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Country Report

Sanitary Protection in

Sanitary Protection in the Netherlands

17 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

“Sustainable menstruating” a hot topic, but at the expense of sanitary protection

The conversation going on in many developed countries over sustainable menstruation was also occurring in the Netherlands in 2017, negatively affecting volume sales of sanitary protection. Consumers concerned about the negative effects of disposable sanitary protection on the environment are vying for Dutch women to consider reusable alternatives.

Per capita consumption of sanitary protection is declining

Whilst the general population of women aged between 12 and 54 slightly declined in 2017, the per capita consumption of sanitary protection declined at a faster rate. This phenomenon has been previously noted due to the increased use of hormonal birth control.

Tampons suffer worst decline in sanitary protection

All categories within sanitary protection suffered volume declines, but tampons performed the worst. Health hazards associated with tampons usage leading to toxic shock syndrome have greatly affected volume sales of tampons in the Netherlands, not only in 2017 but in recent review period years as well.

COMPETITIVE LANDSCAPE

Procter & Gamble Nederland retains leading position in sanitary protection

Procter & Gamble Nederland retained its leading position in sanitary protection in a largely consolidated marketplace. The company, which is well known for its Always brand, is trusted amongst Dutch women.

Essity Nederland gains from innovative marketing

Formerly known as SCA Hygienic Products Nederland, Essity Nederland is the new company name in the Netherlands and the company continues to focus on strengthening its Libresse brand in sanitary protection. Essity enjoyed strong value growth thanks to its marketing efforts in 2017.

Niche players growing from a small base

The sustainability hype is affecting sanitary protection. Small players are all focusing on two different areas: use of cotton materials and reusable sanitary protection like menstruation cups.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Netherlands?
What are the major brands in Netherlands?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in the Netherlands - Category analysis

HEADLINES

PROSPECTS

“Sustainable menstruating” a hot topic, but at the expense of sanitary protection

Per capita consumption of sanitary protection is declining

Tampons suffer worst decline in sanitary protection

COMPETITIVE LANDSCAPE

Procter & Gamble Nederland retains leading position in sanitary protection

Essity Nederland gains from innovative marketing

Niche players growing from a small base

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 3 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Tissue and Hygiene in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

A positive year for tissue and hygiene again, thanks to the growing Dutch economy

Manufacturers focus on premium products for product uniqueness

Leading international companies face tough competition from private label

Internet retailing channel becoming increasingly important in tissue and hygiene

Positive prospects for tissue and hygiene

MARKET INDICATORS

Table 8 Birth Rates 2012-2017
Table 9 Infant Population 2012-2017
Table 10 Female Population by Age 2012-2017
Table 11 Total Population by Age 2012-2017
Table 12 Households 2012-2017
Table 13 Forecast Infant Population 2017-2022
Table 14 Forecast Female Population by Age 2017-2022
Table 15 Forecast Total Population by Age 2017-2022
Table 16 Forecast Households 2017-2022

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sanitary Protection in the Netherlands

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Executive Summary

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PROSPECTS

“Sustainable menstruating” a hot topic, but at the expense of sanitary protection

Per capita consumption of sanitary protection is declining

Tampons suffer worst decline in sanitary protection

COMPETITIVE LANDSCAPE

Procter & Gamble Nederland retains leading position in sanitary protection

Essity Nederland gains from innovative marketing

Niche players growing from a small base

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sanitary Protection in the Netherlands - Category analysis

HEADLINES

PROSPECTS

“Sustainable menstruating” a hot topic, but at the expense of sanitary protection

Per capita consumption of sanitary protection is declining

Tampons suffer worst decline in sanitary protection

COMPETITIVE LANDSCAPE

Procter & Gamble Nederland retains leading position in sanitary protection

Essity Nederland gains from innovative marketing

Niche players growing from a small base

CATEGORY DATA

Tissue and Hygiene in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

A positive year for tissue and hygiene again, thanks to the growing Dutch economy

Manufacturers focus on premium products for product uniqueness

Leading international companies face tough competition from private label

Internet retailing channel becoming increasingly important in tissue and hygiene

Positive prospects for tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

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