Executive Summary

Apr 2019
PROSPECTS
Sanitary protection benefits from stable economic growth

Sanitary protection continued to record steady growth in current value terms in 2018 supported by the stable economic conditions within the country. With disposable income rising consumers have shown a greater willingness to invest in products which are more comfortable and more discreet, with slim/thin/ultra-thin towels with wings being the most dynamic and largest category in 2018.

Health and the environment influences sales

With consumers becoming more conscious about their environmental footprint there is a small but growing demand for eco-friendly products such as reusable cotton pads and menstrual cups. In terms of packaged products there is a growing interest in organic and biodegradable products.

Consumers look for products that support their busy lives

Pantyliners witnessed solid growth in 2018 in both current value and retail volume terms. These products are not just used by women during menstruation but also benefit from sales to consumers suffering from light incontinence.

COMPETITIVE LANDSCAPE
Orbico retains dominance

Orbico doo dominates sanitary protection with it distributing the leading global brands Always and Discreet. The company saw its value share grow over the review period thanks to its carefully targeted marketing and ability to obtain strong shelf positioning for its wide range of products.

Tosama leading local player

Tosama remained the leading local player in sanitary protection in 2018 with it being ranked second overall with its Tosama, Jasmin and Vir brands. The company’s long-standing presence in the country has enabled it to build trust and loyalty among the local consumer base, with it being particularly well-known for its Jasmin brand of tampons.

Private label continues to grow

Private label retained a strong position in sanitary protection in 2018. dm-Drogerie Markt and Poslovni Sistem Mercator are the leading providers of private label sanitary protection with both players seeing solid current value growth in 2018.

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Sanitary Protection in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in Slovenia?
  • What are the major brands in Slovenia?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Sanitary Protection in Slovenia - Category analysis

HEADLINES

PROSPECTS

Sanitary protection benefits from stable economic growth
Health and the environment influences sales
Consumers look for products that support their busy lives

COMPETITIVE LANDSCAPE

Orbico retains dominance
Tosama leading local player
Private label continues to grow

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Stable economy supports growth in tissue and hygiene
Growing focus on recycling influences the industry
Private label providing stiff competition
Modern grocery retailers remains dominant channel
Mixed outlook for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources