Sauces, dressings and condiments will see retail current value and volume sales grow at a higher rate in 2020 than the previous year. This growth will in large part be due to an increase in consumption of sauces, dressings and condiments at home.
Sauces, dressings and condiments is benefiting from a growing awareness of international cuisine, as well as a shift from unpackaged to packaged formats of pickled products and herbs and spices. Unpackaged pickled products remain available in 2020 but increasing local manufacturing stimulates sales growth in packaged formats due to affordable unit prices.
During 2020, Veyseloglu Shirketler Grupu will remain leader of sauces, dressings and condiments, distributing well-known international brands, such as Bonduelle, Mechta Khozyayki, Heinz, Baltimor, Moya Semya, Pikador and others. The company operates in relatively mature sauces, dressings and condiments, which include mayonnaise, tomato pastes and purées and ketchup.
Over the forecast period, sauces, dressings and condiments is predicted to record growth in Azerbaijan, driven by the development of incipient product areas, as well as a shift in established products, such as tomato pastes and purées and pickled products, from unpackaged to packaged formats. Herbs and spices will be among the most dynamic areas in sales growth terms over the forecast period in Azerbaijan, albeit from a low base.
Sauces, dressings and condiments is represented by both local and international brands. While international brands lead sales of emerging products, such as ketchup, dips, salad dressings and others, the established pickled products category is led by local companies, which are able to satisfy local tastes for a reasonable price.
Over the forecast period, new product developments are expected to pursue better-for-you and natural ingredients claims in light of the health and wellness trend an increasing number of Azerbaijani consumers adhere to. Examples of such products include stock cubes and powders that are reduced in salt, prepared with olive oil rather than unhealthy fats, and made with organic ingredients.
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This report originates from Passport, our Sauces, Dressings and Condiments research and analysis database.
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