Executive Summary

Mar 2019
PROSPECTS
Quality is a crucial factor within sanitary protection

With rising disposable incomes, Czech women are increasingly demanding quality products within sanitary protection. These products should be comfortable to use, have good absorbency and be comfortable.

The shift in preferences within sanitary protection continues

A shift is being seen in preferences within sanitary protection, with growing demand for tampons and pantyliners at the expense of towels. The convenience trend and the ageing of the population are behind these developments.

Added-value products are increasingly popular

In line with the premiumisation trend, products with added-value are increasingly demanded within sanitary protection in the Czech market. As a result, products with added benefits (such as pantyliners and towels with ingredients such as herbs, probiotics or scents) and personalised products (intended for specific age groups (teens), parts of the day (night) or activities (sport)) appeared in the Czech market over the review period and were well-accepted by consumers.

COMPETITIVE LANDSCAPE
Strong multinationals dominate sanitary protection

Sanitary protection continued to be dominated by strong multinational players in 2018, with only the weak presence of domestic producers. These multinationals, with Procter & Gamble Czech Republic leading, benefit from their well-established brands, strong distribution, constant innovations and wide promotional support, which ensured stable consumer interest at the end of the review period.

Novelties focus on added-value

As Czech women are increasingly demanding quality within sanitary protection, producers strive to attract them through various novelties which bring an added benefit or higher comfort in use. Amongst these innovations in 2017/2018 were, for example: Bella Perfecta Night Extra Soft (ultra-thin towels with cotton extra-soft surface) and Bella Ideale (a premium line of ultra-thin towels and pantyliners with various types of surfaces and attractive designs) by Bella Bohemia; and Carin Ultra Wings Green Tea (ultra-thin towels with the scent of green tea, which is placed on the bottom of the towel) by Fide.

Private label sees slow share growth

As brand loyalty remains relatively strong and quality is increasingly important within sanitary protection, the share of private label saw only slow growth in 2018. Reacting to the main trends in sanitary protection, private label producers continued to improve the quality of their products, with the aim of remaining competitive and avoiding losing customers at the end of the review period.

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Sanitary Protection in the Czech Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in Czech Republic?
  • What are the major brands in Czech Republic?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Sanitary Protection in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Quality is a crucial factor within sanitary protection
The shift in preferences within sanitary protection continues
Added-value products are increasingly popular

COMPETITIVE LANDSCAPE

Strong multinationals dominate sanitary protection
Novelties focus on added-value
Private label sees slow share growth

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

The performance of tissue and hygiene remains healthy in 2018
Various factors promote growth in tissue and hygiene
Retail tissue and hygiene is competitive, with the strong position of private label
Hypermarkets and health and beauty specialist retailers lead distribution
Good prospects for tissue and hygiene

MARKET INDICATORS

Table 8 Birth Rates 2013-2018
Table 9 Infant Population 2013-2018
Table 10 Female Population by Age 2013-2018
Table 11 Total Population by Age 2013-2018
Table 12 Households 2013-2018
Table 13 Forecast Infant Population 2018-2023
Table 14 Forecast Female Population by Age 2018-2023
Table 15 Forecast Total Population by Age 2018-2023
Table 16 Forecast Households 2018-2023

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources