Executive Summary

Mar 2019
PROSPECTS
Retail value growth continues to slow

In 2018, demographic factors and legislative action started to affect retail value growth in sanitary protection more than ever. The 12-54 female population recorded a slower growth rate compared to previous years.

Consumers switch to innovative alternatives

Female consumers look for comfortable personal hygiene products that are convenient to use. As education among females about sanitary protection increases, consumers become more aware that there are products suitable for every body and every need.

Active lives to drive future innovation within sanitary protection

There is still room for innovation in sanitary protection products. As societies encourage people to be more active in their daily lives, convenience of sanitary protection products will increase in importance in consumers’ purchasing decisions.

COMPETITIVE LANDSCAPE
Owners of leading brands aim to educate more consumers

Following the slowdown in the growth of the female population, owners of global brands focused more on running in-store promotions. Consumers have been informed about the benefits and usage of different types of products to match their bodies and needs.

Procter & Gamble continues to lead

Procter & Gamble Gulf FZE continued to benefit from the high awareness of its Always brand. Procter & Gamble Gulf FZE led sales in 2018 in both retail value and volume terms.

Private label increases its focus on sanitary products

Private label products are limited to those from Carrefour and in the Boost pharmacies. In 2018, Carrefour launched new lines of sanitary protection products.

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Sanitary Protection in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Sanitary Protection in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Retail value growth continues to slow
Consumers switch to innovative alternatives
Active lives to drive future innovation within sanitary protection

COMPETITIVE LANDSCAPE

Owners of leading brands aim to educate more consumers
Procter & Gamble continues to lead
Private label increases its focus on sanitary products

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Demographic changes affecting the performance
Consumers switching to economy brands becoming more evident
Regional brands performing well as global giants look for solutions
Hypermarkets continue dominating distribution in 2018
Will EXPO 2020 create an impact as expected?

MARKET INDICATORS

Table 8 Birth Rates 2013-2018
Table 9 Infant Population 2013-2018
Table 10 Female Population by Age 2013-2018
Table 11 Total Population by Age 2013-2018
Table 12 Households 2013-2018
Table 13 Forecast Infant Population 2018-2023
Table 14 Forecast Female Population by Age 2018-2023
Table 15 Forecast Total Population by Age 2018-2023
Table 16 Forecast Households 2018-2023

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources