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Learn moreMar 2021
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COVID-19 created uncertainty for sanitary product players, who have already been experiencing economic turmoil during the historical period and a decline in the female population aged 12-54, which had impacted sales.
Increasing price-sensitivity led products such as tampons, slim/thin/ultra-thin towels and pantyliners to continue to lose ground in both volume and current value terms, due to their premium positioning and higher average unit prices. Consumers with restricted budgets very quickly made the decision not to spend extra on these products.
Procter & Gamble remained the leading player in sanitary protection in value terms in 2020, continuing to record growth while other players declined. The player also increased its share considerably, thanks to a well-balanced portfolio with its Always, Naturella and Tampax brands.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sanitary Protection industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sanitary Protection in Russia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.