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Country Report

Sanitary Protection in

Sanitary Protection in Tunisia

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Modernisation of society and increasing number of women in formal employment underpin category’s performance in 2019

Sanitary protection continue to benefit from a number of long-term trends in Tunisia in 2019, including ongoing urbanisation, and an increasing number of women in the formal workforce. This resulted in more women shifting to modern and added-value sanitary protection products.

Slim/thin/ultra-thin towels with wings see continued growth due to added value properties

Slim/thin/ultra-thin towels with wings continued to record the highest growth in the category in 2019. Despite the success of standard towels, ultra-thin towels with wings continue to dominate sales in sanitary protection.

Société d’Articles Hygiéniques Sarl remains dominant, players set to increase use of social media and promotions to engage younger females

Société d’Articles Hygiéniques Sarl (SAH) remained dominant in sanitary protection in 2019. This company benefits from its longstanding presence in the country, the affordability of its products, and its extensive portfolio, including Lilas Good Night, Lilas Libra and Classic Lilas.

2020 AND BEYOND

COVID-19 impact

The performance of sanitary protection is unlikely to be affected by COVID-19, with our updated figures remaining in line with those published in February, prior to the COVID-19 outbreak.

Affected products within sanitary protection

As the country and its economy recovers, women are expected to return to more advanced and discrete products that are effective, and also inspire confidence when travelling or active in the workplace. This will particularly benefit slim/thin/ultra-thin towels and pantyliners, continuing the growth in popularity of these products seen in 2019.

Recovery and opportunities

As consumer spending power recovers, demand for more advanced products offering added-value functionality will return, giving players an opportunity to stimulate value growth with new introductions and packaging formats.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Tunisia?
What are the major brands in Tunisia?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Tunisia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Modernisation of society and increasing number of women in formal employment underpin category’s performance in 2019

Slim/thin/ultra-thin towels with wings see continued growth due to added value properties

Société d’Articles Hygiéniques Sarl remains dominant, players set to increase use of social media and promotions to engage younger females

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Tissue and Hygiene in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Urbanisation, modernisation and increasing number of women in formal employment represent ley factors influencing performance in 2019

Société d'Articles Hygiéniques leads an environment dominated by domestic players, although smuggled products also undermine performance

Modernisation and rising number of women in formal employment set to stimulate performance as consumers seek comfort and added value

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sanitary Protection in Tunisia

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Modernisation of society and increasing number of women in formal employment underpin category’s performance in 2019

Slim/thin/ultra-thin towels with wings see continued growth due to added value properties

Société d’Articles Hygiéniques Sarl remains dominant, players set to increase use of social media and promotions to engage younger females

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Tunisia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Modernisation of society and increasing number of women in formal employment underpin category’s performance in 2019

Slim/thin/ultra-thin towels with wings see continued growth due to added value properties

Société d’Articles Hygiéniques Sarl remains dominant, players set to increase use of social media and promotions to engage younger females

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Urbanisation, modernisation and increasing number of women in formal employment represent ley factors influencing performance in 2019

Société d'Articles Hygiéniques leads an environment dominated by domestic players, although smuggled products also undermine performance

Modernisation and rising number of women in formal employment set to stimulate performance as consumers seek comfort and added value

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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