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Country Report

Sanitary Protection in

Sanitary Protection in Tunisia

13 pages, Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positive growth expected for sanitary protection

Over the forecast period, sanitary protection is expected to continue to benefit from all existing trends positively influencing sales, including continued urbanisation and growth in female employment. It will also be influenced by the fact that women will shift from traditional cloth alternatives towards sanitary protection.

Pantyliners projected to see the fastest growth

Growing urbanisation is expected to have a positive impact on the performance of sanitary protection over the forecast period. Pantyliners is expected to be the star product area over the forecast period, recording strong retail value and volume CAGRs, thanks to higher consumer demand.

Alternative products remain popular in rural areas

Low-income consumers who cannot afford to buy sanitary protection products tend to opt for cheaper alternatives such as cloth and cotton wool. This is very common in Tunisia, especially in rural areas.

COMPETITIVE LANDSCAPE

Société d’Articles Hygiéniques Sarl (SAH) dominates sanitary protection

In 2018, Société d’Articles Hygiéniques Sarl (SAH) continued to dominate sanitary protection, benefiting from its long-standing presence in the country, as well as the affordability of its products and its wide product portfolio, enabling it to be present in almost all sanitary protection categories. The company also offers a variety of product ranges, including Lilas Good Night, Lilas Libra and Classic Lilas.

Sancella sees a good performance in 2018

Sancella SA ranked second in sanitary protection in 2018. The company enjoys strong brand recognition and loyalty due to the popularity of its Nana brand.

High brand loyalty helps the sales of leading brands

In sanitary protection, attracting a female customer at an early stage of her menstrual life is important for brand owners in order to guarantee brand loyalty, given that women tend to stick to a brand for a long time. Consequently, major brands operating in sanitary protection, such as Lilas and Nana, are expected to make broader use of social media and promotional activities to engage and attract consumers.

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Samples

Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Tunisia?
What are the major brands in Tunisia?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Tunisia - Category analysis

HEADLINES

PROSPECTS

Positive growth expected for sanitary protection

Pantyliners projected to see the fastest growth

Alternative products remain popular in rural areas

COMPETITIVE LANDSCAPE

Société d’Articles Hygiéniques Sarl (SAH) dominates sanitary protection

Sancella sees a good performance in 2018

High brand loyalty helps the sales of leading brands

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene benefits from dynamic lifestyles

Improving consumer awareness and favourable demographic trends drive growth in tissue and hygiene

Domestic players continue to hold the lion’s share

Traditional grocery retailers dominates the distribution network

The outlook is positive for tissue and hygiene in Tunisia

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sanitary Protection in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Positive growth expected for sanitary protection

Pantyliners projected to see the fastest growth

Alternative products remain popular in rural areas

COMPETITIVE LANDSCAPE

Société d’Articles Hygiéniques Sarl (SAH) dominates sanitary protection

Sancella sees a good performance in 2018

High brand loyalty helps the sales of leading brands

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Tunisia - Category analysis

HEADLINES

PROSPECTS

Positive growth expected for sanitary protection

Pantyliners projected to see the fastest growth

Alternative products remain popular in rural areas

COMPETITIVE LANDSCAPE

Société d’Articles Hygiéniques Sarl (SAH) dominates sanitary protection

Sancella sees a good performance in 2018

High brand loyalty helps the sales of leading brands

CATEGORY DATA

Tissue and Hygiene in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene benefits from dynamic lifestyles

Improving consumer awareness and favourable demographic trends drive growth in tissue and hygiene

Domestic players continue to hold the lion’s share

Traditional grocery retailers dominates the distribution network

The outlook is positive for tissue and hygiene in Tunisia

MARKET INDICATORS

MARKET DATA

SOURCES

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