Sara Lee Corp in Cosmetics and Toiletries

Company Profile

About This Report

Nov 2009

This report analyses the positioning and performance of Sara Lee's cosmetics and toiletries business, with a particular focus on the strategic opportunities and challenges that it offers its acquirer, Unilever.

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Sara Lee Corp in Cosmetics and Toiletries

Euromonitor International's report on Sara Lee Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Sun Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Sara Lee Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sara Lee Corp.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Sara Lee Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Sun Care research team, a dedicated group of analysts that knows the industry inside and out.

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Strategic Evaluation

Key Company Facts
SWOT – Sara Lee Corp
Key Strategic Objectives and Challenges

Competitive Positioning

Sara Lee Corp vs Global Cosmetics and Toiletries Market
Competitive Landscape
Leading Global Cosmetics and Toiletries Players
Global Consolidation

Market Assessment

Acquisition Will Bolster Unilever's Lead in Key Areas
A Strong Geographic Fit

Category and Geographic Opportunities

Sara Lee Brand to Enhance Unilever Bath & Shower Portfolio
Opportunities for Expansion in Russia
Strong Addition to Deodorants Operations
Changing Competitive Landscape in WE Deodorants
Filling Out Men's Toiletries Offer
Boosting Capacity to Tap Into Growth in Asia Pacific
A Fragmented Baby Care Offer

Brand Strategy

Potential for Dovetailing
Sanex Focuses on Values
Radox Targets Indulgence and Wellbeing
Brylcreem Offers Notable Opportunities


Access to a Strong Production and Distribution Infrastructure


Key Recommendations