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Country Report

Sanitary Protection in

Sanitary Protection in Venezuela

Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Operating difficulties in the country affect per capita consumption

Per capita use of sanitary protection in Venezuela amongst women aged 12-54 is lower than that in North America and Western Europe, accounting for 53 units per person in 2017, down from 171 units per person in 2013. This was due to the lack of foreign currency to import raw materials and finished products.

Poor quality of new brands of sanitary towels affects women’s health

The fixed price of towels under the Law of Fair Costs and Prices continues to hamper volume and value growth as the regulation equalises the price of all towels regardless of the type of towel, whether it is ultra-thin, standard, with or without wings, and regardless of its quality or value-added features. This has diminished profit margins; thus traditional manufacturers and importers have little incentive to sell these products.

Light adult incontinence products attempt to meet demand for sanitary protection

Night towels continue to have low penetration in Venezuela. According to trade sources, sales of night towels have decreased considerably since 2015, as they are not locally produced, and there is a new trend towards using light adult incontinence products instead of night towels because, although prices of adult incontinence products are higher due to being unregulated, they are more widely available than sanitary towels.

COMPETITIVE LANDSCAPE

Johnson & Johnson de Venezuela leads sanitary protection

Johnson & Johnson de Venezuela led sanitary protection in 2017, thanks to its leading Carefree pantyliners. This category saw the highest unit price growth in 2017, as it is not covered by fixed price regulation.

Private label potential hampered by business environment

Private label almost disappeared in 2017. At the moment, under the economic restrictions in the Venezuelan market, it is not attractive to manufacture private label products.

New product development lacking

The Law of Fair Costs and Prices, which equalises the prices of all towels regardless of the type of product, remains a major barrier to development of new products with added value. Manufacturers are not free to set retail prices in accordance with escalating cost structures, and, in turn, price movements were below the average for the category in 2017.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Venezuela?
What are the major brands in Venezuela?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Venezuela - Category analysis

HEADLINES

PROSPECTS

Operating difficulties in the country affect per capita consumption

Poor quality of new brands of sanitary towels affects women’s health

Light adult incontinence products attempt to meet demand for sanitary protection

COMPETITIVE LANDSCAPE

Johnson & Johnson de Venezuela leads sanitary protection

Private label potential hampered by business environment

New product development lacking

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Tissue and Hygiene in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Raw material shortages approach their highest levels

New companies gain ground due to supply failures of big players

Local manufacturers dominate tissue and hygiene in an environment of scarcity

Drugstores/parapharmacies lead retail distribution

Tissue and hygiene market expected to continue to shrink

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sanitary Protection in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Operating difficulties in the country affect per capita consumption

Poor quality of new brands of sanitary towels affects women’s health

Light adult incontinence products attempt to meet demand for sanitary protection

COMPETITIVE LANDSCAPE

Johnson & Johnson de Venezuela leads sanitary protection

Private label potential hampered by business environment

New product development lacking

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Venezuela - Category analysis

HEADLINES

PROSPECTS

Operating difficulties in the country affect per capita consumption

Poor quality of new brands of sanitary towels affects women’s health

Light adult incontinence products attempt to meet demand for sanitary protection

COMPETITIVE LANDSCAPE

Johnson & Johnson de Venezuela leads sanitary protection

Private label potential hampered by business environment

New product development lacking

CATEGORY DATA

Tissue and Hygiene in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Raw material shortages approach their highest levels

New companies gain ground due to supply failures of big players

Local manufacturers dominate tissue and hygiene in an environment of scarcity

Drugstores/parapharmacies lead retail distribution

Tissue and hygiene market expected to continue to shrink

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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