Sanitary protection has been no stranger to supply chain issues since the pandemic, with products such as tampons being made primarily out of cotton and rayon, two materials that have been in high demand for personal protective equipment throughout the pandemic. The war in Ukraine also affected raw materials prices and availability.
With increased interest in and expenditure on personal care products, holistic care is an emerging trend in Singapore, with consumers now interested in products and brands that can provide self-care benefits in their lives beyond the regular routine. In the case of sanitary protection, this is particularly evident in the number of new products focused on improving mobility and convenience.
The highly inflated prices of essential products, including sanitary protection products, has been prompting Singaporeans to purchase cheaper alternatives from Johor Bahru, Malaysia, where everyday essentials are priced much more affordably. With less stringent travel restrictions established in 2022, more Singaporeans travelled to Johor Bahru in Malaysia via car for leisure travel, especially at the weekends.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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