Sanitary protection is expected to see accelerated growth in both volume and current value (constant 2022 prices) terms during the five years to 2027, as compared to the review period. Growth will be fuelled by improved economic conditions, which will lead to a rebound in consumer spending.
Pantyliners is expected to be among the most dynamic categories in sanitary protection over the forecast period. These products are enjoying wider usage beyond menstruation periods, as manufacturers such as Kimberly Clark (Kotex) and Johnson & Johnson (Carefree) promote them as being suitable for everyday use.
During the forecast period, public awareness of environmental issues is expected to increase, which will encourage manufacturers to respond with more sustainable sanitary protection products, such as those made from plant-based biodegradable materials. It is also likely that reusable alternatives, such as period underwear, will continue to grow, fuelled by a growing awareness of the environmental impact of single-use products and the entry of more players into the market.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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