Towels continued to hold the highest value and volume share within sanitary protection in Uruguay in 2018. Pantyliners ranked second in retail volume terms, although due to its lower unit price, held much lower value share compared to towels.
Contrary to adult incontinence, which continued to experience low acceptance from many consumers, mainly linked to lack of awareness and the stigma attached to its purchase, many female consumers chose sanitary protection for any light incontinence issues, which they perceive as adequate. The average unit price of sanitary protection is also much lower than the price of retail adult incontinence, supporting further growth of an alternative option for sufferers of light incontinence.
Traditionally, supermarkets and traditional grocery retailers were the most common channels for the purchase of sanitary protection in Uruguay. In these stores, consumers can find a wide variety of different sanitary protection options with a variety of brands.
Kimberly-Clark Uruguay strengthened its leadership of sanitary protection in 2018, gaining further value share. The company offers a wide variety of products with a presence across the category, with brands Kotex and Mimosa.
The majority of sanitary protection companies advertise their products by focusing on the comfort, softness and absorbance quality, with further improvement of those qualities through the launch of new products. Despite consumers searching for more accessible prices, players try to maintain the quality of their products, focusing on promoting the benefits.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Uruguay with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sanitary Protection industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sanitary Protection in Uruguay market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.