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Country Report

Sanitary Protection in

Sanitary Protection in Russia

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Economic and demographic trends limit growth

Sanitary protection saw a second year of only slow current value growth in 2019, along with a retail volume decline. The category continued to struggle due to stagnating and in some cases decreasing real disposable incomes in Russia.

Consumers switch from high-priced to budget categories

Increasing price-sensitivity led products such as tampons, slim/thin/ultra-thin towels and pantyliners to continue to lose ground in both volume and current value terms, due to their premium positioning and higher average unit price. Consumers with restricted budgets very quickly made the decision not to spend extra on these products.

A wide product portfolio and good reputation helps Procter & Gamble increase its share

Procter & Gamble remained the leading player in sanitary protection in value terms in 2019, thanks to a well-balanced portfolio with its Always, Naturella and Tampax brands. Both Always and Naturella are towels brands, with the former targeting higher-income consumers and the latter the lower-income segment.

2020 AND BEYOND

COVID-19 impact

Sanitary protection is expected to see a decline of less than 3% in 2019 constant value terms in 2020 overall, in light of the impact of COVID-19. This is similar to the 3% decline forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within sanitary protection

As COVID-19 is expected to have little impact on sales of sanitary protection products in 2020, the performance trends across categories are expected to remain similar. Due to the poor performance of the economy, categories with products at high prices, such as tampons and slim/thin/ultra-thin towels without wings, are expected to see current value declines in this year.

Recovery and opportunities

Sanitary protection is expected to witness slower current value growth in the forecast period than seen in the review period. However, as COVID-19 is expected to have little impact on growth in the forecast period, other factors are set to dictate this performance.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Russia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Russia?
What are the major brands in Russia?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Russia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic and demographic trends limit growth

Consumers switch from high-priced to budget categories

A wide product portfolio and good reputation helps Procter & Gamble increase its share

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 3 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Tissue and Hygiene in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Economic woes hamper spending by price-sensitive consumers and the state

Local players and private label challenge the international leaders

Return to normal purchasing patterns to be quicker in the retail than the AFH channel

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart Tissuee and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 8 Birth Rates 2014-2019
Table 9 Infant Population 2014-2019
Table 10 Female Population by Age 2014-2019
Table 11 Total Population by Age 2014-2019
Table 12 Households 2014-2019
Table 13 Forecast Infant Population 2019-2024
Table 14 Forecast Female Population by Age 2019-2024
Table 15 Forecast Total Population by Age 2019-2024
Table 16 Forecast Households 2019-2024

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sanitary Protection in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Economic and demographic trends limit growth

Consumers switch from high-priced to budget categories

A wide product portfolio and good reputation helps Procter & Gamble increase its share

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Russia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic and demographic trends limit growth

Consumers switch from high-priced to budget categories

A wide product portfolio and good reputation helps Procter & Gamble increase its share

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Economic woes hamper spending by price-sensitive consumers and the state

Local players and private label challenge the international leaders

Return to normal purchasing patterns to be quicker in the retail than the AFH channel

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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