Executive Summary

Mar 2019
PROSPECTS
Working women desire slim towels to support their daily lives

The number of women joining the workforce has been increasing due to changes in Thai social norms and the feminist movement. Thai working women are likely to dress well, in line with the variety of trendy apparel available in the Thai market and the more relaxed dress code rules in the workplace.

Tampon products being overlooked due to a lack of knowledge

With their very unusual appearance and a lack of knowledge on how to use them, Thai women are not familiar with tampons and most of them have never used this product. Furthermore, there are no tampon TV commercials in Thailand.

COMPETITIVE LANDSCAPE
Intense competition sees major players invest heavily in new product developments and marketing

Further development of sanitary protection products is a necessity for producers in order to keep up with or ahead of their rivals. The particular needs of Thai women enables players to introduce new product features such as ultra-thin towels with leak-free performance throughout an entire 8-hour working day, extra-wide wings to ensure security and extra-long back to protect from heavy duty leakage when sleeping.

Other big brands eating into leader Carefree’s lead in pantyliners

When Thai women are unsure about when exactly their period is going to start, they might carry around a pantyliner to ease stress and anxiety. Carefree from Johnson & Johnson is the leader in pantyliners, accounting for half of total retail value sales.

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Sanitary Protection in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Thailand market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in Thailand?
  • What are the major brands in Thailand?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Sanitary Protection in Thailand - Category analysis

HEADLINES

PROSPECTS

Working women desire slim towels to support their daily lives
Tampon products being overlooked due to a lack of knowledge

COMPETITIVE LANDSCAPE

Intense competition sees major players invest heavily in new product developments and marketing
Other big brands eating into leader Carefree’s lead in pantyliners

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 4 Retail Sales of Towels by Type of Use: % Value 2013-2018
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in Thailand - Industry Overview

EXECUTIVE SUMMARY

Rising awareness of hygiene habits among Thai people
Global warming could limit consumption of paper products
Product effectiveness with innovation becomes a unique selling point
Hypermarkets the best location for finding a good deal on tissue and hygiene products
Environmental factors are a key driver for tissue and hygiene sales

MARKET INDICATORS

Table 9 Birth Rates 2013-2018
Table 10 Infant Population 2013-2018
Table 11 Female Population by Age 2013-2018
Table 12 Total Population by Age 2013-2018
Table 13 Households 2013-2018
Table 14 Forecast Infant Population 2018-2023
Table 15 Forecast Female Population by Age 2018-2023
Table 16 Forecast Total Population by Age 2018-2023
Table 17 Forecast Households 2018-2023

MARKET DATA

Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources