Improving income levels and hygiene standards are expected to offer stable growth for the sanitary protection market in Vietnam over the forecast period. Rural areas offer particularly strong growth potential as sex education, which has been a focus for the government, grows in these regions.
Thanks to various marketing efforts by brands, including online activities and in-store product display strategies, consumers have greater knowledge about sanitary protection and care more about product information. Based on factors like average monthly menstrual flow or day and night activity usage, consumers categorise sanitary protection carefully before purchasing.
For sanitary protection, offline retail channels such as small local grocers and supermarkets retain their importance, as these products are considered must have items for women every month. Therefore, sanitary protection products should be easily available in most locations.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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