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Company Profile
Sara Lee Corp in Packaged Food
Nov 2011
US$570
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Sara Lee has sold its fresh bakery business in North America to Grupo Bimbo in 2011. It also divested its chilled dough private label business, selling the division to Ralcorp. In addition, it has sold its European chilled dough business. Sara Lee announced that the company is to be split into two pure-play publically traded businesses. The end game for Sara Lee, however, is unclear, as is its commitment to remaining a packaged food player in the longer term.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Sara Lee Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Chilled processed food market and the global economy.
Company and market share data provide a detailed look at the financial position of Sara Lee Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sara Lee Corp.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Sara Lee Corp provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Chilled processed food research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Sara Lee undergoes major divestment programme
International coffee sales boost Sara Lee in 2011
Sara Lee reports growth following reorganisation for new fiscal year
SWOT: Sara Lee Corp
Sara Lee makes big changes in 2011
Competitive Positioning
Sara Lee divestments hit ranking
Sara Lee under-performs due to reliance on US and divestments
Acquisitions help drive growth over review period
Top 10 North American Packaged Food Players’ Performance
Kraft/Cadbury has impact at global level
Market Assessment
Emerging markets engine for packaged food growth
Sara Lee to reduce further modest packaged food presence
Chilled Processed Food
Chinese growth in chilled processed food leaves others behind
Chinese growth will be driven by chilled processed meat
Sara Lee must reduce reliance on US market
Frozen Processed Food
Sara Lee stays in frozen desserts in US market
Frozen desserts presents opportunities at global level for Sara Lee
Consider targeting premium frozen desserts in China
Brand Strategy
Sara Lee pursues flagship brand strategy
Hillshire Farm grows despite US reliance
Sara Lee targets mothers with Jimmy D breakfast range
Operations
Divestments and cost-cutting impacts operational capacity
Recommendations
Move up value chain in US market and expand international sales
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Abbott Laboratories Inc in Packaged Food | Feb 2016
- Arla Foods Amba in Packaged Food | Jan 2019
- Associated British Foods Plc (ABF) in Packaged Food | Feb 2014
- Barilla Holding SpA in Packaged Food | Feb 2015
- Brf Brasil Foods SA in Packaged Food | Feb 2014
- Bristol-Myers Squibb in Packaged Food | May 2010
- Cadbury Plc in Packaged Food | Jan 2009
- Campbell Soup Co in Packaged Food | Dec 2015
- Cereal Partners Worldwide SA in Packaged Food | Apr 2014
- China Mengniu Dairy Co Ltd | Apr 2019
- Chocoladefabriken Lindt & Sprüngli AG in Packaged Food | Feb 2016
- Chocoladefabriken Lindt & Sprüngli AG in Packaged Food | Mar 2020
- ChocoladefabrikenLindt & Sprüngli AG in Packaged Food | Jan 2017
- ConAgra Brands Inc in Packaged Food | Mar 2020
- Danone, Groupe in Packaged Food | Jan 2020
- Danone, Groupe in Packaged Food | Feb 2017
- Danone, Groupe in Packaged Food Company Profile | Feb 2019
- Dean Foods in Packaged Food | Nov 2012
- Del Monte Foods Co in Packaged Food | Mar 2014
- Ferrero & Related Parties in Packaged Food | Jan 2020
- Ferrero and Related Parties in Packaged Food | Jun 2019
- Ferrero Group in Packaged Food | Jan 2017
- Fonterra Co-operative Group Ltd in Packaged Food | Jul 2017
- General Mills Inc in Packaged food | Apr 2020
- Grupo Bimbo SAB de CV in Packaged Food | May 2014
- Grupo Gloria SA in Packaged Food | Jan 2020
- Haribo GmbH & Co KG in Packaged Food | Jan 2020
- Heinz Co, HJ in Packaged Food | Dec 2013
- Hershey Co, The in Packaged Food | Feb 2016
- Hershey Company, The in Packaged Food | Feb 2017
- Hillshire Brands Co in Packaged Food | Jan 2013
- Inner Mongolia Yili Industrial Group Co Ltd in Packaged Food | Jan 2020
- Kellogg Co in Packaged Food | Jan 2020
- Kraft Foods Group, Inc in Packaged Food | Jan 2014
- Kraft Foods Inc in Packaged Food | Nov 2011
- Kraft Heinz Co in Packaged Food | Mar 2020
- Lactalis Groupe in Packaged Food | Jan 2020
- Lotte Group in Packaged Food | Oct 2012
- Mars Inc in Packaged Food | Feb 2020
- Mead Johnson Nutrition Co in Packaged Food | Mar 2016
- Meiji Holdings Co Ltd in Packaged Food | Dec 2013
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- Nestlé SA in Packaged Food: Baby Food and Dairy | Apr 2016
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