Over the forecast period, sanitary protection should see a recovery in retail volume terms. Since these are essential products, consumption should increase in line with the rising population of women in Turkey.
Although the popularity of alternative sanitary products, such as menstrual caps, increased over the review period, consumer awareness of such products remains limited in Turkey. Furthermore, Turkish women generally do not feel comfortable using such products.
Local companies that manufacture branded and private label sanitary products pose a growing threat to multinational companies. With significantly lower prices than leading brands and improved quality, local brands and private label will compete more effectively in the coming years.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sanitary Protection
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Sanitary Protection research and analysis database.
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