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Country Report

Sanitary Protection in

Sanitary Protection in the Netherlands

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Menstruation cups become popular at the expense of sanitary protection

Menstruation cups became more popular in the Netherlands from the end of 2017, with several vloggers and bloggers giving their opinions about these products. As such, some Dutch women were interested in trying out these new products, especially given the fact that they are reusable for a long period and therefore can offer cost savings.

Demographics negatively affect volume sales in sanitary protection

The target population of users of sanitary protection declined slightly in 2018, negatively affecting volume sales. In addition, the per capita use of sanitary protection declined once again in 2018; this was due to several factors, such as the use of alternative products and the use of hormonal birth control.

The average unit price increases

The average unit price in sanitary protection increased in 2018, thereby having a positive effect on value growth. An increase was seen in all categories: tampons, towels and pantyliners.

COMPETITIVE LANDSCAPE

Procter & Gamble Nederland leads sanitary protection, ahead of Essity Nederland

Procter & Gamble Nederland maintained its leading position in sanitary protection in the Netherlands in value terms in 2018, ahead of Essity Nederland. Both companies enjoyed value growth in 2018, with Essity Nederland growing faster thanks to the continuous special offer promotions for its Libresse brand in both supermarkets and health and beauty specialist retailers.

FIP Organic continues to grow from a low base

FIP Organic saw the fastest growth in sanitary protection in 2018, thanks to its wide marketing activities to promote its Yoni brand in the Netherlands. The company, which was recognised for its innovation in 2016 at the Chamber of Commerce MKB Innovation Awards, has never looked back.

Private label reinvents itself, adding more value to its products

Rather than focusing on pushing volumes by providing lower-priced products, private label is reinventing itself in the Netherlands. Due to promotional activities by established brands such as Always, Libresse and o b, amongst others, private label was losing out, as consumers preferred branded products.

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Samples

Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Netherlands?
What are the major brands in Netherlands?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Menstruation cups become popular at the expense of sanitary protection

Demographics negatively affect volume sales in sanitary protection

The average unit price increases

COMPETITIVE LANDSCAPE

Procter & Gamble Nederland leads sanitary protection, ahead of Essity Nederland

FIP Organic continues to grow from a low base

Private label reinvents itself, adding more value to its products

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records yet another positive year

Average unit prices increase in 2018

Established brands focus on value growth

Internet retailing sees the fastest growth

Modest growth is expected over the forecast period

MARKET INDICATORS

Table 8 Birth Rates 2013-2018
Table 9 Infant Population 2013-2018
Table 10 Female Population by Age 2013-2018
Table 11 Total Population by Age 2013-2018
Table 12 Households 2013-2018
Table 13 Forecast Infant Population 2018-2023
Table 14 Forecast Female Population by Age 2018-2023
Table 15 Forecast Total Population by Age 2018-2023
Table 16 Forecast Households 2018-2023

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sanitary Protection in the Netherlands

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Executive Summary

New Report Guarantee

PROSPECTS

Menstruation cups become popular at the expense of sanitary protection

Demographics negatively affect volume sales in sanitary protection

The average unit price increases

COMPETITIVE LANDSCAPE

Procter & Gamble Nederland leads sanitary protection, ahead of Essity Nederland

FIP Organic continues to grow from a low base

Private label reinvents itself, adding more value to its products

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sanitary Protection in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Menstruation cups become popular at the expense of sanitary protection

Demographics negatively affect volume sales in sanitary protection

The average unit price increases

COMPETITIVE LANDSCAPE

Procter & Gamble Nederland leads sanitary protection, ahead of Essity Nederland

FIP Organic continues to grow from a low base

Private label reinvents itself, adding more value to its products

CATEGORY DATA

Tissue and Hygiene in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records yet another positive year

Average unit prices increase in 2018

Established brands focus on value growth

Internet retailing sees the fastest growth

Modest growth is expected over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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