Executive Summary

Mar 2019
PROSPECTS
Towels remains most popular sanitary protection option for local consumers

Towels continued to hold the highest value and volume share within sanitary protection in Uruguay in 2018. Pantyliners ranked second in retail volume terms, although due to its lower unit price, held much lower value share compared to towels.

Category offers alternative option to incontinence products

Contrary to adult incontinence, which continued to experience low acceptance from many consumers, mainly linked to lack of awareness and the stigma attached to its purchase, many female consumers chose sanitary protection for any light incontinence issues, which they perceive as adequate. The average unit price of sanitary protection is also much lower than the price of retail adult incontinence, supporting further growth of an alternative option for sufferers of light incontinence.

Increasing sales from health and beauty specialist retailers

Traditionally, supermarkets and traditional grocery retailers were the most common channels for the purchase of sanitary protection in Uruguay. In these stores, consumers can find a wide variety of different sanitary protection options with a variety of brands.

COMPETITIVE LANDSCAPE
Kimberly-Clark Uruguay SA strengthens leadership

Kimberly-Clark Uruguay strengthened its leadership of sanitary protection in 2018, gaining further value share. The company offers a wide variety of products with a presence across the category, with brands Kotex and Mimosa.

Superior quality promoted by players

The majority of sanitary protection companies advertise their products by focusing on the comfort, softness and absorbance quality, with further improvement of those qualities through the launch of new products. Despite consumers searching for more accessible prices, players try to maintain the quality of their products, focusing on promoting the benefits.

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Sanitary Protection in Uruguay

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in Uruguay?
  • What are the major brands in Uruguay?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Sanitary Protection in Uruguay - Category analysis

HEADLINES

PROSPECTS

Towels remains most popular sanitary protection option for local consumers
Category offers alternative option to incontinence products
Increasing sales from health and beauty specialist retailers

COMPETITIVE LANDSCAPE

Kimberly-Clark Uruguay SA strengthens leadership
Superior quality promoted by players

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Changes in population impact tissue and hygiene value sales
Economic situation impacts tissue and hygiene value sales
Industria Papelera Uruguay Sociedad Anónima leads tissue and hygiene
Pañaleras emerge as alternative store for consumers
Tissue and hygiene predicted to record stable current value growth

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources