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Country Report

Sanitary Protection in

Sanitary Protection in the Netherlands

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Product advancements and sustainability drive sanitary protection

In 2019, drivers of sanitary protection included growing awareness, continuous product advancements, rising standards of hygiene, and consumer migration from low-cost products to premium-priced, convenient products which offer extended functionality and safety from leakage. Product innovations, driven by those in tampons, were 100% cotton, biodegradable, compostable, and vegan, with low environmental impact, such as the use of no applicator, creating less waste.

Organic and natural tampons gain greater popularity

Growth in tampons in 2019 was driven by the lifestyle advantages that these sanitary protection products provide to today’s active empowered woman. Innovative, natural, biodegradable, smart and organic tampons have been launched to meet consumer demand for more advanced and sustainable sanitary protection.

Organic trend brings fastest growth for the Yoni brand

Procter & Gamble Nederland BV maintained its leading position in sanitary protection in the Netherlands in value terms in 2019 with its Tampax and award-winning Always/Whisper brands. Always/Whisper remained the leading brand in 2019 owing to its continuous promotions and new product developments.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of sanitary protection are now expected to rise marginally in 2019 constant value terms in light of the impact of COVID-19. This compares to a marginal decline forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within sanitary protection

While the impact of COVID-19 is expected to be minimal for sanitary protection overall in the Netherlands, the categories that seem to be benefiting the most in 2020 are pantyliners and slim/thin/ultra-thin towels with wings. This is potentially due to these products appealing to a wider consumer base that also includes sufferers of mild incontinence, especially as the taboo surrounding adult incontinence still exists and the Dutch government has tightened the regulations regarding the reimbursement of Rx/reimbursement adult incontinence.

Recovery and opportunities

Sanitary protection is expected to see flat growth over the forecast period as a whole. Manufacturers, including private label, will try to counter the shrinking consumer base with new launches of added-value, natural, sustainable and convenient products.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Netherlands?
What are the major brands in Netherlands?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in the Netherlands - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Product advancements and sustainability drive sanitary protection

Organic and natural tampons gain greater popularity

Organic trend brings fastest growth for the Yoni brand

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 3 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Tissue and Hygiene in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Steady growth in the face of decreasing consumers and environmental concerns

Demand for organic, natural and sustainable products increases

Positive growth for retail tissue and hygiene but the away-from-home side set to struggle

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 8 Birth Rates 2014-2019
Table 9 Infant Population 2014-2019
Table 10 Female Population by Age 2014-2019
Table 11 Total Population by Age 2014-2019
Table 12 Households 2014-2019
Table 13 Forecast Infant Population 2019-2024
Table 14 Forecast Female Population by Age 2019-2024
Table 15 Forecast Total Population by Age 2019-2024
Table 16 Forecast Households 2019-2024

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sanitary Protection in the Netherlands

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Product advancements and sustainability drive sanitary protection

Organic and natural tampons gain greater popularity

Organic trend brings fastest growth for the Yoni brand

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Sanitary Protection in the Netherlands - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Product advancements and sustainability drive sanitary protection

Organic and natural tampons gain greater popularity

Organic trend brings fastest growth for the Yoni brand

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Steady growth in the face of decreasing consumers and environmental concerns

Demand for organic, natural and sustainable products increases

Positive growth for retail tissue and hygiene but the away-from-home side set to struggle

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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