Sara Lee Corp in Hot Drinks

Company Profile

About This Report

Sep 2012

Following a sustained period of market-beating growth and pole position in the world’s fastest- growing coffee market, Brazil, US-based hot drinks giants Sara Lee Corp might be expected to continue with its current strategy. The company however has other plans and has recently spun off its hot drinks segment into a separate business altogether. In this profile, Euromonitor International assesses the outlook for Sara Lee Corp following this change in strategy.

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Sara Lee Corp in Hot Drinks

Euromonitor International's report on Sara Lee Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Tea market and the global economy.

Company and market share data provide a detailed look at the financial position of Sara Lee Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sara Lee Corp.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Sara Lee Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Tea research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
Sara Lee: Split down the middle
Financial assessment
Sara Lee second in fresh coffee
SWOT: Sara Lee Corp
Key strategic objectives and challenges

Competitive Positioning

A rising trend for Sara Lee
Sara Lee part of the Nestlé-chasing pack

Market Assessment

Brazil and Western Europe are key for Sara Lee
Fresh coffee drives growth
Coffee price rises and the squeeze is on
Fresh coffee pods - the future of fresh coffee?

Geographic and Category Opportunities

Sara Lee reliant on a few key markets
Brazil is “the” emerging market for Sara Lee
France sees convenience in pods
Douwe Egberts the familiar brand for Sara Lee in the Netherlands
Spain also likes Sara Lee’s tea offering
Emerging market presence required by Sara Lee

Brand Strategy

Newcomer Senseo leads the Sara Lee pack
Senseo enjoys pod growth
Douwe Egberts - the classic brand for Sara Lee
Pilão : The Brazilian coffee giant

Operations

Organisation
Production

Recommendations

Expand geographically and fight for pod growth