In 2021, pantyliners registered the highest current value growth. There were several factors leading to the healthy performance.
Women are looking for more choice and along with pantyliners, slim, thin and ultra-thin towels are increasingly in demand.
Across the forecast period, sanitary protection will continue to benefit from a number of long-term trends in Tunisia. This includes the ongoing urbanisation and the rise in the number of women in the workforce.
Towels without wings will register the lowest current value growth over the forecast period. Towels without wings are losing popularity as they provide less protection and since the price differential is minimal compared with towels with wings, women will choose the latter.
Current value sales of tampon are low. However, they will register high constant value growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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