Sanitary Protection in Spain

September 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sanitary Protection industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sanitary Protection in Spain report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sanitary Protection in Spain?
  • Which are the leading brands in Sanitary Protection in Spain?
  • How are products distributed in Sanitary Protection in Spain?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Sanitary Protection products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Sanitary Protection in Spain - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Overall volumes continue declining in 2021, although inflation provides a boost to current value sales
Menstrual cups and sustainable products gaining in popularity
Little movement in company rankings

PROSPECTS AND OPPORTUNITIES

Continuation of the long-term trend of volume decline
Value growth expected due to price rises and increasing premiumisation
Marketing to younger people to try and maintain the consumer base

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2016-2021 Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021 Table 3 Retail Sales of Tampons by Application Format: % Value 2016-2021 Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021 Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021 Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026 Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026

Tissue and Hygiene in Spain - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026 Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026

MARKET INDICATORS

Table 8 Birth Rates 2016-2021 Table 9 Infant Population 2016-2021 Table 10 Female Population by Age 2016-2021 Table 11 Total Population by Age 2016-2021 Table 12 Households 2016-2021 Table 13 Forecast Infant Population 2021-2026 Table 14 Forecast Female Population by Age 2021-2026 Table 15 Forecast Total Population by Age 2021-2026 Table 16 Forecast Households 2021-2026

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021 Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021 Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021 Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021 Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021 Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021 Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026 Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Sanitary Protection

  • Pantyliners
  • Tampons
      • Standard Towels With Wings
      • Standard Towels Without Wings
      • Slim/Thin/Ultra-Thin Towels With Wings
      • Slim/Thin/Ultra-Thin Towels Without Wings
  • Sanitary Protection Including Intimate Wipes

Sanitary Protection

This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sanitary Protection research and analysis database.

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