Sanitary protection will register muted constant value and volume growth over the forecast period, with continuing population decline dampening volume sales. Players will drive volume sales by offering promotions and discounts, as consumers remain price sensitive.
While price will be the main driver of value sales over the forecast period, consumers will also increasingly be more environmentally conscious. As a result, products such as menstrual cups and period underwear, which are reusable, will slowly gain value share.
The competitive landscape for sanitary protection remains highly concentrated. Although the market is set to see solid positive growth over the forecast period, this concentration is unlikely to change to a large extent, though high inflation could see less brand loyalty.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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