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Sanitary Protection in Serbia

March 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sanitary Protection industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sanitary Protection in Serbia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sanitary Protection in Serbia?
  • Which are the leading brands in Sanitary Protection in Serbia?
  • How are products distributed in Sanitary Protection in Serbia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Sanitary Protection products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Sanitary Protection in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 pandemic has little impact on sales of sanitary protection in 2020
Procter & Gamble Marketing & Services continues to increase its share
Strong growth for e-commerce during the pandemic

RECOVERY AND OPPORTUNITIES

Steady growth for sanitary protection going forward
E-commerce set to expand steadily
Private label set to continue to perform well, with new opportunities for branded players

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2015-2020 Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020 Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020 Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025 Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Tissue and Hygiene in Serbia - Industry Overview

MARKET INDICATORS

Table 7 Birth Rates 2015-2020 Table 8 Infant Population 2015-2020 Table 9 Female Population by Age 2015-2020 Table 10 Total Population by Age 2015-2020 Table 11 Households 2015-2020 Table 12 Forecast Infant Population 2020-2025 Table 13 Forecast Female Population by Age 2020-2025 Table 14 Forecast Total Population by Age 2020-2025 Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020 Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020 Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020 Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020 Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020 Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025 Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY DATA

Table 29 Retail Sales of Sanitary Protection by Category: Value 2015-2020 Table 30 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020 Table 31 Retail Sales of Sanitary Protection by Category: Value 2015-2020 Table 32 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020 Table 33 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020 Table 34 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020 Table 35 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025 Table 36 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025 Table 37 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025 Table 38 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 39 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020 Table 40 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020 Table 41 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020 Table 42 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020 Table 43 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020 Table 44 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020 Table 45 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025 Table 46 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025 Table 47 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025 Table 48 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 49 Sales of Retail Adult Incontinence by Category: Value 2015-2020 Table 50 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020 Table 51 Sales of Retail Adult Incontinence by Category: Value 2015-2020 Table 52 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020 Table 53 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020 Table 54 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020 Table 55 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025 Table 56 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025 Table 57 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025 Table 58 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 59 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020 Table 60 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020 Table 61 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020 Table 62 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025 Table 63 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025 Table 64 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

CATEGORY DATA

Table 65 Retail Sales of Wipes by Category: Value 2015-2020 Table 66 Retail Sales of Wipes by Category: % Value Growth 2015-2020 Table 67 Retail Sales of Wipes by Category: Value 2015-2020 Table 68 Retail Sales of Wipes by Category: % Value Growth 2015-2020 Table 69 NBO Company Shares of Retail Wipes: % Value 2016-2020 Table 70 LBN Brand Shares of Retail Wipes: % Value 2017-2020 Table 71 Forecast Retail Sales of Wipes by Category: Value 2020-2025 Table 72 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025 Table 73 Forecast Retail Sales of Wipes by Category: Value 2020-2025 Table 74 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 75 Retail Sales of Tissue by Category: Value 2015-2020 Table 76 Retail Sales of Tissue by Category: % Value Growth 2015-2020 Table 77 Retail Sales of Tissue by Category: Value 2015-2020 Table 78 Retail Sales of Tissue by Category: % Value Growth 2015-2020 Table 79 NBO Company Shares of Retail Tissue: % Value 2016-2020 Table 80 LBN Brand Shares of Retail Tissue: % Value 2017-2020 Table 81 Forecast Retail Sales of Tissue by Category: Value 2020-2025 Table 82 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025 Table 83 Forecast Retail Sales of Tissue by Category: Value 2020-2025 Table 84 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 85 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020 Table 86 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 87 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020 Table 88 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 89 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020 Table 90 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019 Table 91 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025 Table 92 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025 Table 93 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025 Table 94 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Tissue and Hygiene in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?

MARKET INDICATORS

Table 95 Birth Rates 2015-2020 Table 96 Infant Population 2015-2020 Table 97 Female Population by Age 2015-2020 Table 98 Total Population by Age 2015-2020 Table 99 Households 2015-2020 Table 100 Forecast Infant Population 2020-2025 Table 101 Forecast Female Population by Age 2020-2025 Table 102 Forecast Total Population by Age 2020-2025 Table 103 Forecast Households 2020-2025

MARKET DATA

Table 104 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 105 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 106 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020 Table 107 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020 Table 108 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020 Table 109 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020 Table 110 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020 Table 111 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 112 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sanitary Protection research and analysis database.

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