In 2022 the Spanish government reduced the rate of VAT on all sanitary protection products (sanitary towels, tampons, and menstrual cups, along with condoms and birth control pills) from 10% to 4%. The latter is the VAT rate that is applied to all basic need products.
Organic cotton products are still a niche premium product area within sanitary protection, with these products still mainly only found in specialist channel such as health and beauty specialists and premium supermarkets. Nonetheless, in 2022, Mercadona and Carrefour both launched organic cotton lines of sanitary protection, with these retail giants eyeing an opportunity to satisfy the demand for these products but at a more affordable price point.
Aside from menstrual cups, some other environmentally friendly and reusable options are gaining traction in the market. Brands like Dim and Cohitec are strong players within this area and they are looking to raise awareness of these products while also attempting to remove the stigma around menstruation and the use of reusable products.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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