At the start of the pandemic in 2020, Uruguayan consumers were not as housebound as their counterparts in other regional markets; the government took a relatively light regulatory approach to managing the virus. However, most consumers responded sensibly to the crisis by taking better care of themselves and reducing their possible exposure to COVID-19 much as possible, and self-isolation was widespread.
Towels have been less impacted by the pandemic in 2020 and 2021. These are perceived as a more general purpose product in Uruguay; unlike tampons and pantyliners, they are not necessarily seen as most used outside the home.
Industria Papelera Uruguay Sociedad Anónima, the tissue and hygiene business unit of Chilean multinational CMPC, is the leading player in almost all tissue and hygiene categories sector in Uruguay. However, in sanitary protection, it faces its strongest competition for leadership.
The pandemic is reshaping consumer priorities in sanitary protection. Comfort and security are still the key purchase triggers, and underpin high levels of brand loyalty, but hygiene and sanitation has become more important, as awareness of the risks of viral contamination remain acute.
Consumer interest in sustainability is emerging strongly in Uruguay. This has seen debate about the use of disposable products like sanitary protection, and there is growing interest in reusable alternatives.
Girls and women between the ages of 12 and 50 are all targets for sanitary protection brands; however, there is surprisingly little segmentation in marketing terms between the different parts of this very mixed consumer cohort, and producers that are prepared to take a more targeted approach should benefit over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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