Sanitary Protection in the Netherlands

March 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sanitary Protection industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sanitary Protection in Netherlands report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sanitary Protection in Netherlands?
  • Which are the leading brands in Sanitary Protection in Netherlands?
  • How are products distributed in Sanitary Protection in Netherlands?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Sanitary Protection products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
Download Table of Contents

Sanitary Protection in the Netherlands - Category analysis

KEY DATA FINDINGS

Sanitary protection volume sales decline
Consumers motivated by sustainability choose alternatives
Sanitary protection manufacturers focus on different sizes to fit a variety of women
Volume sales of sanitary protection dampened by reusable alternatives
More emphasis on the reduction in sanitary protection over the forecast period
Innovations in sanitary protection are limited over the forecast period
Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 3 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027

Tissue and Hygiene in the Netherlands - Industry Overview

Tissue and hygiene in 2022: The big picture
2022 key trends
Established companies engage in price promotions as many consumers turn to private label
Slowdown in e-commerce sales in tissue and hygiene as fears of contagion diminish
What next for tissue and hygiene?
Table 8 Birth Rates 2017-2022
Table 9 Infant Population 2017-2022
Table 10 Female Population by Age 2017-2022
Table 11 Total Population by Age 2017-2022
Table 12 Households 2017-2022
Table 13 Forecast Infant Population 2022-2027
Table 14 Forecast Female Population by Age 2022-2027
Table 15 Forecast Total Population by Age 2022-2027
Table 16 Forecast Households 2022-2027
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Sanitary Protection

  • Pantyliners
  • Tampons
      • Standard Towels With Wings
      • Standard Towels Without Wings
      • Slim/Thin/Ultra-Thin Towels With Wings
      • Slim/Thin/Ultra-Thin Towels Without Wings
  • Sanitary Protection Including Intimate Wipes

Sanitary Protection

This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.

See All of Our Definitions
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Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sanitary Protection research and analysis database.

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