Executive Summary

Mar 2019
PROSPECTS
Economic recovery results in per capita sanitary protection volume growth

In 2018, with the improved economic conditions, women, on average, started consuming sanitary protection more. On the other hand, the declining female population mitigated this trend.

Manufacturers stop restraining the price increase

If during 2014-2015 manufacturers tried to hold back on price growth, in 2018, they stopped keeping striving for price stability. Instead, they increased their mark-ups to regain their profitability levels.

Consumers reject standard towels for slim/thin/ultra-thin towels

Standard towels are not popular amongst Ukrainians anymore. This type of towel is not only less convenient than slim/thin/ultra-thin towels but less affordable, too.

COMPETITIVE LANDSCAPE
Procter & Gamble Ukraine maintains its lead

Procter & Gamble Ukraine not only remained the leader within sanitary protection but also improved its value share in 2018. This is because the company enhanced the value of all its brands.

Vatfarm records the highest value growth

Vatfarm is the only Ukrainian company operating within sanitary protection. It produces tampons under the brand Malva.

Ontex Ukraine sees the smallest increase in value

In 2018, all the companies operating within sanitary protection demonstrated strong value growth, apart from Ontex Ukraine. Although its brand Helen Harper grew in value within towels, this rise could not exceed the company’s declining value sales within pantyliners.

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Sanitary Protection in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in Ukraine?
  • What are the major brands in Ukraine?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Sanitary Protection in Ukraine - Category analysis

HEADLINES

PROSPECTS

Economic recovery results in per capita sanitary protection volume growth
Manufacturers stop restraining the price increase
Consumers reject standard towels for slim/thin/ultra-thin towels

COMPETITIVE LANDSCAPE

Procter & Gamble Ukraine maintains its lead
Vatfarm records the highest value growth
Ontex Ukraine sees the smallest increase in value

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Economic recovery drives sales
Consumption shifts towards more quality products
Top two international companies cover a third of sales value
Internet retailing sees the fastest value growth
Per capita consumption of tissue and hygiene is set to increase

MARKET INDICATORS

Table 8 Birth Rates 2013-2018
Table 9 Infant Population 2013-2018
Table 10 Female Population by Age 2013-2018
Table 11 Total Population by Age 2013-2018
Table 12 Households 2013-2018
Table 13 Forecast Infant Population 2018-2023
Table 14 Forecast Female Population by Age 2018-2023
Table 15 Forecast Total Population by Age 2018-2023
Table 16 Forecast Households 2018-2023

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources