Demand for sanitary protection is predicted to remain stable with undynamic retail volume growth rates over the forecast period. As noted at the end of the review period, demand will continue to be driven by the most popular formats of pantyliners and slim/thin/ultra-thin towels with wings.
Leakproof apparel has continued to increase in popularity in the UK, with further growth momentum expected over the forecast period. One of the key players across tissue and hygiene, Essity, is in the process of acquiring 80% of Canadian leakproof apparel brand Knix Wear, which is a leader in this space as well as for adult incontinence products.
Sustainability will remain an important concern within sanitary protection in the UK over the forecast period, as consumers continue to change the way they purchase products. The desire for sustainability is expected to influence consumers’ decisions and expectations for both the product and the packaging, such as the use of recyclable paper packaging.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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