A continuation of the high inflationary environment in Sweden will further strain household budgets in the immediate future. Retail price increases are expected to be gain momentum in sanitary protection as manufacturers keep pace with rising input costs.
Sanitary protection has several areas of growth potential. First and foremost, the growth in the female population aged 12-54 years provides a positive backdrop ensuring relatively stable demand.
Reusable sanitary protection products such as menstrual cups and absorbent period underwear that is washable and reusable, is expected to witness strong growth over the forecast period. Essity expects sales of leakproof apparel to grow by 20% CAGR over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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