Demand for sanitary protection is expected to further rise in Thailand over the forecast period, primarily driven by slim/thin/ultra-thin towels with wings, with the latter recording particularly dynamic retail volume growth. The average unit price of the latter is expected to remain stable (at constant 2022 prices) heading into 2023 before marginally declining, as these essential products will likely remain controlled and affordable to most local consumers.
Despite predictions for a positive performance by sanitary protection, an increasing number of local consumers will likely consider alternative products over the forecast period, including menstrual cups and washable period underwear. This will be driven by concerns over the impact of disposable products such as sanitary towels on the environment, and considering the long-term cost of purchasing sanitary protection, reduces overall outgoings.
As consumer awareness of environmental impact and sustainability continues to grow, the demand for sanitary protection that is more natural, organic and safe for the environment is also expected to rise in Thailand. As most traditional sanitary products can take years to decompose, local consumers are expected to search for options that help reduce the waste generated by these products.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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