overview

EXECUTIVE SUMMARY

Structural factors continue affecting sales

Price sensitivity and state aid affect category performance

Global heavyweights hold share

Retail consolidation in offline channel continues

Moderate performance, not a new boom, anticipated

MARKET INDICATORS

MARKET DATA

SOURCES

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