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Country Report

Sanitary Protection in

Sanitary Protection in the Netherlands

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Steady value growth for sanitary protection as COVID-19 has minimal impact in 2020

Sanitary protection recorded only marginally higher retail value growth in 2020 compared to 2019. Aside from a short-term spike in demand leading to some stockpiling of products during the spring, the COVID-19 pandemic had a negligible impact on sales of sanitary products.

New wave of ethical and sustainable brands emerges amid growing popularity of alternative products in 2020

The sanitary protection landscape continued to evolve in 2020 with the emergence of a new wave of brands positioned as more ethical, more feminist and more ecological. Sustainability was also a driver in the growing popularity of alternative products such as menstruation cups and other reusable products.

Procter & Gamble retains clear lead as private label holds steady in 2020

Procter & Gamble Nederland BV remained the leading player in sanitary protection in the Netherlands in value terms with a clear lead over second-ranked Essity Nederland BV. Procter & Gamble’s Always/Whisper remained the leading sanitary protection brand overall in 2020, while Always Dailies retained a strong lead in pantyliners.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Netherlands?
What are the major brands in Netherlands?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Steady value growth for sanitary protection as COVID-19 has minimal impact in 2020

New wave of ethical and sustainable brands emerges amid growing popularity of alternative products in 2020

Procter & Gamble retains clear lead as private label holds steady in 2020

RECOVERY AND OPPORTUNITIES

Continued innovation aims to combat flat growth prospects

Greater use of contraceptive spiral among younger women set to reduce demand for sanitary protection

New brands set to launch subscription-based delivery services

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 3 Retail Sales of Tampons by Application Format: % Value 2015-2020
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Tissue and Hygiene in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 8 Birth Rates 2015-2020
Table 9 Infant Population 2015-2020
Table 10 Female Population by Age 2015-2020
Table 11 Total Population by Age 2015-2020
Table 12 Households 2015-2020
Table 13 Forecast Infant Population 2020-2025
Table 14 Forecast Female Population by Age 2020-2025
Table 15 Forecast Total Population by Age 2020-2025
Table 16 Forecast Households 2020-2025

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sanitary Protection in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Steady value growth for sanitary protection as COVID-19 has minimal impact in 2020

New wave of ethical and sustainable brands emerges amid growing popularity of alternative products in 2020

Procter & Gamble retains clear lead as private label holds steady in 2020

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sanitary Protection in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Steady value growth for sanitary protection as COVID-19 has minimal impact in 2020

New wave of ethical and sustainable brands emerges amid growing popularity of alternative products in 2020

Procter & Gamble retains clear lead as private label holds steady in 2020

RECOVERY AND OPPORTUNITIES

Continued innovation aims to combat flat growth prospects

Greater use of contraceptive spiral among younger women set to reduce demand for sanitary protection

New brands set to launch subscription-based delivery services

CATEGORY DATA

Tissue and Hygiene in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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